Omnicom Group

Omnicom Acquires PLUS Communications and FP1 Strategies

Retrieved on: 
Thursday, September 7, 2023

NEW YORK, Sept. 7, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its public relations division, Omnicom PR Group (OPRG), has acquired PLUS Communications, a top public affairs firm, and FP1 Strategies, a leading political consultancy. The acquisitions will accelerate growth, expand existing offerings, and further solidify OPRG 's leadership position in public affairs, corporate and political consulting.

Key Points: 
  • "With the addition of PLUS Communications and FP1 Strategies and their deep expertise in healthcare, technology and crisis communications, our ability to serve our clients on the global public affairs stage is now at a whole new level."
  • PLUS Communications was established as a public affairs consulting firm specializing in corporate and crisis communications including coalition building, grassroots mobilization, advertising, digital engagement and media relations.
  • PLUS Communications is headquartered in Arlington, VA, with regional offices located in Richmond, VA and Austin, Texas.
  • The PLUS and FP1 management teams will remain in place, and the agencies will continue to operate under their current brands.

Perion’s AI-Based SORT® Wins Digiday Technology Award for Mercedes-Benz USA Digital Campaign Success

Retrieved on: 
Wednesday, September 6, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, display, social, video and CTV - announced today that its AI-based proprietary technology, SORT®, won the 'Best Cookieless Identification Technology' category at the 2023 Digiday Technology Awards.

Key Points: 
  • Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, display, social, video and CTV - announced today that its AI-based proprietary technology, SORT®, won the 'Best Cookieless Identification Technology' category at the 2023 Digiday Technology Awards.
  • View the full release here: https://www.businesswire.com/news/home/20230906985038/en/
    Perion’s SORT® Wins Digiday Technology Award (Graphic: Business Wire)
    The award recognizes the dramatic and measurable success of the digital campaign Perion created for Mercedes-Benz USA (MBUSA), utilizing SORT® for driving interest in MBUSA’s CPO vehicles, while achieving high standards of privacy.
  • "We built SORT® using innovative AI technology to deliver performance while safeguarding user privacy,” said Tal Jacobson, CEO of Perion.
  • The Digiday Technology Awards is one of the most prestigious recognitions in the industry, celebrating the very best in technological innovation.

ANNOUNCING WINNERS OF THE 2023 ANNUAL MOSAIC AWARDS

Retrieved on: 
Thursday, August 31, 2023

WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives. Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent. The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood. Hosting the awards ceremony for a second year in a row, is Quintessential Harlem girl, Gracie Award winner and life-long New Yorker, Bevy Smith.

Key Points: 
  • The American Advertising Foundation's Mosaic Center Honors Organizations and Individuals Creating Impact for Multicultural Communities;
    WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
  • Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent.
  • The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood.
  • Each year, the Mosaic Awards receive entries from companies and agencies across the country that are reviewed and judged by senior industry leaders.

Veritas Farms Acquires ASYSTEM and ASYSTEM Labs as Part of Growth Strategy to Build the Next Generation of Innovative Wellness Brands

Retrieved on: 
Monday, August 28, 2023

The goal of this strategy is to better position Veritas Farms on a path to profitability and increased cash flow.

Key Points: 
  • The goal of this strategy is to better position Veritas Farms on a path to profitability and increased cash flow.
  • The acquisition will complement Veritas’ focus of helping people unlock their potential through the use of supplements and leverage Veritas' infrastructure to accelerate the growth of ASYSTEM and build the next generation of innovative wellness brands.
  • ASYSTEM Labs offers brand and product development services to consumer brands, celebrities and creators seeking to unlock the huge potential of the supplements, vitamins, and nutritional products category.
  • ASYSTEM and ASYSTEM Labs are incredible brands and a quintessential emblem of best-in-class, science-forward supplements.

Criteo Expands Partnership with Omnicom Media Group Providing Advertisers with Next-Level Commerce Insights

Retrieved on: 
Thursday, August 24, 2023

NEW YORK, Aug. 24, 2023 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the commerce media company and global marketing and corporate communications company, Omnicom (NYSE: OMC), today announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.

Key Points: 
  • (NASDAQ: CRTO), the commerce media company and global marketing and corporate communications company, Omnicom (NYSE: OMC), today announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.
  • With Commerce Insights, advertisers get visibility into sales rank, attributed sales, and other metrics to allow for data-driven decision making throughout the commerce media lifecycle, from media planning to campaign execution and optimization.
  • Last month Omnicom expanded its connected commerce footprint with the acquisition of Outpromo and Global Shopper, two of Brazil's leading connected commerce and retail media agencies.
  • Criteo's investment in Commerce Insights stems from its strategic acquisition of Gradient, an intelligent insights company, in 2021.

