ACRES UNVEILS TOOL TO IDENTIFY PLAYER SPEND THRESHOLD
LAS VEGAS, Feb. 27, 2024 /PRNewswire/ -- Acres Manufacturing Company ("Acres") a leading casino loyalty and technology developer, today announced the release of a new customer rating system – Player Budget – that identifies each player's individual budget and spend habits. Player Budget's understanding of these habits enables casino operators to dramatically improve their direct marketing strategies by prioritizing players with deeper pockets and higher profit potential, while also offering new real-time protections for problem gamblers.
- LAS VEGAS, Feb. 27, 2024 /PRNewswire/ -- Acres Manufacturing Company ("Acres") a leading casino loyalty and technology developer, today announced the release of a new customer rating system – Player Budget – that identifies each player's individual budget and spend habits.
- Our Player Budget ratings system sets a new standard by identifying precisely how much each player is willing to spend, then recommending to the operator a strategic course of action to maximize the value of every player relationship."
- After identifying the player's largest in-session loss, Player Budget assigns a personal spend threshold to each player, allowing casino marketers to customize incentive offers to each player based on their precise profit potential.
- "Casinos waste untold billions each year through inefficient marketing offers, simply because they can't accurately identify a player's value," added Noah Acres.