Omnicom Group

BlackDoctor.org Unpacks Relationship between Health and Trust

Retrieved on: 
Thursday, February 1, 2024
Partnership, Black people, CTRC, Language, Health equity, Health literacy, BDO, Clinical trial, Patient, Trust, MPA, Empathy, Physician, Communication, OHG, Community, Health, Cancer, Omnicom Group, Organization, Pharmaceutical industry

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- A new study from BlackDoctor.org (BDO) highlights the complex factors that build and break trust in healthcare among Black communities. Comprised of more than 45 million people in the U.S., Black communities have historically had a complicated, and often painful, relationship with the healthcare system. The BDO Black Community Trust Study uncovers how Black individuals think about trust and their health and identifies ways pharmaceutical and healthcare organizations can best partner with Black community members to meet their needs. The study findings were unveiled to healthcare leaders at the Community Voices in Health Equity Summit, hosted by BDO in collaboration with USA TODAY, Omnicom Health Group (OHG) and Omnicom Public Relations Group (OPRG), including Ketchum. 

Key Points: 
  • The BDO Black Community Trust Study uncovers how Black individuals think about trust and their health and identifies ways pharmaceutical and healthcare organizations can best partner with Black community members to meet their needs.
  • The study also explores what pharma and healthcare companies can do to earn trust and improve the health of Black community members.
  • "Trust is the foundation for health equity strategies, and reaching Blacks in a trustworthy manner, in places they trust, by people they trust must be the lens."
  • "Awareness and collaboration are paramount to improve health and set up our legacy in good health."

ARI WEISS LAUNCHES INDEPENDENT ADVERTISING AGENCY QUALITY EXPERIENCE

Retrieved on: 
Tuesday, January 30, 2024
Attention, JPMorgan Chase, Gonda, Droga5, The New York Times, Verizon Communications, Leddy, Linearity, Smirnoff, DDB, Microsoft, Meta, Art, CCO, CSO, Partner, Creative, Creativity, Culture, Omnicom Group, Advertising

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).
  • Quality Experience is built on the core belief that "Experience is everything and everything is an experience."
  • "We're not talking just experiential marketing; at Quality Experience, we believe all aspects of advertising should be looked at as experiences.
  • But, if you create a quality experience for consumers by treating every interaction as an opportunity, you earn their attention, affinity, and loyalty."

OneMagnify Appoints Bill Neblock as Chief Financial Officer

Retrieved on: 
Monday, January 29, 2024
CFO, Partnership, Algorithm, Acquisition, MarketCast, Omnicom Group, Marketing, Financial management, Growth, Management

DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.

Key Points: 
  • DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.
  • In this role, Mr. Neblock will work closely with CEO Mark Petroff and the rest of the OneMagnify leadership team to help drive the company's ambitious organic and acquisition growth strategy.
  • Mark Petroff, CEO of OneMagnify, stated, "Bill's exceptional leadership skills, proficiency in financial management and deep industry knowledge make him the ideal fit for our leadership team.
  • "I am thrilled to be joining the OneMagnify team at such an exciting time for the company and the industry at-large," said Bill Neblock.

OneMagnify Appoints Bill Neblock as Chief Financial Officer

Retrieved on: 
Monday, January 29, 2024
CFO, Partnership, Algorithm, Acquisition, MarketCast, Omnicom Group, Marketing, Financial management, Growth, Management

DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.

Key Points: 
  • DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.
  • In this role, Mr. Neblock will work closely with CEO Mark Petroff and the rest of the OneMagnify leadership team to help drive the company's ambitious organic and acquisition growth strategy.
  • Mark Petroff, CEO of OneMagnify, stated, "Bill's exceptional leadership skills, proficiency in financial management and deep industry knowledge make him the ideal fit for our leadership team.
  • "I am thrilled to be joining the OneMagnify team at such an exciting time for the company and the industry at-large," said Bill Neblock.

ViralMoment, AI Social Video Insights Tool Coveted by Top Brands and Agencies Including Ogilvy and Warner Bros, Raises $2.5M

Retrieved on: 
Thursday, January 25, 2024
Online, Noise, Social media, Heart, The Coca-Cola Company, Culture, Omnicom Group, Female, Intelligence, AI, WPP, Only, Carnegie Mellon University, NASA, Warner Bros., YouTube Shorts, Defense, Marketing, Video game

MENLO PARK, Calif., Jan. 25, 2024 /PRNewswire/ -- ViralMoment, the leading provider of AI-powered social video insights and analytics, today announced a seed round of $2.5M, led by Supernode Global, with participation from funds including Crush Ventures, Duo Partners, Carnegie Mellon University, and Techstars. With powerhouse brands already on board including Warner Bros, The Coca-Cola Company, WPP, and Omnicom agencies, ViralMoment's leading AI is the only way for marketing teams to truly own and analyze short-form user-generated videos - the #1 form of social media content today. Only ViralMoment's AI sees social video in its entirety, tracking every brand mention, emotion, and product within a video in real-time, to deliver a complete view of what's trending as well as online image and reputation. With over 1 billion videos analyzed, ViralMoment will use this latest seed round to widen the scope of its video-reading AI and continue to arm the world's largest agencies and brands with the most robust intelligence available.

