StockX Reports Strong Cyber Weekend Fueled By First-Time Buyers
DETROIT, Nov. 28, 2023 /PRNewswire/ -- Today StockX released results from Cyber Weekend, underscoring continued demand for current culture products. Over the four-day Cyber Weekend, the platform facilitated tens of millions of dollars in sales across its sneakers, apparel, accessories, collectibles, and electronics categories. On Black Friday, trades surged by more than 200% compared to the previous week, and the company averaged more than one trade every second throughout the day. StockX also saw a flood of new customers on the platform, with Black Friday ranking as the second biggest day in company history for first-time buyers. Trade momentum continued through the weekend, with Cyber Monday trades surpassing 2022 levels.
- Over the four-day Cyber Weekend, the platform facilitated tens of millions of dollars in sales across its sneakers, apparel, accessories, collectibles, and electronics categories.
- "Hundreds of thousands of unique buyers and sellers shopped StockX this Cyber Weekend, which speaks to the continued strength of our marketplace and the resale space as a whole," said StockX CEO Scott Cutler.
- Top Movers on StockX During Cyber Weekend:
Adidas Campus 00s: 2023 marks the first year in StockX history that an adidas Campus sneaker has ranked among the top 100 products on Cyber Weekend. - Jordan Brand's Top Holiday Release: The Jordan 11 Retro DMP Gratitude (2023) was the top-traded Jordan Brand sneaker on StockX over the four-day Cyber Weekend.