Consumer behaviour

Constant Contact's First Annual Small Business Now Report Reveals Disconnect Between Small Businesses and Consumers

Retrieved on: 
Thursday, August 19, 2021
E-commerce, Communication, Consumer behaviour, Small business, Social media, Constant Contact, Research, Marketing, Goal, Attention, COVID-19, Retail, Online shopping, Sales

WALTHAM, Mass., Aug. 19, 2021 /PRNewswire/ -- Constant Contact , an established leader in online marketing, today released its inaugural Small Business Now report , which evaluates how well small businesses are engaging with consumers online.

Key Points: 
  • WALTHAM, Mass., Aug. 19, 2021 /PRNewswire/ -- Constant Contact , an established leader in online marketing, today released its inaugural Small Business Now report , which evaluates how well small businesses are engaging with consumers online.
  • This disconnect presents an opportunity for small businesses to better understand exactly what consumers want, and ultimately, drive more results for their business.
  • Small Business Now provides small business leaders with data-backed recommendations for how to close that gap and develop more meaningful relationships with their customers."
  • Constant Contact's Small Business Now report analyzes over 2,000 survey responses from small business leaders and consumers across the U.S.

Coding Bootcamp Market In UK to grow worth $ 49.55 mn growth in 2021-2025 | Technavio

Retrieved on: 
Monday, August 16, 2021
Consumer behaviour, CAGR, University, Java, Founder, Segment, Makers Academy, Student, Tutoring

(UK), Codeworks SLU (UK), Founders and Coders (UK), General Assembly Space Inc. (US), Ironhack Inc. (US), Le Wagon (France), Makers Academy (UK), Pivigo Ltd. (UK), ReactGraphQL.Academy (UK), and We Got Coders (UK).

Key Points: 
  • (UK), Codeworks SLU (UK), Founders and Coders (UK), General Assembly Space Inc. (US), Ironhack Inc. (US), Le Wagon (France), Makers Academy (UK), Pivigo Ltd. (UK), ReactGraphQL.Academy (UK), and We Got Coders (UK).
  • The coding bootcamp market in the UK report covers insights on major trends, key growth drivers, and challenges impacting the overall growth of the market.The market is driven by the low cost of bootcamps and surge in student enrollments as well as regulatory factors.
  • Coding Bootcamp Market in UK: Scope and Segment Analysis
    The coding bootcamp market is segmented by end-users as individual learners and institutional learners.The coding bootcamp market sharegrowth in UKby the individual learners' segment has been significant.
  • With the growing interest of students in coding bootcamps, many colleges and universities across the globe are entering into strategic collaborations with key market players and coding bootcamp providers.

Mitch Gould of Nutritional Products International: Retailers Adapt to New Normal Caused by COVID-19

Marketing, Retailing, Merchandising, Consumer behaviour, Business process, Online shopping, E-commerce, Retail

The pandemic forced retailers to adapt with increased home delivery, online purchases, curbside pickups and safety precautions for their workers and consumers.

Key Points: 
  • The pandemic forced retailers to adapt with increased home delivery, online purchases, curbside pickups and safety precautions for their workers and consumers.
  • Gould said that retailers have to tailor their buyers' journey to the needs and wants of consumers in the future.
  • We know that consumers shifted to online buying for all types of products, including products that they used to buy only in person, Gould said.
  • All these trends mean that retailers need to have a robust and enjoyable e-commerce experience for todays consumers, Gould said.

Baby Monitors Market: Sales Growth is Expected to be Worth $226.59 Million by 2025

Retrieved on: 
Wednesday, August 4, 2021
Business process, Economy, Baby monitor, Babycare, Consumer behaviour, Market, Business, Articles

Here is an Exclusive report talking about Market scenarios, Estimates, the impact of lockdown, and Customer Behaviour.

Key Points: 
  • Here is an Exclusive report talking about Market scenarios, Estimates, the impact of lockdown, and Customer Behaviour.
  • The rising demand from developing countries is notably driving the baby monitors market growth,although factors such as risks associated with sensors and signals of smart baby monitors may impede market growth.
  • Thisbaby monitors market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth.
  • Major Five Baby Monitors Market Companies:

Adtech disruptor Playrcart raises £1 million as the company prepares for growth

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Communication design, Advertising, Brand management, Digital marketing, Consumer behaviour

Playrcart enables an immediate purchase option when consumer response is at its highest - within the ad itself.

