GoPro's 5th Million Dollar Challenge Breaks Records, Awards $1 Million to HERO11 Black + Mini Camera Customers Globally
SAN MATEO, Calif., April 26, 2023 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced the release of its fifth Million Dollar Challenge. The 100% user-generated highlight reel features video captured exclusively on the newest flagship HERO11 Black and HERO11 Black Mini cameras. Ultimately, 55 creators representing 21 countries made the cut receiving $18,181.81 for their submission.
- The 100% user-generated highlight reel features video captured exclusively on the newest flagship HERO11 Black and HERO11 Black Mini cameras.
- This year's Million Dollar Challenge generated a record 42,446 total video clip submissions, representing a 66% increase in submissions year-over-year.
- "The HERO11 Black and Mini Million Dollar Challenge video celebrates the creativity of our inspired customers," said GoPro Founder and CEO, Nicholas Woodman.
- The HERO11 Black + Mini contest window ran for just under 10 weeks from Jan. 26 through April 2.