Omnicom Group

HMC HONORS PEPSI® WITH THE 2024 MARKETER OF THE YEAR AWARD

Retrieved on: 
Tuesday, March 19, 2024
PepsiCo, Apple Music, Gen, Organization, Taste, AARP, Zubi, Growth, Partnership, Omnicom Group, McDonald's, Meta, Cola, Ford, CPG, Toyota, Pepsi Zero Sugar, Pepsi, OMG, Greenhouse, Walmart, Women's History Month, Molson Coors, Investment, Restaurant, Drink, HMC, Snack, UEFA, Parent, Bottled water

FAIRFAX, Va., March 19, 2024 /PRNewswire/ -- The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg's, McDonald's, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC's 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.

Key Points: 
  • The Hispanic Marketing Council (HMC) announced Pepsi as the winner of the 2024 HMC Marketer of the Year Award.
  • "We are honored to be recognized by HMC on the 10th anniversary of the Marketer of the Year awards," said Teasdale.
  • To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and allocate spending commensurate with the Hispanic opportunity.
  • For more information, visit hispanicmarketingcouncil.org and follow HMC on LinkedIn and on Instagram at @hmchispanic using the conference hashtag #HMC2024.

IAB PUBLIC POLICY AND LEGAL SUMMIT 2024

Retrieved on: 
Tuesday, March 19, 2024
Chair, Digital media, Development, The New York Times, Capital One, Name, Omnicom Group, IAB, General counsel, Meta, Public policy, NTIA, AI, Senior counsel, Privacy, Marketing, Counsel, Summit, Dish Network, Government, Policy, Advertising, FTC

NEW YORK, March 19, 2024 /PRNewswire/ -- 

Key Points: 
  • Premier Event for Digital Media and Marketing Leaders Returns to Washington, D.C.
    Join leaders in advertising, media, technology, and government, at the 2024 IAB Public Policy & Legal Summit , where we'll explore the latest legal, legislative, and regulatory topics in digital media and marketing – from AI and data privacy to children's online safety, FTC consumer protection and competition enforcement.
  • Improve your company's privacy compliance and tech solutions in specialized breakout sessions, while networking with representatives from major brands, publishers, agencies, and ad tech firms.
  • Hear insights from influential speakers from The New York Times, Google, Capital One, Meta, Omnicom Media Group, DISH Network, Dotdash Meredith, and more.
  • These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations.

OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on: 
Monday, March 18, 2024
Research, Omnicom Group, OMD Worldwide, High Profile, Domination, Digital, Burberry, Diagnosis, Commerce, OMD

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.   

Key Points: 
  • NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.
  •  Continuing that theme in the latest report, RECMA describes OMD as "confirming its leadership, far ahead of its direct competitors."
  • Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches, client profile, and digital, data & analytics and content expertise.
  • Once again ranked #1 in EMEA, OMD's "dominance continues" as it widened its lead over the #2 ranked network in the region.

OMD AGAIN NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on: 
Monday, March 18, 2024
Research, Omnicom Group, OMD Worldwide, High Profile, Domination, Digital, Burberry, Diagnosis, Commerce, OMD

NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.   

Key Points: 
  • NEW YORK, March 18, 2024 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the seventh consecutive edition over the past three years in which OMD had topped the Diagnostics report.
  •  Continuing that theme in the latest report, RECMA describes OMD as "confirming its leadership, far ahead of its direct competitors."
  • Breaking down the KPIs, OMD earned #1 rankings for competitiveness in new business pitches, client profile, and digital, data & analytics and content expertise.
  • Once again ranked #1 in EMEA, OMD's "dominance continues" as it widened its lead over the #2 ranked network in the region.

Digital Marketing Leader Scott Shamberg joins PlusMedia as President

Retrieved on: 
Thursday, February 15, 2024
Marketing, Critical mass, Working, Growth, Fortune 500, Commerce, TPN, EQ, Privacy, Omnicom Group, Management

Working alongside PlusMedia Founder & CEO, Sherry Scapperotti, Scott will lead the executive team while managing the overall business with a focus on accelerating PlusMedia's marketplace presence.

Key Points: 
  • Working alongside PlusMedia Founder & CEO, Sherry Scapperotti, Scott will lead the executive team while managing the overall business with a focus on accelerating PlusMedia's marketplace presence.
  • Sherry said, "We are pleased to announce that Scott is joining us in this newly created role to further drive PlusMedia's evolution.
  • Scott joins PlusMedia during a time when the line between brand and performance is blurring.
  • Scott brings deep expertise in the nexus between online and offline, including prowess in measurement, technology and analytics to better leverage and integrate digital media, direct marketing and creative.

LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability, Connectivity, and Measurement

Retrieved on: 
Tuesday, February 13, 2024
Search Engine Optimization, Search Engine Marketing, Security, Content Marketing, Data Management, Technology, Marketing, Advertising, Communications, Apps, Applications, Professional Services, Media, Software, Digital Marketing, Data Analytics, Internet, Cloud, Amazon S3, Amazon Web Services, SVP, AMC, Slalom, S3, IDS, Organization, IP, Omnicom Group, Environment, AWS, Partnership, Online shopping

LiveRamp (NYSE: RAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP .

Key Points: 
  • LiveRamp (NYSE: RAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP .
  • In addition, LiveRamp’s existing integrated solutions with Amazon Web Services (AWS) allow advertisers to easily build end-to-end measurement workflows.
  • The LiveRamp partnership with system integrators also helps customers accelerate time-to-value of the integration by providing strategic consultation and technical expertise across Amazon Ads, AWS, and LiveRamp.
  • To learn more about LiveRamp and our partners’ expertise and solutions around Amazon Ads, reach out to your LiveRamp representative.

Omnicom Reports Fourth Quarter and Full Year 2023 Results

Retrieved on: 
Tuesday, February 6, 2024
Capital punishment, Support, Research, Omnicom Group, Workforce, Terrorism, Flywheel, Commerce, Acquisition, Precision marketing, Health care, Income tax, Cryptocurrency

Included in the fourth quarter of 2023 within selling, general and administrative expenses are acquisition transaction costs of $14.5 million ($13.0 million after tax) primarily related to the purchase of Flywheel Digital in January 2024.

Key Points: 
  • Included in the fourth quarter of 2023 within selling, general and administrative expenses are acquisition transaction costs of $14.5 million ($13.0 million after tax) primarily related to the purchase of Flywheel Digital in January 2024.
  • Worldwide revenue growth in 2023 compared to 2022 was led by an increase in organic growth of $584.5 million, or 4.1%.
  • Net Income – Omnicom Group Inc. and Diluted Net Income per Share
    Net income - Omnicom Group Inc. in 2023 increased $74.9 million, or 5.7%, to $1,391.4 compared to 2022.
  • Omnicom will host a conference call to review its financial results on Tuesday, February 6, 2024 at 4:30 p.m. Eastern Time.

ESPN's Jay Bilas Joins Washington Speakers Bureau as an Exclusive Speaker on Leadership, Team Building and Excellence

Retrieved on: 
Tuesday, February 6, 2024
Omnicom Group, ESPN, NCAA, Culture, NBA, Knowledge, The New York Times, WSB, Entertainment

WASHINGTON, Feb. 6, 2024 /PRNewswire/ -- Washington Speakers Bureau (WSB), the leading global agency for professional speakers, announces exclusive representation of Jay Bilas, the ESPN college basketball analyst, bestselling author, and attorney.

Key Points: 
  • WASHINGTON, Feb. 6, 2024 /PRNewswire/ -- Washington Speakers Bureau (WSB), the leading global agency for professional speakers, announces exclusive representation of Jay Bilas, the ESPN college basketball analyst, bestselling author, and attorney.
  • Jay Bilas is one of the most respected and influential voices in college basketball.
  • As a speaker, Jay Bilas draws on his rich and varied experiences to deliver engaging and insightful presentations on topics such as leadership, teamwork, resilience, and excellence.
  • "We are delighted to have Jay Bilas join WSB" said Ryan Heil, President of the Washington Speakers Bureau.

Avalere Health Appoints New President of Medical To Lead a Tech-Enabled Future of Medical Affairs

Retrieved on: 
Tuesday, February 6, 2024
Intelligence, Science, Congress, Avalere Health, Marketing, Health, Real Chemistry, Creativity, Advertising, Omnicom Group

LONDON, Feb. 6, 2024 /PRNewswire/ -- Avalere Health appoints seasoned industry executive Effie Baoutis as President of Medical.

Key Points: 
  • LONDON, Feb. 6, 2024 /PRNewswire/ -- Avalere Health appoints seasoned industry executive Effie Baoutis as President of Medical.
  • Baoutis will lead a team of 350+ scientific communicators into a future of medical communications fueled by an alchemy of science, creativity and technology.
  • Avalere Health has a deep heritage in this field, forming more than 20 years ago as a medical communications agency.
  • "I'm thrilled to join as the President of Medical at Avalere Health during a paradigm shift in medical communications," said Baoutis.

Avalere Health Appoints New President of Medical To Lead a Tech-Enabled Future of Medical Affairs

Retrieved on: 
Tuesday, February 6, 2024
Intelligence, Science, Congress, Avalere Health, Marketing, Health, Real Chemistry, Creativity, Advertising, Omnicom Group

LONDON, Feb. 6, 2024 /PRNewswire/ -- Avalere Health appoints seasoned industry executive Effie Baoutis as President of Medical.

Key Points: 
  • LONDON, Feb. 6, 2024 /PRNewswire/ -- Avalere Health appoints seasoned industry executive Effie Baoutis as President of Medical.
  • Baoutis will lead a team of 350+ scientific communicators into a future of medical communications fueled by an alchemy of science, creativity and technology.
  • Avalere Health has a deep heritage in this field, forming more than 20 years ago as a medical communications agency.
  • "I'm thrilled to join as the President of Medical at Avalere Health during a paradigm shift in medical communications," said Baoutis.