HERON PRESTON AND H&M PRESENT THE DEBUT COLLECTION FOR H2
NEW YORK, Feb. 29, 2024 /PRNewswire/ -- The H2 partnership is designed to represent a new approach to collaboration, where product, people and process play equal roles in bringing the shared values of Heron Preston and H&M to life. The partnership includes seasonal collections and creative advisory, as well as empowerment of young creative talent, with a circular innovation program underscored by a joint commitment to closing the loop of fashion.
- H2, the new creative partnership between Heron Preston and H&M, is set to release its debut collection on March 14.
- The debut H2 collection is a manifestation of this multi-facetted vision, and is inspired by the beauty of everyday style.
- We recognise how real people adopt clothing and adapt it to their personal style," says Heron Preston.
- The debut H2 collection will launch in-store and at hm.com on 14 March 2024.