Omnicom Group

Omnicom Wins Most Creative Company of the Year at the 2023 Cannes Lions International Festival of Creativity

Retrieved on: 
Friday, June 23, 2023

NEW YORK, June 23, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity. More than 120 agencies from 40 countries contributed to the title, with over 175 Lions won throughout the week. Of note, two of Omnicom's creative networks, DDB and BBDO, placed in the top three of the Network of the Year category, with DDB coming in first and BBDO in third.

Key Points: 
  • NEW YORK, June 23, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity.
  • As the top Creative Network of the Year, DDB won more than 85 Lions.
  • "The Last Photo" by adam&eveDDB for ITV x Calm dominated as the network's most-awarded piece of work at this year's festival.
  • It also follows two other Holding Company of the Year titles for Omnicom in 2023, including The One Show and Ad Age's A-List.

Omnicom Media Group Announces First-to-Market Commerce Audience Collaboration with Criteo and Clean Room Provider InfoSum

Retrieved on: 
Thursday, June 22, 2023

CANNES, France, June 22, 2023 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE:OMC) today announced a collaboration with Criteo (NASDAQ: CRTO), the global commerce media company with the world's largest set of commerce signals, that will take commerce media to the next level by enabling  high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.  

Key Points: 
  • Partnership with the World's Largest Set of Commerce Signals Connects Consumers Across Devices and Channels, Revealing Behaviors and Intent Across the Purchase Process
    CANNES, France, June 22, 2023 /PRNewswire/ -- Omnicom Media Group , the media services division of Omnicom Group Inc .
  • (NYSE:OMC) today announced a collaboration with Criteo (NASDAQ: CRTO), the global commerce media company with the world's largest set of commerce signals, that will take commerce media to the next level by enabling  high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.
  • Working with clean room provider InfoSum, OMG and Criteo will match audience data from Omni, Omnicom's open source operating system, and client 1P data with Criteo's insights of shopping intent for more than 750 million daily active users - in a privacy-safe way  -  to reach the desired commerce audience with unparalleled precision and efficiency.
  • "The meteoric rise of retail media is inextricably linked to the rapid adoption of data clean room," says Brian Lesser, Chairman and CEO of Infosum.

Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI

Retrieved on: 
Thursday, June 22, 2023

As part of the collaboration, Omnicom will use AWS generative AI and machine learning (ML) services, including Amazon Bedrock and Amazon EC2 Trn1n instances powered by AWS Trainium chips that are purpose-built for ML workloads, to help accelerate the transformation of advertising campaign development.

Key Points: 
  • As part of the collaboration, Omnicom will use AWS generative AI and machine learning (ML) services, including Amazon Bedrock and Amazon EC2 Trn1n instances powered by AWS Trainium chips that are purpose-built for ML workloads, to help accelerate the transformation of advertising campaign development.
  • Pairing Omnicom's open operating system with AWS generative AI services and purpose-built silicon for machine learning will help improve and further enable the automation of the entire advertising campaign and creative journey development on behalf of brands.
  • "Amazon Bedrock, together with AWS Trainium and AWS Inferentia chips purpose built for machine learning will help us accelerate the transformation of advertising campaign development, creative generation, insights and recommendations.
  • "By using Amazon Bedrock, our ML capabilities, and FMs, Omnicom will help brands transform their customer experiences and marketing outcomes."

Omnicom Strengthens Partnership with Adobe to Bring Enterprise Generative AI Capabilities to Clients

Retrieved on: 
Thursday, June 22, 2023

NEW YORK, June 22, 2023 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC) today announced it has further strengthened its partnership with Adobe through a joint initiative that will bring enterprise generative AI capabilities to their shared clients. As the first holding company to have access to Adobe Firefly models, Omnicom will be able to use Adobe Firefly creative generative AI models with Omni data, Omnicom's open operating system, to create on-brand content that helps marketers orchestrate better outcomes.

Key Points: 
  • NEW YORK, June 22, 2023 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC) today announced it has further strengthened its partnership with Adobe through a joint initiative that will bring enterprise generative AI capabilities to their shared clients.
  • Leveraging that for our clients will be critical to bring the promise of mass personalization at scale to our client's businesses," said Paolo Yuvienco, EVP, Chief Technology Officer at Omnicom Group.
  • "Adobe is one of our key partners in delivering outstanding creativity and true business outcomes for our clients."
  • "They share our eagerness to be a leader in generative AI and to reinvent the ways our clients can develop and deliver creative content.

Albertsons Media Collective Debuts Preliminary Standardization Framework to Improve Transparency in Retail Media and Remove Points of Friction for Advertisers

Retrieved on: 
Thursday, June 22, 2023

Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today is sharing a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks, which is available in a new whitepaper .

