Instacart Releases First "New Year, New Cart" 2021 Grocery Trends Report Forecasting The Food Trends & Grocery Shopping Habits For The Year Ahead
SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ --December 10, 2020 -- Instacart, the leading online grocery platform in North America, today released its first "New Year, New Cart" 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead.
- SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ --December 10, 2020 -- Instacart, the leading online grocery platform in North America, today released its first "New Year, New Cart" 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead.
- We're also witnessing an increase in brand mindfulness, as the cultural shifts of 2020 make their way into consumer purchasing decisions in the grocery aisles."
- Within the Instacart marketplace, Instacart saw a 72% increase in year-over-year sales of products with "Keto" in their name.
- While there is still a lot more room to grow, Instacart search data suggests that this trend is steadily increasing.