Key Points: 
  • Playrcart enables an immediate purchase option when consumer response is at its highest - within the ad itself.
  • Born out of frustration with advertising assets that redirected consumers on a long purchase journey, Founder & CEO Glen Dormieux and Richard Mason CTO developed Playrcart.
  • Playrcart allows customers to instantly purchase products and services directly within rich media assets such as video and gifs, banner ads, as well as via live streams.
  • Playrcart is the company that enables customers to instantly purchase products and services directly within rich media.

IZEA and PlaceIQ partner to power influencer marketing measurement with location data

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Articles, Business, Business intelligence, Analytics, Big data, Attribution, Influencer marketing, Consumer behaviour

Orlando, Florida, Aug. 03, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ) is partnering with leading data and technology provider PlaceIQ, to bring real-world attribution to influencer marketing campaigns.

Key Points: 
  • Orlando, Florida, Aug. 03, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ) is partnering with leading data and technology provider PlaceIQ, to bring real-world attribution to influencer marketing campaigns.
  • PlaceIQ , the technology company using location data insights to craft a new model of consumer behavior - and IZEA , the premier provider of influencer marketing technology, data, and services for leading brands, are working together to bridge the online/offline gap in media attribution.
  • PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights.
  • IZEA launched the industrys first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers.

Airfield Supply Co. Launches Most Powerful Online Dispensary Retail Site in U.S., Setting New Standard for Cannabis E-Commerce

Retrieved on: 
Tuesday, August 3, 2021
Internet, Online Retail, Retail, Tobacco, Technology, Merchandising, Marketing, Consumer behaviour, Online shopping, E-commerce, Business process, Cannabis, Shop, Retail

Long considered the gold standard for differentiated e-commerce, Adobe Commerce already powers online shopping experiences for industry-disrupting consumer and B2B brands, but has yet to be widely used in the cannabis retail space.

Key Points: 
  • Long considered the gold standard for differentiated e-commerce, Adobe Commerce already powers online shopping experiences for industry-disrupting consumer and B2B brands, but has yet to be widely used in the cannabis retail space.
  • (Photo: Business Wire)
    As a customer-first brand, we have always been passionate about providing the best shopping experience imaginable.
  • Customers have historically been forced to put up with a subpar experience when shopping for cannabis online, adds Airfield CMO Chris Lane.
  • Based in San Jose, CA, Airfield combines boutique-style retail experiences with a world-class selection of cannabis flowers, concentrates, topicals, and edibles.

Pizza Hut Partners with Contentsquare for Experimentation and Improved Digital Customer Experience

Retrieved on: 
Tuesday, August 3, 2021
Technology, Marketing, Communications, Software, Restaurant, Bar, Food, Beverage, Internet, Retail, Data management, Marketing, Business, Services marketing, Brand management, Pizza Hut, Customer experience, Consumer behaviour

Contentsquare, the leader in digital experience analytics, has partnered with global restaurant chain Pizza Hut, to help the brand optimize customer experiences across its digital channels.

Key Points: 
  • Contentsquare, the leader in digital experience analytics, has partnered with global restaurant chain Pizza Hut, to help the brand optimize customer experiences across its digital channels.
  • The Digital Ventures team at Pizza Hut leveraged Contentsquares customer behavior insights to make meaningful discoveries as to how consumers interact with certain areas of their website.
  • Since adopting the platform, the team has identified several opportunities to drive experimentation, tailor personalization, and optimize customer journeys across the Pizza Hut site.
  • To learn more about how Contentsquare is helping Pizza Hut to optimize the customer experience, visit the full case study here .

MikMak Launches Global Retail Network Providing Unified View of Consumer Shopping Journey Across 1500+ Retailers

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Merchandising, Articles, Consumer behaviour, Online shopping, Brand, Retail, Retailing in India

MikMak's brand partners can now measure the end-to-end consumer journey across more priority retailers and access a more unified, global view of their consumers.

Key Points: 
  • MikMak's brand partners can now measure the end-to-end consumer journey across more priority retailers and access a more unified, global view of their consumers.
  • In response to this growth and to meet its brand partners' needs, MikMak launched its Global Retail Network, following earlier expansion into Canada and Europe in late 2020 .
  • The launch of the Global Retail Network also benefits consumers and retailers by offering additional checkout options through MikMak's multi-retailer eCommerce enablement capabilities.
  • MikMak's Global Retail Network is now available to brand partners through the MikMak platform and is accessible through social media, video, search, brand.com, and more.