InBev brands

Rally for the recovery of Canada's economy with Stella Artois

Retrieved on: 
Tuesday, June 29, 2021
InBev brands, Queen's Club Championships, Stella Artois, Artois

Through A Chalice on Us, Stella Artois is aiming to empower Canadians to get involved in supporting the recovery of the economy.

Key Points: 
  • Through A Chalice on Us, Stella Artois is aiming to empower Canadians to get involved in supporting the recovery of the economy.
  • Stella Artois is providing Canadians with a $10 voucher to use at any participating restaurant across Canada.
  • "At Stella Artois, we are committed to supporting the safe and strong recovery of our nation, and being able to be together again at the places and with the people we have missed so much," said Mike Bascom, Senior Director, Marketing, Stella Artois.
  • Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.

Stella Artois Canada survey finds 77% of Canadians have taken action to improve their quality of life, since onset of COVID-19

Retrieved on: 
Tuesday, March 9, 2021
Musicians, Guitarists, InBev brands, Stella Artois, Lenny Kravitz, Ipsos

The latest global campaign by Stella Artois, "Heartbeats Billionaire", encourages Canadians to invest their heartbeats in the things that matter most: time with each other.

Key Points: 
  • The latest global campaign by Stella Artois, "Heartbeats Billionaire", encourages Canadians to invest their heartbeats in the things that matter most: time with each other.
  • To reinforce the campaign, Stella Artois Canada released an Ipsos Survey, leading up to the one year mark of the initial COVID-19 lockdowns across the country.
  • To further support the global campaign, Stella Artois collaborated with Grammy-Award winning rock musician, Lenny Kravitz, in a 360 ad spot appropriately titled, "Heartbeat Billionaire".
  • These are some of the findings of an Ipsos poll conducted between February 9-10, 2021, on behalf of Stella Artois.

Hill Street Appoints Co-Chief Executive Officers

Retrieved on: 
Tuesday, February 9, 2021
Types of beer, Low-alcohol beer, Prohibition, Craft brewery and microbrewery, InBev brands

Both Craig and Lori will continue as Interim Co-CEOs of Hill Street until we complete our review for a permanent CEO."

Key Points: 
  • Both Craig and Lori will continue as Interim Co-CEOs of Hill Street until we complete our review for a permanent CEO."
  • Craig has been on the Board of Hill Street since 2017 and was a member of the team that completed Hill Street's going public transaction in 2018.
  • About Hill Street Beverage Company Inc. (TSXV: BEER)
    Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages.
  • Hill Street's brands include Hill Street Craft Brewed Lager, Vin(Zero) and Vintense wines, and have won numerous medals and accolades around the world.

Island Brands USA Names Chad Webb COO

Retrieved on: 
Thursday, February 4, 2021
InBev brands

CHARLESTON, S.C., Feb. 4, 2021 /PRNewswire/ --Island Brands USA, producers of clean, better for you, super premium beer, announced today its biggest hire since its 2017founding, naming beverage industry veteran Chad Webb as Chief Operating Officer.

Key Points: 
  • CHARLESTON, S.C., Feb. 4, 2021 /PRNewswire/ --Island Brands USA, producers of clean, better for you, super premium beer, announced today its biggest hire since its 2017founding, naming beverage industry veteran Chad Webb as Chief Operating Officer.
  • Webb joins one of the country's fastest-growing beer brands which saw combined sales of its two flagship brands, Island Coastal Lager and Island Active, grow +70% last year to hit $1.9 million (according to IRI data).
  • In 2020, Island Brands launched its second beer, Island Active, a refreshing low-carb alternative to the limited choices available in the market.
  • Proudly American owned and American made, Island Brands USA is active in coastal conservation efforts through various partnerships and charities.

Stella Artois And Lenny Kravitz Inspire You To Savor Moments Together At Super Bowl LV With Their New "Invest Your Heartbeats In The Life Artois" Campaign

Retrieved on: 
Monday, February 1, 2021
InBev brands, Queen's Club Championships, Stella Artois, Heartbeat

Known for encouraging everyone to savor time with those who matter most, Stella Artois will inspire people to invest their fortune of heartbeats - all 2.5 billion of them - in moments together in the brand's new campaign: "Invest Your Heartbeats In The Life Artois."

Key Points: 
  • Known for encouraging everyone to savor time with those who matter most, Stella Artois will inspire people to invest their fortune of heartbeats - all 2.5 billion of them - in moments together in the brand's new campaign: "Invest Your Heartbeats In The Life Artois."
  • To get everyone in on the value of investing in each other, Stella Artois collaborated with Grammy Award-winning rock musician Lenny Kravitz for the new film, " Heartbeat Billionaire ," airing during Super Bowl LV on Sunday, February 7.
  • Outside of the film, Stella Artois will spread low-risk, high return investment advice across the country via fresh out-of-home.
  • Overlaid with beautiful illustrations from The Life Artois, the brand shows the juxtaposition of typical business counsel reimagined as tips for savoring life together.

