Omnicom Group

Omnicom Media Group Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

Retrieved on: 
Wednesday, December 20, 2023
Microsoft, Ecosystem, Agency, Synthetic media, Omnicom Group, Hearts, OMG, Research, PHD, Privacy, Lagopus, OMC, Longevity, NBCU, Growth, Uber, Safety, Platform, RMN, CTV, OMD

NEW YORK, Dec. 20, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, is poised to end 2023 with the best net new business record (wins minus losses) among global media management groups, marking the second consecutive year that OMG has led its category in incremental billings won.  

Key Points: 
  • OMG was also the only group to show positive net new business gains across every global region.
  • Notably, that report marked the first time any media group had all its agency brands topping the agency network ranking since the Media Agency New Business Barometer was first published in 2017.
  • In the 2023 report, OMG's future fit- capabilities and 97% retention rate across the entirety of its existing client base fueled a performance score increase that was double the rate of its closest competitor.
  • Partnering with NBCU to launch program-level reporting at scale across CTV environments, transforming the way streaming content is planned and bought.

Omnicom Media Group Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

Retrieved on: 
Wednesday, December 20, 2023
Microsoft, Ecosystem, Agency, Synthetic media, Omnicom Group, Hearts, OMG, Research, PHD, Privacy, Lagopus, OMC, Longevity, NBCU, Growth, Uber, Safety, Platform, RMN, CTV, OMD

NEW YORK, Dec. 20, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, is poised to end 2023 with the best net new business record (wins minus losses) among global media management groups, marking the second consecutive year that OMG has led its category in incremental billings won.  

Key Points: 
  • OMG was also the only group to show positive net new business gains across every global region.
  • Notably, that report marked the first time any media group had all its agency brands topping the agency network ranking since the Media Agency New Business Barometer was first published in 2017.
  • In the 2023 report, OMG's future fit- capabilities and 97% retention rate across the entirety of its existing client base fueled a performance score increase that was double the rate of its closest competitor.
  • Partnering with NBCU to launch program-level reporting at scale across CTV environments, transforming the way streaming content is planned and bought.

VideoAmp Releases Commingled Identity Solution, Setting a New Standard for Audience Targeting and Measurement, Enabling More Advanced Currency

Retrieved on: 
Wednesday, December 6, 2023
Software, Media, Networks, Professional Services, Internet, Data Management, Technology, Artificial Intelligence, Data Analytics, Marketing, Advertising, Audio, Video, Communications, ID, IP, ROI, Omnicom Group, Verisk Analytics, Experian

This identity solution, along with the use of VideoAmp’s big data solutions, underpin their advanced currency solution.

Key Points: 
  • This identity solution, along with the use of VideoAmp’s big data solutions, underpin their advanced currency solution.
  • The solution commingles identity assets from providers including Experian, Verisk, and LiveIntent, among others, into a complete view of an audience.
  • “Every use case for advertising measurement and currency today hinges on identity as the lynchpin for quality, accuracy, and effectiveness.
  • The launch of our commingled identity solution means more impressions delivered to advertisers’ intended audiences, so they can deliver better ROI."

South Africa Advertising Industry Report 2023, Featuring Profiles of Key Players Ogilvy, Dentsu, TBWA, Publicis, The MediaShop, Outdoor Network and More - ResearchAndMarkets.com

Retrieved on: 
Wednesday, November 22, 2023
Marketing, Advertising, Communications, Search Engine Marketing, Digital Marketing, TBWA, Tractor, Advertising industry, Mediashopping, Omnicom Group, Dentsu, Social media, Digital, Internet, WPP, Internet celebrity, Electricity, Environment, Netflix, African, Ogilvy, Publicis

Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.

Key Points: 
  • Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.
  • The main avenues are Google search engine marketing, social media advertising, and advertising on closed networks.
  • This report on the advertising industry in South Africa includes information on the state of the industry, major trends and issues, notable players and factors that influence its success.
  • There are profiles of 37 companies including major agencies such as Ogilvy, Dentsu, TBWA and Publicis, media agencies such as The MediaShop and outdoor advertising companies such as Outdoor Network and Tractor.

Omnicom Declares Dividend

Retrieved on: 
Tuesday, December 12, 2023
NYSE, OMC, Holding company, Omnicom Group

NEW YORK, Dec. 12, 2023 /PRNewswire/ -- The Board of Directors of Omnicom (NYSE: OMC) declared a quarterly dividend of 70 cents per outstanding share of the corporation's common stock.

Key Points: 
  • NEW YORK, Dec. 12, 2023 /PRNewswire/ -- The Board of Directors of Omnicom (NYSE: OMC) declared a quarterly dividend of 70 cents per outstanding share of the corporation's common stock.
  • The dividend is payable on January 12, 2024 to Omnicom common shareholders of record at the close of business on December 22, 2023.

TogoRun Named to Inc.'s 2023 Best in Business List in Public Relations, Following 2022 Best in Business Award in Marketing

Retrieved on: 
Tuesday, December 5, 2023
Orbis, JD, Orbis International, Swedish Business Awards, Sheetal, Partnership, Growth, Murder, Omnicom Group, Marketing, Recognition

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- TogoRun, a woman-owned global health and well-being communications, marketing, and public affairs agency, has been named to the Inc. 2023 Best in Business list in the Public Relations category. This recognition follows TogoRun's 2022 Inc. Award win for Best in Business in Marketing. Inc.'s Best in Business Awards honor private companies that have made an extraordinary impact in their fields and on society.