Key Points: 
  • With powerhouse brands already on board including Warner Bros, The Coca-Cola Company, WPP, and Omnicom agencies, ViralMoment's leading AI is the only way for marketing teams to truly own and analyze short-form user-generated videos - the #1 form of social media content today.
  • Only ViralMoment's AI sees social video in its entirety, tracking every brand mention, emotion, and product within a video in real-time, to deliver a complete view of what's trending as well as online image and reputation.
  • Social media is a battleground where brands can either fight to stay relevant and win customers, or crumble from backlash that irrevocably damages their brand.
  • "Social video has effectively taken over our culture - the amount of traffic we see daily can be overwhelming, making it seemingly impossible for brands to keep up.

Washington Speakers Bureau Announces Exclusive Partnership with Innovation Expert Josh Linkner

Retrieved on: 
Thursday, January 18, 2024
The Wall Street Journal, WSB, The New York Times, Culture, Partnership, Book, Partner (business rank), Omnicom Group, Creativity, Harvard Business Review, Growth, Cryptocurrency

WASHINGTON, Jan. 18, 2024 /PRNewswire/ -- Washington Speakers Bureau (WSB), the world's largest talent agency specializing in corporate speaking events, is excited to announce a new exclusive partnership with Josh Linkner, a serial entrepreneur, New York Times bestselling author, venture capital investor and sought-after speaker on innovation, creativity, and leadership.

Key Points: 
  • WASHINGTON, Jan. 18, 2024 /PRNewswire/ -- Washington Speakers Bureau (WSB), the world's largest talent agency specializing in corporate speaking events, is excited to announce a new exclusive partnership with Josh Linkner, a serial entrepreneur, New York Times bestselling author, venture capital investor and sought-after speaker on innovation, creativity, and leadership.
  • Beyond his entrepreneurial ventures, Josh is also a gifted jazz musician who has performed in venues across the country.
  • Josh Linkner is a New York Times bestselling author who has written four books on how to foster a culture of innovation and creativity in any organization.
  • "Josh Linkner is a remarkable speaker who delivers a powerful message of innovation, creativity, and leadership.

DISQO Elevates David Karp to Chief Customer Officer

Retrieved on: 
Thursday, January 11, 2024
IHeartMedia, Touchpoint, Hulu, Warner Bros. Discovery, Customer success, Publicis, J.D. Power, Omnicom Group, Inspire Brands, Growth, Sales

LOS ANGELES, Jan. 11, 2024 (GLOBE NEWSWIRE) -- DISQO, the leading brand experience platform, announces the promotion of David Karp to Chief Customer Officer.

Key Points: 
  • LOS ANGELES, Jan. 11, 2024 (GLOBE NEWSWIRE) -- DISQO, the leading brand experience platform, announces the promotion of David Karp to Chief Customer Officer.
  • More than 800 clients use DISQO’s platform to test, measure, and optimize for every customer, touchpoint, and outcome.
  • Karp joined DISQO as VP of Customer Success in September 2021 and has since played a pivotal role in shaping the company's customer-first ethos.
  • With a track record strategizing customer success initiatives at DISQO and prior posts, he’s well-positioned to continue helping DISQO’s clients grow their brands and revenues with a customer experience knowledge advantage.

AAF's Most Promising Multicultural Students Named for 2024

Retrieved on: 
Tuesday, January 9, 2024
FCB, Student, American Advertising Federation, AAF, Advertising, Omnicom Group, Amazon, School, University, The Trade Desk, Whirlpool, Sony Entertainment, Publicis, Dentsu, IPG, Vox Media, RPA

WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

Key Points: 
  • WASHINGTON, Jan. 9, 2024 /PRNewswire/ -- The American Advertising Federation (AAF) tapped leading industry professionals to select the 2024 class of Most Promising Multicultural Students .
  • The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024.
  • The Most Promising program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.
  • "The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF.

Richmond Day Selected as Agency of Record for BMW Group Canada

Retrieved on: 
Tuesday, January 2, 2024
BMW, RFP, Partnership, Certified pre-owned, CRM, Omnicom Group, Social media, BMW Motorrad, Agency of record, XM

TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.

Key Points: 
  • TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.
  • BMW Canada Inc. has selected Richmond Day as its Agency of Record for all BMW Group brands in Canada.
  • Richmond Day began working with BMW Group Canada in 2009 by leading creative development for MINI's 50th anniversary campaign in Canada.
  • In 2019, Richmond Day secured a 5-year AOR contract with MINI Canada and BMW Group Aftersales.

Tealium drives enhanced business reporting for enterprises through its Insights solution

Retrieved on: 
Wednesday, December 6, 2023
AWS, Omnicom Group, Digital, Failure, Intelligence, CDP, Insight, Tealium, SAN, Credera Rubbiano

With Insights , marketers can increase visibility into first-party data strategies, empowering marketers with deeper, customizable reporting and measurement tools within the Tealium Customer Data Hub.

Key Points: 
  • With Insights , marketers can increase visibility into first-party data strategies, empowering marketers with deeper, customizable reporting and measurement tools within the Tealium Customer Data Hub.
  • Insights provides faster campaign insights, ensures reliable data flow, and offers stronger visibility into the value of data-driven marketing initiatives.
  • “Tealium’s new Insights tool provides the type of plug-n-play data access that leads to quicker customer insights discovery.
  • This is extremely valuable when considering large-scale data activation.”
    Insights’ business intelligence capabilities powers reporting and dashboarding for the Tealium Customer Data Hub.