Stella Artois Suits Up With Former Giants Teammates, Eli Manning and Victor Cruz, To Recover Any Food Fumbles And Score A Winning Super Bowl LV Experience At Home

Retrieved on: 
Friday, January 15, 2021
InBev brands, AB InBev, Queen's Club Championships, Stella Artois, Stella, Anheuser-Busch, Companies

As an official sponsor of the NFL, Anheuser-Busch's Stella Artois is reuniting former New York Giants quarterback, Eli Manning, and former New York Giants wide receiver, Victor Cruz, to help fans dominate their Super Bowl LV home-gate with Stella Stadium Bites.

Key Points: 
  • As an official sponsor of the NFL, Anheuser-Busch's Stella Artois is reuniting former New York Giants quarterback, Eli Manning, and former New York Giants wide receiver, Victor Cruz, to help fans dominate their Super Bowl LV home-gate with Stella Stadium Bites.
  • Chef-curated to pair perfectly with a Stella Artois, Stella Stadium Bites is available through Blue Apron and features four simple fan-favorite, yet elevated menu items that will enhance the football viewing experience.
  • The Stella Stadium Bites menu has six servings and includes:
    As a gift with purchase, Stella Stadium Bites comes with a set of four Stella Artois chalices that will ship separately.
  • "You can't go wrong when you pair the best game in the world with a fantastic meal and Stella Artois."

There's no place like 'home' for the holidays, except maybe this year

Retrieved on: 
Tuesday, December 1, 2020
InBev brands, Queen's Club Championships, Stella Artois

"This year has been unlike any other, and the holiday season is going to be no exception," says Mike Bascom, Senior Marketing Director, Stella Artois Canada.

Key Points: 
  • "This year has been unlike any other, and the holiday season is going to be no exception," says Mike Bascom, Senior Marketing Director, Stella Artois Canada.
  • "For so many, the holiday season evokes a great deal of emotions, with the meal occasion and family traditions being central to that feeling of home.
  • On behalf of Stella Artois, Ipsos conducted an online survey of 1,000 Canadians aged 18+ between November 12-13, 2020.
  • The sample was weighted according to Census data and results are accurate to within 3.5 percentage points, 19 times out of 20.

Introducing "You're Never Too Far From The Life Artois"

Retrieved on: 
Wednesday, July 8, 2020
InBev brands, Stella Artois, Artois

NEW YORK, July 8, 2020 /PRNewswire/ -- Stella Artois invites people to savor life together with those who matter most a mindset known as The Life Artois.

Key Points: 
  • NEW YORK, July 8, 2020 /PRNewswire/ -- Stella Artois invites people to savor life together with those who matter most a mindset known as The Life Artois.
  • In a summer unlike any other, the "You're Never Too Far From The Life Artois" campaign is a reminder that opportunities to savor the summer are still all around us.
  • "I know that every time I open a Stella Artois, my personal favorite beer, that it transports me to a summer state of mind."
  • FollowStella Artois on social media or visit www.StellaArtois.com to learn more about the brand's "You're Never Too Far From The Life Artois" campaign.

Savor The Taste Of Sunshine In A Bottle With New Stella Artois® Solstice Lager - A First-Ever Summer Seasonal From Stella Artois®

Retrieved on: 
Wednesday, May 20, 2020
InBev brands, Stella Artois, Lager

Inspired by the longest and sunniest day of the year, Stella Artois Solstice Lager is the brand's first-ever limited-edition golden lager brewed especially for savoring under the summer sun.

Key Points: 
  • Inspired by the longest and sunniest day of the year, Stella Artois Solstice Lager is the brand's first-ever limited-edition golden lager brewed especially for savoring under the summer sun.
  • "Stella Artois Solstice Lager delivers a little taste of sunshine in a bottle, turning any summertime moment into a special celebration, at a time where summer might not look like the usual."
  • Savor Stella Artois Solstice Lager for a limited time, while supplies last, through Labor Day (September 7).
  • Buy one (1) 12-pack of Stella Artois and receive a COMPLIMENTARY 6-pack of Stella Artois Solstice.

C&C Group plc and Budweiser Brewing Group UK&I Strengthen Distribution Partnership Across the Island of Ireland

Retrieved on: 
Wednesday, March 4, 2020
Retail, Other Consumer, Consumer, Wine & Spirits, Supermarket, Food, Beverage, Anheuser-Busch InBev, Breweries, InBev brands, Budweiser, Leffe, Companies, Brands, AB InBev brands, InBev, C&C Group plc, Budweiser Brewing Group UK&I

With the addition of Budweiser and Bud Light, from 01 July 2020, C&C will have responsibility for the sale and distribution of Budweiser Brewing Groups complete beer brand portfolio across Ireland.

Key Points: 
  • With the addition of Budweiser and Bud Light, from 01 July 2020, C&C will have responsibility for the sale and distribution of Budweiser Brewing Groups complete beer brand portfolio across Ireland.
  • C&C and Budweiser Brewing Group will collaborate on the marketing of the portfolio which also includes Stella Artois, Becks, Corona, Leffe and Hoegaarden.
  • C&C has been working with Budweiser Brewing Group since 2009 and has been responsible for brewing and distributing a selection of the brewers brands in Scotland, Northern Ireland and the Republic of Ireland.
  • Tom McCusker, Managing Director of C&C Group Ireland, commented: This agreement marks an exciting new phase in our partnership with Budweiser Brewing Group.