Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications
TAIPEI, Dec. 14, 2022 /PRNewswire/ -- Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP). Considering this, Appier (TSE: 4180) today announces the launch of AIRIS, the next-generation AI-powered CDP to support brands and marketers to achieve the fastest time-to-insight with smarter decision-making and execution by leveraging its advanced AI and Machine Learning technologies.
- Appier completing the integration just two months after the Woopra acquisition is a strong demonstration of its position as a leading AI SaaS company.
- "We understand that obtaining insights from data in the shortest time possible is a major pain point for enterprises and marketers.
- Growing concerns about data privacy from customers and regulations regarding data privacy have set up a higher compliance standard for enterprises.
- Ensuring user data security while fulfilling the needs of data processing for enterprises of all sizes is of the utmost importance for Appier.