Key Points: 
  • This recognition follows TogoRun's 2022 Inc. Award win for Best in Business in Marketing.
  • Inc.'s Best in Business Awards honor private companies that have made an extraordinary impact in their fields and on society.
  • We believe public relations is one of the most effective disciplines to make a healthy impact on the world.
  • We are so proud of our team for their commitment to excellence and for making this highly prestigious award possible."

NEW STUDY FROM BENCHMARKETING FINDS SHIFTING GREATER SHARE TO OUT OF HOME MEDIA DRIVES HIGHER EFFECTIVENESS AND ROI FOR BRANDS

Retrieved on: 
Tuesday, December 5, 2023
Constellation, Research, MMM, Omnicom Group, Marketing, Machine learning, Instrument, The Ad Club, CPG, SMI, Overalls, OOH, Retail

"This study reaffirms that OOH has higher consumer ad recall than other media and drives more consumer action," said Anna Bager, President & CEO of OAAA.

Key Points: 
  • "This study reaffirms that OOH has higher consumer ad recall than other media and drives more consumer action," said Anna Bager, President & CEO of OAAA.
  • As marketers look to optimize media plans for next year, it's clear that OOH should receive a higher allocation of the overall budget."
  • The Benchmarketing Modeling OOH Media Effectiveness analysis was sponsored by OAAA and The Foundation for Outdoor Advertising Research and Education (FOARE), a 501 (c) (3) not for profit, charitable organization.
  • Benchmarketing is a UK-based strategic marketing effectiveness consultancy and part of the Omnicom Media Group.

Jeff Mancini assumes Chief Executive Officer role at Arizent

Retrieved on: 
Tuesday, December 5, 2023
S&P Global, NYSE, The Related Companies, American Banker, Omnicom Group, National Mortgage News, IPG, Marketing, The Bond Buyer, CMO, R/GA, Growth, Financial plan, Arizent, Management, Sales

NEW YORK, Dec. 5, 2023 /PRNewswire-PRWeb/ -- Arizent, a leading B2B information company, today announced that Jeff Mancini has been appointed as its Chief Executive Officer. Mr. Mancini succeeds Gemma Postlethwaite who stepped down from the position in June.

Key Points: 
  • Arizent announces that Jeff Mancini has been appointed as its Chief Executive Officer.
  • NEW YORK, Dec. 5, 2023 /PRNewswire-PRWeb/ -- Arizent , a leading B2B information company, today announced that Jeff Mancini has been appointed as its Chief Executive Officer.
  • "Jeff has brought critical strategic thinking to the business and the operational excellence to deliver on it.
  • "I am honored to assume the role of CEO at Arizent and look forward to continuing to advance the careers and the business of our incredible customers," said Mancini.

Imre Underscores Commitment to Client Experience with the Appointment of Scott Tucker as its First Chief Client Officer

Retrieved on: 
Thursday, November 30, 2023
Traffic, CNS, Men's Health, Woman, Courage, Depression, Erg, HIV/AIDS, Aladar Imre, Imre, Cardiovascular disease, Respiratory disease, Publicis, Omnicom Group, Mentorship, Culture, Havas, IPG, Growth, Diversity, Employee resource group, Management

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Today imre announces the appointment of Scott Tucker as its first Chief Client Officer underscoring its commitment to growth through excellence in delivering the best experience and creative product for its clients. Scott's appointment strengthens the agency's Executive Leadership Team.

Key Points: 
  • NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Today imre announces the appointment of Scott Tucker as its first Chief Client Officer underscoring its commitment to growth through excellence in delivering the best experience and creative product for its clients.
  • Scott brings 30 years of agency experience to imre, beginning at what became known as Grey Healthcare Group in their Traffic department followed before entering Account Services.
  • Since that time, Scott has grown his career in Account Management and Client Services through increasing leadership roles at agency networks including IPG, Omnicom, Publicis and Havas Health.
  • At imre, Scott will work closely with all levels of the agency's client experience team and will be an active participant in account planning.

Rokt Appoints Doug Rozen as Chief Marketing Officer to Unlock Further Growth

Retrieved on: 
Thursday, November 30, 2023
Rozen, OMD, Haas School of Business, Creativity, Heineken, University of California, Berkeley, Omnicom Group, Culture, Formula, Marketing, Intelligence, Dentsu, Eli Lilly, Digital, OMD Worldwide, J. Walter Thompson, Red Bull Racing, University, CMO, WPP, Apple, Meredith Corporation, Bias, David G. Booth, Innovation, Business, Partnership, Pleasure, Sales, Management, Psychology, The Walt Disney Company, Hasbro

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced it has appointed Doug Rozen as Chief Marketing Officer. Rozen is a seasoned executive with nearly three decades of senior leadership experience at top global marketing companies, including Dentsu, Omnicom, Meredith and WPP. As CMO of Rokt, he will oversee all global marketing efforts, including brand, performance, employee, product and sales marketing functions, and serve on Rokt's executive committee, reporting to Chief Commercial Officer Elizabeth Buchanan.

Key Points: 
  • NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Rokt , the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced it has appointed Doug Rozen as Chief Marketing Officer.
  • As CMO of Rokt, he will oversee all global marketing efforts, including brand, performance, employee, product and sales marketing functions, and serve on Rokt's executive committee, reporting to Chief Commercial Officer Elizabeth Buchanan.
  • Rokt announced it has appointed Doug Rozen as Chief Marketing Officer.
  • As an award-winning innovator, Rozen brings to Rokt proven strength in the advertising marketplace, lifecycle marketing, ad product development and revenue growth.