Key Points: 
  • Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today is sharing a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks, which is available in a new whitepaper .
  • At Cannes Lions, Albertsons Media Collective is hosting a critical discussion on the topic – Transforming Retail Media Through Standardization – alongside leaders from Omnicom Media Group, Pinterest and R3.
  • For retail media to achieve its full promise, we must tackle the issue of standardization head on,” said Kristi Argyilan, SVP of Retail Media for Albertsons Companies.
  • We believe this framework will serve as a starting point for creating a unified approach to retail media standardization.

Omnicom Media Group and Albertsons Media Collective Partner to Deliver Holistic Video Planning and Attribution Across Linear and Streaming Channels

Retrieved on: 
Wednesday, June 21, 2023

CANNES, France, June 21, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc .(NYSE: OMC) and Albertsons Media Collective, the retail media arm for the Albertsons Companies (NYSE: ACI) are taking their first-mover partnership to the next level, collaborating within the Omni open operating system to provide Omnicom clients with a first-to-market holistic view of their cross-channel video investment.

Key Points: 
  • CANNES, France, June 21, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc .
  • (NYSE: OMC) and Albertsons Media Collective , the retail media arm for the Albertsons Companies (NYSE: ACI) are taking their first-mover partnership to the next level, collaborating within the Omni open operating system to provide Omnicom clients with a first-to-market holistic view of their cross-channel video investment.
  • Adds Kristi Argyilan, SVP, Retail Media for the Albertsons Companies, "This partnership takes the Albertsons Media Collective mission - helping brands engage with our customers when it matters most - to a higher level of value, giving marketers the ability to connect their engagements across linear and streaming video channels to purchases made by our customers."
  • In addition to the attribution benefits, the combined retailer and network data set will yield transactable metrics that will be available for the 2024 Upfronts.

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

Retrieved on: 
Wednesday, June 21, 2023

WASHINGTON and LONDON, June 21, 2023 /PRNewswire/ -- According to the 2023 TAG European Fraud Benchmark study, invalid traffic (IVT) rates in Europe have been held under the industry's accepted benchmark of 1% for five consecutive years in TAG Certified Channels (TCC), where multiple participants have adopted TAG's rigorous anti-fraud standards. The study found the invalid traffic (IVT) rate in TCCs in Europe was 0.68% last year, and it remained in a tight range of 0.53% to 0.69% across all five years of the study.

Key Points: 
  • "This year's study demonstrated the success of TAG's efforts in the CTV space, as IVT rates were dramatically lower in TAG Certified Channels where multiple participants had adopted TAG's high standards than in Non-Certified Channels.
  • European advertisers are increasingly interested in global certifications that provide validation of low IVT rates.
  • "This shift is becoming increasingly evident as companies take a proactive stance not only against fraud but around other ad-related issues."
  • Upon receipt, all data was aggregated within a secure database in order to create the proper reporting.

Shapiro+Raj Strengthens and Expands Global Capabilities

Retrieved on: 
Wednesday, June 21, 2023

Prior to coming on board at Shapiro+Raj, she held progressive leadership positions at Hall & Partners, Research Partnership and Kantar.

Key Points: 
  • Prior to coming on board at Shapiro+Raj, she held progressive leadership positions at Hall & Partners, Research Partnership and Kantar.
  • I look forward to contributing to the growth of its global capabilities and people," said Herminder.
  • She will be based in London with responsibility for enhancing global partnerships with clients and suppliers.
  • Her commitment to doing great work, strong global relationships, and passion for innovation are capabilities that will help us continue our journey to be the best insights and inspiration agency in the world."

Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer's next action

Retrieved on: 
Wednesday, June 21, 2023

At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace.

Key Points: 
  • At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace.
  • As a true cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come together to invite creatives to join the briefing for this pioneering workplace movement.
  • “Since launching Working with Cancer at the start of this year, we have had an overwhelming response from our peers and clients.
  • You can become a pledging company for Working with Cancer and encourage others to show their support here .

Omnicom Enters Strategic Collaboration with Google Cloud

Retrieved on: 
Tuesday, June 20, 2023

NEW YORK, June 20, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced a strategic collaboration with Google Cloud that offers the group unique access to the Vertex AI platform.

Key Points: 
  • NEW YORK, June 20, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced a strategic collaboration with Google Cloud that offers the group unique access to the Vertex AI platform.
  • "We're thrilled to have another first-mover advantage with Google Cloud's foundation models and to continue strengthening the use of Generative AI within Omnicom," said Jonathan Nelson, CEO,  Omnicom Digital.
  • "At Google Cloud we are committed to bringing the power of our transformational foundation models to people with all levels of technical experience so that everyone has an opportunity to innovate in entirely new ways," said June Yang, Vice President of Cloud AI and Industry Solutions at Google Cloud.
  • This partnership is the latest collaboration between Google and Omnicom, who have closely collaborated together for decades.