Consumer behaviour

Boston University Questrom School of Business Dean Susan Fournier Receives Prestigious ACR Fellow Award

Retrieved on: 
Friday, November 4, 2022
University, Education, Online, Doctor of Philosophy, University of Minnesota Duluth, University, VP, Research, Student, ACR, Digital technology, Industry, Young, Brand, Conference, Advertising, Marketing, Business, Military, Boston University, Consumer behaviour, Collection, Polaroid Corporation, Allen Questrom, Fellows, VMLY&R, Health, Harvard Business School, MBA, Consumer, Technology, Society, Faculty, Association, Management, Dean, Questrom School of Business

The Association for Consumer Research (ACR) announces Susan Fournier , the Allen Questrom Professor and Dean of the Questrom School of Business at Boston University , as its latest ACR Fellow.

Key Points: 
  • The Association for Consumer Research (ACR) announces Susan Fournier , the Allen Questrom Professor and Dean of the Questrom School of Business at Boston University , as its latest ACR Fellow.
  • For a list of previous ACR Fellow Award winners, please visit the ACR website: https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
    The ACR Fellow Award is the among the highest honors in the marketing academy, said Rajiv Vaidyanathan, Executive Director of ACR and Professor of Marketing at the University of Minnesota Duluth.
  • Founded in 1913, the Boston University Questrom School of Business is a global top-tier academic research business school.
  • Led by Allen Questrom Professor and Dean, Susan Fournier , Questrom develops business leaders who create value for the world.

Level Home Launches Level Lock+, the Next Generation of the World’s Smallest, Most Advanced Smart Lock, Now Featuring Apple Home Keys

Retrieved on: 
Friday, October 21, 2022
Residential Building & Real Estate, Consumer Electronics, Technology, Construction & Property, Security, Retail, Software, Artificial Intelligence, Home Goods, Mobile, Wireless, Other Construction & Property, NFC, Apple, CR2, Red Dot, IPhone, IPhone XS, Split-level home, Privacy, Entrepreneurship, Power, Multimedia, Technology, Apple Wallet, San Francisco Bay Area, Solution, Software, Matt Black (photographer), XS, Apple Watch Series 3, Industry, Apple Watch, Greenbelt Homes, Inc., CEO, IOS, Safety, WatchOS, CTO, The Red Dot, Consumer behaviour, Mobile phone, Level

Level Home Inc., the company redefining the smart home, today announced Level Lock+, the next generation of its world-class line of smart lock products.

Key Points: 
  • Level Home Inc., the company redefining the smart home, today announced Level Lock+, the next generation of its world-class line of smart lock products.
  • Available only at Apple, Level Lock+ seamlessly integrates Apples home keys technology, allowing owners to securely lock and unlock their homes by simply tapping their iPhone or Apple Watch to their Level Lock+, once their home key has been added to Apple Wallet.
  • Apple home keys technology makes your iPhone or Apple Watch your key, says Ken Goto, Co-Founder and CTO of Level Home.
  • Level proudly offers Level Lock Touch Edition, the smallest, most advanced smart lock; Level Lock, a simple and elegant way to add convenience to your door; Level Bolt, the first invisible lock that transforms a standard deadbolt into a connected lock; and now, Level Lock+, the next generation of its leading line of smart locks, now with Apple home keys.

EveLab Insight Leverages AI Skin Analyzer to Participate in Publishing Evaluation Criteria for Human Skin Aging

Retrieved on: 
Tuesday, September 27, 2022
WHAT, Kaiser Family Foundation, Time, Safety, Blood pressure, Ageing, HOW, Skin, California Health Care Foundation, Glucose, Exocrine gland, Dermatology, Publishing, Consumer behaviour, Human, WHY, Solution, Nail, Response evaluation criteria in solid tumors, Research, GLOBE, EVE, Cosmetics

Recently, EveLab Insight participated in publishing Evaluation Criteria for Human Skin Aging.

Key Points: 
  • Recently, EveLab Insight participated in publishing Evaluation Criteria for Human Skin Aging.
  • The research used unprecedented quantitative skin analysis from EveLab Insight image processing technology to evaluate the degree of skin aging.
  • Evaluation Criteria for Human Skin Aging definitely lays the foundation of product efficacy and safety, and other skin aging-related research.
  • With the launch of Evaluation Criteria for Human Skin Aging, EveLab Insight is able to reshape and consolidate the trust bond between brands and consumers.

NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up from 44%

Retrieved on: 
Thursday, September 22, 2022
ROI, Twitter, NYSE, Advertising, DCO, LinkedIn, Habit, CPG, Growth, CMO, Industry, Intelligence, Technology, Consumer behaviour, Sound, Motion, VCR, Video game, Public relations, Innovid, CTV

NEW YORK, Sept. 22, 2022 /PRNewswire/ -- Innovid (NYSE: CTV), an independent advertising platform for delivery, personalization and measurement of converged TV, today announced findings from its first-ever deep dive consumer packaged goods (CPG) report, examining critical trends, challenges, and opportunities in the video advertising industry. The report reveals that, amongst CPG advertisers, connected television (CTV) devices account for over half of all video ad impressions (52%) – up from 44% previously – overtaking both mobile (37%) and desktop (11%).

