Trip.com Group at World Economic Forum 2024: revealing Asia's biggest untapped opportunities in tourism
DAVOS, Switzerland, Jan. 20, 2024 /PRNewswire/ -- Leading global travel service provider Trip.com Group is embracing new trends and opportunities in the post-pandemic travel landscape, with its CEO Jane Sun sharing insights at the prominent World Economic Forum (WEF) Annual Meeting held in Davos, Switzerland, this week. Ms Sun also expressed optimism about Asia's continued growth and shared her perspective on its investment potential at the panel discussion titled "Asia – the world's next growth anchor?"
- With global tourism approaching a full recovery, Trip.com Group has witnessed strong booking interest in Asia, with Thailand, Japan, and South Korea among the top travel destinations.
- The Group has also prioritised options such as the rental of electronic vehicles and offering flights with lower carbon emissions.
- With its vast size, diverse industries, and varying levels of consumer buying power, the investment opportunities are abundant," said Ms Sun.
- "Equally, we stand poised to usher Asian customers into the global arena, opening doors to boundless opportunities and creating pathways for unprecedented international success."