CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
WASHINGTON, March 23, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced 2022 US Elections research showing CTV advertising’s impact on political campaigns.
- WASHINGTON, March 23, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced 2022 US Elections research showing CTV advertising’s impact on political campaigns.
- The data was compiled from more than 1000 advertisers for state, local and national races managing digital ad buying via Basis Technologies’ software platform.
- Covering US elections advertising since 2018, the Basis Technologies ‘US Elections Digital Advertising Trends’ report shows digital strategies for:
Connected TV and Video: CTV ads were a key reason why video was the overwhelming ad format favorite (68%) based on spending share. - Since 2007, Basis Technologies has helped power digital media for over 2,500 political campaigns and independent expenditure committees, and over 2,500 issue advocacy advertisers.