Omnicom Group

Credera Achieves new AWS Advertising and Marketing Technology Competency

Retrieved on:

Thursday, November 30, 2023

AWS Advertising and Marketing Technology Competency Partners provide these customers—including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers—with AWS-validated solutions and services, helping to accelerate their transformation.

Key Points:

AWS Advertising and Marketing Technology Competency Partners provide these customers—including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers—with AWS-validated solutions and services, helping to accelerate their transformation.
Achieving the AWS Advertising and Marketing Technology Competency differentiates Credera in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
To receive the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.
The marketing and advertising technology landscape is evolving at a rapid rate, and as a part of the AWS Competency program, Credera has earned recognition for our work to drive real results with AWS technology and help clients achieve their goals."

Omnicom's TA Digital Emerges as Adobe's Most Specialized Partner

Retrieved on:

Monday, November 27, 2023

Cloud, Credera Rubbiano, Specialization, Omnicom Group, Marketing, Adobe Experience Cloud, Digital, Innopolis Special Economic Zone, CDP, AEP, Typesetting, Asset management, Adobe

One of the select few agencies in the world to hold Adobe Global Platinum Solution Partner status, TA Digital (part of the global Credera network within Omnicom's Precision Marketing Group) is Adobe's most strategic and widely specialized partner.

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One of the select few agencies in the world to hold Adobe Global Platinum Solution Partner status, TA Digital (part of the global Credera network within Omnicom's Precision Marketing Group) is Adobe's most strategic and widely specialized partner.
"I want to congratulate TA Digital on this remarkable achievement, as this recognition sets it apart and solidifies its position as a trusted partner for businesses seeking world-class digital solutions."
"In our relentless pursuit of enhancing user experiences, TA Digital is proud to emerge as the foremost specialized partner across the largest spectrum of Adobe tools," said Dr. Ali Alkhafaji , Chief Executive Officer & President, TA Digital.
Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe partner ecosystem.

OMNICOM MEDIA GROUP RANKED #1 FOR Q1-Q3 INCREMENTAL BILLINGS GROWTH AMONG GLOBAL MEDIA MANAGEMENT GROUPS

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Wednesday, November 22, 2023

OMD, NYSE, OMC, Omnicom Group, Comverge, Platform, Agency, Marketing, OMG, Hearts, PHD, Growth, Pharmaceutical industry

NEW YORK, Nov. 22, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the highest incremental billings growth among global media management groups during the first three quarters of 2023.

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Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023
NEW YORK, Nov. 22, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the highest incremental billings growth among global media management groups during the first three quarters of 2023.
As reported in the Q1-Q3 Media Agency New Business Barometer – an analysis of the global media agency marketplace published yesterday by independent research company COMvergence – OMG agencies added more than $2.5 billion in incremental billings over the nine month period measured in the report - matching the group's total for all of 2022.
Breaking down that number by agency brand reveals OMD with $936 million, Hearts & Science with $794 million and PHD with $775 million in net new business gains.
Hearts & Science had the best retention rate among agency networks, successfully defending 70 percent of the accounts it had in play, besting the industry average by 350%.

OMNICOM MEDIA GROUP RANKED #1 FOR Q1-Q3 INCREMENTAL BILLINGS GROWTH AMONG GLOBAL MEDIA MANAGEMENT GROUPS

Retrieved on:

Wednesday, November 22, 2023

OMD, NYSE, OMC, Omnicom Group, Comverge, Platform, Agency, Marketing, OMG, Hearts, PHD, Growth, Pharmaceutical industry

NEW YORK, Nov. 22, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the highest incremental billings growth among global media management groups during the first three quarters of 2023.

Key Points:

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023
NEW YORK, Nov. 22, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the highest incremental billings growth among global media management groups during the first three quarters of 2023.
As reported in the Q1-Q3 Media Agency New Business Barometer – an analysis of the global media agency marketplace published yesterday by independent research company COMvergence – OMG agencies added more than $2.5 billion in incremental billings over the nine month period measured in the report - matching the group's total for all of 2022.
Breaking down that number by agency brand reveals OMD with $936 million, Hearts & Science with $794 million and PHD with $775 million in net new business gains.
Hearts & Science had the best retention rate among agency networks, successfully defending 70 percent of the accounts it had in play, besting the industry average by 350%.

South Africa Advertising Industry Report 2023: A Shift from Traditional to Digital Unfolds

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Friday, November 17, 2023

TBWA, Tractor, Mediashopping, Omnicom Group, Advertising, Dentsu, Social media, Digital, Internet, WPP, Internet celebrity, Electricity, Environment, Netflix, African, Ogilvy, Publicis

DUBLIN , Nov. 17, 2023 /PRNewswire/ -- The "Advertising Industry in South Africa 2023" report has been added to ResearchAndMarkets.com's offering.

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DUBLIN , Nov. 17, 2023 /PRNewswire/ -- The "Advertising Industry in South Africa 2023" report has been added to ResearchAndMarkets.com's offering.
Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.
The main avenues are Google search engine marketing, social media advertising, and advertising on closed networks.
This report on the advertising industry in South Africa includes information on the state of the industry, major trends and issues, notable players and factors that influence its success.

Erin Riley Appointed CEO of TBWA\Chiat\Day United States

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Tuesday, November 14, 2023

TBWA, Maya Angelou, B2B, Old Navy, Creativity, Campaign, Fintech, Omnicom Group, Intelligence, Marketing, City, Ad Age, CPG, PLEX, Growth, High School DxD, CDLA, QSR, Cryptocurrency, Tourism, Tbwa, Adweek, Disruption

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- TBWA has announced the promotion of Erin Riley to CEO of TBWA\Chiat\Day United States, effective immediately. In her new role, Riley will oversee our creative minds in Los Angeles, Nashville and New York and is charged with the continued growth of the agencies in the US.