MikeWorldWide Public Relations Hires Patrick Resk as Chief Financial Officer

Retrieved on: 
Wednesday, August 23, 2023

NEW YORK, Aug. 23, 2023 /PRNewswire/ -- MikeWorldWide, a leading independent public relations agency, welcomes Patrick Resk as chief financial officer to oversee the finance and operations functions globally for the 250-person agency. He will serve as a key member of the c-suite as the firm focuses on its next stage of expansion, following two years of 16%+ global growth.

Key Points: 
  • NEW YORK, Aug. 23, 2023 /PRNewswire/ -- MikeWorldWide , a leading independent public relations agency, welcomes Patrick Resk as chief financial officer to oversee the finance and operations functions globally for the 250-person agency.
  • Resk joins MikeWorldWide after recently holding leadership positions with Porter Novelli and the Omnicom agency network over the last two decades.
  • He brings expertise in all aspects of agency financial management, including financial planning and analysis, M&A, debt financing, digital/tech stack planning and deployment, procurement relations, and resource management.
  • The agency's recent hires of Resk, Loretta Markevics, and Jessica Torres-Soto join founder and CEO Michael Kempner, President Bret Werner, and chief reputation officer Carreen Winters on the leadership team.

ADCOLOR Announces 2023-2024 Advisory Board

Retrieved on: 
Wednesday, August 2, 2023

NEW YORK, Aug. 2, 2023 /PRNewswire/ -- ADCOLOR, the premier organization dedicated to celebrating and promoting diversity in the creative industries, today announced the members of its 2023-2024 ADCOLOR Advisory Board (AAB).

Key Points: 
  • NEW YORK, Aug. 2, 2023 /PRNewswire/ -- ADCOLOR, the premier organization dedicated to celebrating and promoting diversity in the creative industries, today announced the members of its 2023-2024 ADCOLOR Advisory Board (AAB).
  • A key part of the in-person FUTURES experience includes the annual ADCOLOR FUTURES Hackathon, which is facilitated by the Hackathon Committee.
  • "I am truly inspired by the commitment and passion of the remarkable individuals who have joined this year's ADCOLOR Advisory Board," said Tiffany R. Warren, Founder and President of ADCOLOR.
  • For additional details on the 2023-2024 ADCOLOR Advisory Board, please visit the ADCOLOR site .

Business Leaders Descend on Cannes in Show of Chicagoan Strength

Retrieved on: 
Tuesday, August 1, 2023

On the third day of the festival, panelists were optimistic about the state of the industry and eager to examine that optimism, beginning squarely with brand.

Key Points: 
  • On the third day of the festival, panelists were optimistic about the state of the industry and eager to examine that optimism, beginning squarely with brand.
  • Vivek Mohan, Divisional VP, Global Corporate Marketing, Abbott echoed Dito's view, noting, "You want to be relevant locally…and the strength of the core idea (at the global level) is critical."
  • "I think the best and only reason to challenge convention with technology like this, is centered around meeting consumer need."
  • Vivek Mohan, Divisional VP, Global Corporate Marketing, Abbott commented, "I think that Chicago is a talent magnet in many ways.

Uber Announces Results for Second Quarter 2023

Retrieved on: 
Tuesday, August 1, 2023

Mobility Adjusted EBITDA margin was 7.0% of Gross Bookings compared to 5.8% in Q2 2022 and 7.1% in Q1 2023.

Key Points: 
  • Mobility Adjusted EBITDA margin was 7.0% of Gross Bookings compared to 5.8% in Q2 2022 and 7.1% in Q1 2023.
  • UK Uber Travel expansion: Announced a new UK feature which allows UK users to book flights directly in the Uber app.
  • Flights on Uber join existing UK transport options including Uber Rides, Uber Boat, international and intercity trains and buses.
  • A live audio webcast of our second quarter ended June 30, 2023 earnings release call will be available at https://investor.uber.com/ , along with the earnings press release and slide presentation.

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

Retrieved on: 
Thursday, July 27, 2023

NEW YORK and SAO PAOLO , July 27, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil's leading connected commerce and retail media agencies.

Key Points: 
  • NEW YORK and SAO PAOLO , July 27, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil's leading connected commerce and retail media agencies.
  • The acquisitions create the foundation for a dedicated, end-to-end e-commerce and retail media performance agency in the Brazilian market for Omnicom Media Group.
  • Outpromo has operated as a partner to Omnicom agencies in Brazil since 2014 and shares clients like Adidas, Heineken, and P&G, among others.
  • "With Global Shopper and Outpromo now part of our group, OMG is gaining deep commerce and retail media expertise in Latin America's largest market.