Omnicom Group

The Rise Of Digital Transformation Is Expected To Drive The Professional Services Market Size At 5% CAGR through 2022-2027 - By The Business Research Company

Retrieved on: 
Wednesday, September 20, 2023
Cloud, PwC, Ernst & Young, Omnicom Group, Publicis, Microsoft, Research, McKinsey & Company, Growth, Azure, KPMG, Accenture, Automation, Video game

LONDON, Sept. 20, 2023 /PRNewswire/ -- As per The Business Research Company's Professional Services Global Market Report 2023, the global professional services market has experienced impressive growth, expanding from $6,023.65 billion in 2022 to $6,382.56 billion in 2023, at a notable compound annual growth rate (CAGR) of 6.0%. This upward trajectory is expected to continue, with the market size projected to reach $7,770.09 billion in 2027, sustained by a CAGR of 5.0%. A pivotal driver of the professional services market growth is the increasing emphasis on digitizing business processes, marking the dawn of the digital era in various industries.

Key Points: 
  • This upward trajectory is expected to continue, with the market size projected to reach $7,770.09 billion in 2027, sustained by a CAGR of 5.0%.
  • A pivotal driver of the professional services market growth is the increasing emphasis on digitizing business processes, marking the dawn of the digital era in various industries.
  • The rise of digital transformation, characterized by the integration of digital technologies to enhance business operations and customer experiences, plays a significant role in propelling the professional services market .
  • The pervasive adoption of digital technologies is reshaping markets across the globe, making professional services indispensable in navigating this transformative landscape.

The Rise Of Digital Transformation Is Expected To Drive The Professional Services Market Size At 5% CAGR through 2022-2027 - By The Business Research Company

Retrieved on: 
Wednesday, September 20, 2023
Cloud, PwC, Ernst & Young, Omnicom Group, Publicis, Microsoft, Research, McKinsey & Company, Growth, Azure, KPMG, Accenture, Automation, Video game

LONDON, Sept. 20, 2023 /PRNewswire/ -- As per The Business Research Company's Professional Services Global Market Report 2023, the global professional services market has experienced impressive growth, expanding from $6,023.65 billion in 2022 to $6,382.56 billion in 2023, at a notable compound annual growth rate (CAGR) of 6.0%. This upward trajectory is expected to continue, with the market size projected to reach $7,770.09 billion in 2027, sustained by a CAGR of 5.0%. A pivotal driver of the professional services market growth is the increasing emphasis on digitizing business processes, marking the dawn of the digital era in various industries.

Key Points: 
  • This upward trajectory is expected to continue, with the market size projected to reach $7,770.09 billion in 2027, sustained by a CAGR of 5.0%.
  • A pivotal driver of the professional services market growth is the increasing emphasis on digitizing business processes, marking the dawn of the digital era in various industries.
  • The rise of digital transformation, characterized by the integration of digital technologies to enhance business operations and customer experiences, plays a significant role in propelling the professional services market .
  • The pervasive adoption of digital technologies is reshaping markets across the globe, making professional services indispensable in navigating this transformative landscape.

Adobe Releases New Firefly Generative AI Models and Web App; Integrates Firefly Into Creative Cloud and Adobe Express

Retrieved on: 
Wednesday, September 13, 2023
Data Management, Consumer Electronics, Technology, Audio, Video, Software, Artificial Intelligence, Internet, Cloud, Digital media, CAI, Intellectual property, Enterprise, Adobe Creative Cloud, Magic, 3D, Multimedia, Adobe Experience Cloud, Photography, IHG Hotels & Resorts, Omnicom Group, Trust, NASCAR, Love, Content Authenticity Initiative, ADBE, ServiceNow, Accenture, Express, Automation, Typesetting, Online shopping, Asset management, Firefly, Mattel, NVIDIA, Adobe, Adobe Photoshop

After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.

Key Points: 
  • After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.
  • Adobe Firefly-powered features are now available in several Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop , Generative Recolor in Illustrator and Text to Image and Text Effects in Adobe Express .
  • Starting today, the Firefly web application, Express Premium and Creative Cloud paid plans now include an allocation of “fast” Generative Credits .
  • Join Adobe LIVE on September 13 from 6 a.m.-5 p.m. Pacific Time to learn more about generative AI magic in Adobe Firefly, Photoshop and Illustrator and Express.

BrightTower Advises Top Public Affairs Firm PLUS Communications and Political Consulting Firm FP1 Strategies in Sale to Omnicom

Retrieved on: 
Thursday, September 7, 2023
Plus Communication, Advertising, OMC, GMMB, Mercury, DDC, FP1, Communication, Public policy, Organization, Vox, PLUS, Growth, NYSE, Sales, Omnicom Group

NEW YORK, Sept. 7, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its public relations division, Omnicom PR Group (OPRG), has acquired PLUS Communications, a top public affairs firm, and FP1 Strategies, a leading political consultancy.

Key Points: 
  • NEW YORK, Sept. 7, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its public relations division, Omnicom PR Group (OPRG), has acquired PLUS Communications, a top public affairs firm, and FP1 Strategies, a leading political consultancy.
  • The acquisitions will accelerate growth, expand existing offerings, and further solidify OPRG 's leadership position in public affairs, corporate and political consulting.
  • BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to PLUS Communications and FP1 Strategies in this transaction.
  • PLUS Communications was established as a public affairs consulting firm specializing in corporate and crisis communications including coalition building, grassroots mobilization, advertising, digital engagement and media relations.

Omnicom Acquires PLUS Communications and FP1 Strategies

Retrieved on: 
Thursday, September 7, 2023
Plus Communication, Advertising, OMC, GMMB, Mercury, DDC, FP1, Communication, Worldcom PR Group, Public policy, Organization, Vox, PLUS, Growth, NYSE, Sales, Omnicom Group

NEW YORK, Sept. 7, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its public relations division, Omnicom PR Group (OPRG), has acquired PLUS Communications, a top public affairs firm, and FP1 Strategies, a leading political consultancy. The acquisitions will accelerate growth, expand existing offerings, and further solidify OPRG 's leadership position in public affairs, corporate and political consulting.

Key Points: 
  • "With the addition of PLUS Communications and FP1 Strategies and their deep expertise in healthcare, technology and crisis communications, our ability to serve our clients on the global public affairs stage is now at a whole new level."
  • PLUS Communications was established as a public affairs consulting firm specializing in corporate and crisis communications including coalition building, grassroots mobilization, advertising, digital engagement and media relations.
  • PLUS Communications is headquartered in Arlington, VA, with regional offices located in Richmond, VA and Austin, Texas.
  • The PLUS and FP1 management teams will remain in place, and the agencies will continue to operate under their current brands.

Perion’s AI-Based SORT® Wins Digiday Technology Award for Mercedes-Benz USA Digital Campaign Success

Retrieved on: 
Wednesday, September 6, 2023
Marketing, Advertising, Digital Marketing, Communications, Social Media, Technology, Audio, Video, Merkley, Digiday, Partner, CTV, The Walt Disney Company, Multimedia, Privacy, Virgin Media, Mercedes-Benz USA, TASE, Stand, Omnicom Group, Perion Network

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, display, social, video and CTV - announced today that its AI-based proprietary technology, SORT®, won the 'Best Cookieless Identification Technology' category at the 2023 Digiday Technology Awards.

Key Points: 
  • Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, display, social, video and CTV - announced today that its AI-based proprietary technology, SORT®, won the 'Best Cookieless Identification Technology' category at the 2023 Digiday Technology Awards.
  • View the full release here: https://www.businesswire.com/news/home/20230906985038/en/
    Perion’s SORT® Wins Digiday Technology Award (Graphic: Business Wire)
    The award recognizes the dramatic and measurable success of the digital campaign Perion created for Mercedes-Benz USA (MBUSA), utilizing SORT® for driving interest in MBUSA’s CPO vehicles, while achieving high standards of privacy.
  • "We built SORT® using innovative AI technology to deliver performance while safeguarding user privacy,” said Tal Jacobson, CEO of Perion.
  • The Digiday Technology Awards is one of the most prestigious recognitions in the industry, celebrating the very best in technological innovation.

ANNOUNCING WINNERS OF THE 2023 ANNUAL MOSAIC AWARDS

Retrieved on: 
Thursday, August 31, 2023
Bowery, IPG, Sony Entertainment, Meta, OMD, Omnicom Group, Sirius XM, Publicis, High Council of Judges and Prosecutors (Monaco), Snap, Premier's Multicultural Communications Awards, New Yorker, Trade, Dentsu, Council, P&G, Organization, Film industry, Spotify

WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives. Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent. The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood. Hosting the awards ceremony for a second year in a row, is Quintessential Harlem girl, Gracie Award winner and life-long New Yorker, Bevy Smith.

Key Points: 
  • The American Advertising Foundation's Mosaic Center Honors Organizations and Individuals Creating Impact for Multicultural Communities;
    WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
  • Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent.
  • The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood.
  • Each year, the Mosaic Awards receive entries from companies and agencies across the country that are reviewed and judged by senior industry leaders.

Veritas Farms Acquires ASYSTEM and ASYSTEM Labs as Part of Growth Strategy to Build the Next Generation of Innovative Wellness Brands

Retrieved on: 
Monday, August 28, 2023
Saks, University of Nottingham, Marketing, Oli, JetBlue, Omnicom Group, Economics, Estée Lauder, Vitamin, Acquisition, TYME, H&M, Saatchi, WeWork, OTCQB, Veritas, Prologis, Organization, TSX, Growth, Warner Bros., BBDO, CMO, Beauty, Sustainability, Walmart, Chanel, SoulCycle, DC Comics, CBD, Link, BA, Partnership, Saks Fifth Avenue, Saatchi & Saatchi, Erewhon, P&G, Health, Retail, Sales, Amusement park, Management, Fashion design, Aritzia, Unilever, Nordstrom

The goal of this strategy is to better position Veritas Farms on a path to profitability and increased cash flow.

Key Points: 
  • The goal of this strategy is to better position Veritas Farms on a path to profitability and increased cash flow.
  • The acquisition will complement Veritas’ focus of helping people unlock their potential through the use of supplements and leverage Veritas' infrastructure to accelerate the growth of ASYSTEM and build the next generation of innovative wellness brands.
  • ASYSTEM Labs offers brand and product development services to consumer brands, celebrities and creators seeking to unlock the huge potential of the supplements, vitamins, and nutritional products category.
  • ASYSTEM and ASYSTEM Labs are incredible brands and a quintessential emblem of best-in-class, science-forward supplements.

Criteo Expands Partnership with Omnicom Media Group Providing Advertisers with Next-Level Commerce Insights

Retrieved on: 
Thursday, August 24, 2023
Omni, Advertising, Partnership, OMC, National Retail Federation, System, Acquisition, Investment, Machine learning, Commerce, NYSE, Dynamic systems development method, Online shopping, Retail, Criteo, Gradient, Omnicom Group

NEW YORK, Aug. 24, 2023 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the commerce media company and global marketing and corporate communications company, Omnicom (NYSE: OMC), today announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.

Key Points: 
  • (NASDAQ: CRTO), the commerce media company and global marketing and corporate communications company, Omnicom (NYSE: OMC), today announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.
  • With Commerce Insights, advertisers get visibility into sales rank, attributed sales, and other metrics to allow for data-driven decision making throughout the commerce media lifecycle, from media planning to campaign execution and optimization.
  • Last month Omnicom expanded its connected commerce footprint with the acquisition of Outpromo and Global Shopper, two of Brazil's leading connected commerce and retail media agencies.
  • Criteo's investment in Commerce Insights stems from its strategic acquisition of Gradient, an intelligent insights company, in 2021.

MikeWorldWide Public Relations Hires Patrick Resk as Chief Financial Officer

Retrieved on: 
Wednesday, August 23, 2023
Growth, Omnicom Group, Acquisition, MikeWorldWide, Management, Scott Reske

NEW YORK, Aug. 23, 2023 /PRNewswire/ -- MikeWorldWide, a leading independent public relations agency, welcomes Patrick Resk as chief financial officer to oversee the finance and operations functions globally for the 250-person agency. He will serve as a key member of the c-suite as the firm focuses on its next stage of expansion, following two years of 16%+ global growth.

Key Points: 
  • NEW YORK, Aug. 23, 2023 /PRNewswire/ -- MikeWorldWide , a leading independent public relations agency, welcomes Patrick Resk as chief financial officer to oversee the finance and operations functions globally for the 250-person agency.
  • Resk joins MikeWorldWide after recently holding leadership positions with Porter Novelli and the Omnicom agency network over the last two decades.
  • He brings expertise in all aspects of agency financial management, including financial planning and analysis, M&A, debt financing, digital/tech stack planning and deployment, procurement relations, and resource management.
  • The agency's recent hires of Resk, Loretta Markevics, and Jessica Torres-Soto join founder and CEO Michael Kempner, President Bret Werner, and chief reputation officer Carreen Winters on the leadership team.