IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation
NEW YORK, March 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.
- With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.
- spam sites, or ad farms) created solely to serve ads, whereas Ad Clutter sites feature high ad density and high ad-to-content ratio, leading to lower performance.
- As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals built into IAS's core platform to intelligently identify MFA and Ad Clutter sites.
- IAS's MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024.