P&G Beauty Announces the Launch of Its First Ever Reusable and Refillable Aluminium Bottle System at Scale, with its Brands Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe
The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminium bottle and recyclable2 refill pouch, made using 60% less plastic (per mL versus standard brand bottle).
- The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminium bottle and recyclable2 refill pouch, made using 60% less plastic (per mL versus standard brand bottle).
- That is why Im thrilled to announce a new packaging innovation called the good refill system.
- This will allow consumers to have the product they love now in a beautiful, reusable aluminium bottle and refill pouches as of 2021.
- This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie.