Instacart Drives Job Creation And Revenue Growth For Grocery Industry, New Data Shows
The study leverages statistical analysis to quantify Instacart's role deemed "The Instacart Effect" in driving significant increases in retail grocery employment and revenue.
- The study leverages statistical analysis to quantify Instacart's role deemed "The Instacart Effect" in driving significant increases in retail grocery employment and revenue.
- The study found that by creating additional customer demand for grocery stores, Instacart increased retail grocery employment by 23,000 net jobs and drove significant incremental revenue across four states.
- Instacart Drives Significant Incremental Grocery Revenue- As online grocery grows, so does the revenue it drives across the grocery industry.
- "While we've long seen in our own internal data that Instacart can incrementally boost retail partner sales between 50% to 80%, this study shows that when Instacart enters a market the tides turn and 'The Instacart Effect' drives meaningful job creation and increased revenue for the grocery industry."