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The newly created role expands Riley's remit to include the offices of both TBWA\Chiat\Day Los Angeles, Nashville and New York
NEW YORK, Nov. 14, 2023 /PRNewswire/ -- TBWA has announced the promotion of Erin Riley to CEO of TBWA\Chiat\Day United States, effective immediately.
No stranger to TBWA and its Disruption® methodology, Riley has been with the collective since June of 2016 – first joining TBWA\Chiat\Day Los Angeles as President, before taking the helm as CEO in 2021.
As recent agency consolidations erase great legacy agency brands, this coming together seeks to strengthen one of the best.
Erin Riley, CEO, TBWA\Chiat\Day United States notes "Over the past nearly eight years at TBWA, I have been extremely grateful to work for a company with an ethos, values, and people I connect to so genuinely and fundamentally.

Omnicom Receives First-Mover Access to Generative AI by Getty Images

Retrieved on:

Tuesday, November 14, 2023

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced a first-mover collaboration with Getty Images (NYSE: GETY), that will provide it early access to Generative AI by Getty Images .

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NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced a first-mover collaboration with Getty Images (NYSE: GETY), that will provide it early access to Generative AI by Getty Images .
The new tool pairs Getty Images' best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.
"We are honored to be a part of Getty Image's new Generative AI tool, one that will significantly help our people move from ideation to execution in a seamless manner," said Omnicom's EVP, Chief Technology Officer, Paolo Yuvienco.
Generative AI by Getty Images launched in September 2023 and is developed on the state‑of‑the‑art Edify model architecture, which is part of NVIDIA Picasso, a foundry for generative AI models for visual design.

Credera Google Cloud Premier Partner Achieves Infrastructure Specialization

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Tuesday, November 14, 2023

Cloud, Credera Rubbiano, NYSE, Google Cloud Platform, OMC, GCP, Omnicom Group, Consultant, Financial Times, Partner, Artificial intelligence, Marketing, Advertising, Digital, Partnership, Specialization, World Premiere (Partners-N-Crime album), Google Cloud, Network equipment provider

As a Premier Partner in the Google Cloud Partner Advantage Program , this designation recognizes Credera's expertise and a proven track record in developing and delivering customer solutions powered by Google Cloud infrastructure.

Key Points:

As a Premier Partner in the Google Cloud Partner Advantage Program , this designation recognizes Credera's expertise and a proven track record in developing and delivering customer solutions powered by Google Cloud infrastructure.
We're proud to earn this Google Cloud Infrastructure Specialization by delivering innovative work with clients globally.
The Google Cloud Infrastructure Specialization is a rigorous designation that recognizes partners who have demonstrated technical proficiency and proven success in delivering solutions on the Google Cloud Platform (GCP).
"We are proud to renew Credera's status as a Google Cloud Premier Partner and earn this Infrastructure Specialization through delivering innovative work with clients globally using Google Cloud," says Jeff Townes, Partner of Cloud Solutions and Alliances.

PR LUMINARIES TO GATHER IN NYC WEDNESDAY NOV. 15TH AT 2023 PRSA-NY BIG APPLE AWARDS: SNEAK PEEK AT HONOREES

Retrieved on:

Monday, November 13, 2023

NEW YORK, Nov. 13, 2023 /PRNewswire/ -- On Wednesday evening, November 15, leaders of the public relations industry in New York will gather at TAO Downtown to celebrate the 2023 PRSA-NY Big Apple Awards. This evening attracts the CEOs of public relations firms and other prominent industry leaders. The Big Apple Awards gala is the most important PR industry networking event of the year, where bold-face names in communications mingle with attendees and esteemed recipients of prestigious individual awards. In addition, the Big Apple Awards will recognize the 2023 15 Under 35 recipients and the shortlist of the Big Apple Award winners. The evening's emcee will be Spectrum One TV's Frank DiLella.

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In addition, the Big Apple Awards will recognize the 2023 15 Under 35 recipients and the shortlist of the Big Apple Award winners .
Coveted individual awards will be presented to the following dignitaries:
The 2023 PRSA-NY President's Award goes to Emily K. Graham, Omnicom.
Emily K. Graham, Omnicom's Chief Equity & Impact Officer, is being recognized for her inspiring leadership and industry-shifting contributions.
Patrice Tanaka, Joyful Planet, will receive the 2023 PRSA-NY Big Apple Excellence in Mentoring Award.

NHTSA and the Ad Council Launch New PSAs Highlighting the True Danger of Distracted Driving

Retrieved on:

Thursday, November 9, 2023

WASHINGTON , Nov. 9, 2023 /PRNewswire/ -- Today, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the ongoing Distracted Driving Prevention campaign, which focuses on raising awareness of the dangers of using a cell phone while driving. According to the latest NHTSA data, in 2021, there were 3,522 people killed and an estimated additional 362,415 people injured in motor vehicle traffic crashes involving distracted drivers.

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According to the latest NHTSA data , in 2021, there were 3,522 people killed and an estimated additional 362,415 people injured in motor vehicle traffic crashes involving distracted drivers.
The campaign aims to name the problem, so that drivers can become more aware of their behavior and avoid distracted driving.
"The newest iteration of this important campaign brings the very real, very serious dangers of distracted driving to the forefront of the conversation," said Michelle Hillman, Chief Campaign Development Officer, Ad Council.
During a typical daylight moment , an estimated 373,066 passenger vehicle drivers were holding cell phones to their ears while driving.