Key Points: 
  • The report reveals that, amongst CPG advertisers, connected television (CTV) devices account for over half of all video ad impressions (52%) up from 44% previously overtaking both mobile (37%) and desktop (11%).
  • Key takeaways from the report for CPG marketers to consider include:
    Over half (53%) of all CPG CTV advertisers ran some kind of advanced creative video (i.e.
  • The report analyzed more than 103 billion CPG video advertising impressions served on Innovid's platform over a full year.
  • Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

Companies In The Children And Young Adult Books Market Are Introducing Audiobooks To Engage Reluctant Readers

Retrieved on: 
Wednesday, September 7, 2022
Tablet, Digital technology, Smartphone, Consumer behaviour, Reading, Publishing, Book, Pleasure, Internet, Adult, Growth, Adoption, Toy

LONDON, Sept. 7, 2022 /PRNewswire/ -- Children and young adult books companies are increasingly offering audiobooks for children and young adults to enjoy books and also engage reluctant readers. Through audiobooks, children can learn speech patterns, rhythms, voices, and expressions that can be difficult to learn from a physical book. It also gives a broader exposure to new words and syntax and allows children to multitask while listening to their favorite titles, giving them better convenience. With the recent adoption of smart home speakers and other connected devices, audiobooks are easily integrated into people's lifestyles. For instance, in 2022, according to a US-based printing products company titled Eye-Popping Book and Reading Statistics 2022, the number of audiobooks published climbed from roughly 6,000 to more than 71,000 per year between 2010 and 2020, a rise of 1083.33% in ten years.

Key Points: 
  • The Business Research Company's children and young adult books market research report expands on key drivers, trends, and growth opportunities in the market.
  • LONDON, Sept. 7, 2022 /PRNewswire/ --Children and young adult books companies are increasingly offering audiobooks for children and young adults to enjoy books and also engage reluctant readers.
  • Through audiobooks, children can learn speech patterns, rhythms, voices, and expressions that can be difficult to learn from a physical book.
  • The children and young adult books industry is facing major issues of reduced reading habits of children and young adults, limiting the growth of the market in the forecast period.

Companies In The Children And Young Adult Books Market Are Introducing Audiobooks To Engage Reluctant Readers

Retrieved on: 
Wednesday, September 7, 2022
Tablet, Digital technology, Smartphone, Consumer behaviour, Reading, Publishing, Book, Pleasure, Internet, Adult, Growth, Adoption, Toy

LONDON, Sept. 7, 2022 /PRNewswire/ -- Children and young adult books companies are increasingly offering audiobooks for children and young adults to enjoy books and also engage reluctant readers. Through audiobooks, children can learn speech patterns, rhythms, voices, and expressions that can be difficult to learn from a physical book. It also gives a broader exposure to new words and syntax and allows children to multitask while listening to their favorite titles, giving them better convenience. With the recent adoption of smart home speakers and other connected devices, audiobooks are easily integrated into people's lifestyles. For instance, in 2022, according to a US-based printing products company titled Eye-Popping Book and Reading Statistics 2022, the number of audiobooks published climbed from roughly 6,000 to more than 71,000 per year between 2010 and 2020, a rise of 1083.33% in ten years.

Key Points: 
  • The Business Research Company's children and young adult books market research report expands on key drivers, trends, and growth opportunities in the market.
  • LONDON, Sept. 7, 2022 /PRNewswire/ --Children and young adult books companies are increasingly offering audiobooks for children and young adults to enjoy books and also engage reluctant readers.
  • Through audiobooks, children can learn speech patterns, rhythms, voices, and expressions that can be difficult to learn from a physical book.
  • The children and young adult books industry is facing major issues of reduced reading habits of children and young adults, limiting the growth of the market in the forecast period.

The RealReal 2022 Luxury Resale Report Reveals Emotional and Environmental Adoption of Resale

Retrieved on: 
Wednesday, August 24, 2022
Machine learning, Yoy, Gen, SAN, Consumer behaviour, Time, Investment, Awareness, Acceleration, GLOBE, Â, Millennials, Generation Z, The RealReal, Boomer, Annual report, Growth, Dior, AI, Online shopping, Fur clothing, TRR, Generation X

SAN FRANCISCO, Aug. 24, 2022 (GLOBE NEWSWIRE) -- The RealReal (Nasdaq: REAL) the worlds largest online marketplace for authenticated, resale luxury goods today released its 2022 Luxury Resale Report .

Key Points: 
  • SAN FRANCISCO, Aug. 24, 2022 (GLOBE NEWSWIRE) -- The RealReal (Nasdaq: REAL) the worlds largest online marketplace for authenticated, resale luxury goods today released its 2022 Luxury Resale Report .
  • This year, The RealReal not only charts the shifts in customer behavior and spending habits, but reveals the emotional and environmental impact of resale, especially during the current economic uncertainty.
  • Between primary market supply constraints, inflation woes, and the acceleration of the climate crisis, shoppers and consignors alike are seeing the economic, environmental, and emotional value of resale.
  • The RealReal is the worlds largest online marketplace for authenticated, resale luxury goods, with more than 28 million members.

AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author

Retrieved on: 
Thursday, August 18, 2022
Journal, University, Marketing, Science, New York University Stern School of Business, Indian psychology, Technology, Behavior, Business, Journal of Consumer Psychology, New York University Abu Dhabi, The New York Times, Economics, Journal of Experimental Social Psychology, Princeton University Department of Psychology, Consumer behaviour, Consumer, Advertising, Time, Princeton University, Society of Experimental Social Psychology, AMS, Public relations, Psychology

WALTHAM, Mass., Aug. 18, 2022 /PRNewswire-PRWeb/ -- Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and decision-making, and a New York Times bestselling author. AMS will support Dr. Alter in complex litigation involving survey evidence and expert witness testimony for matters of deceptive advertising, class actions, and more.

Key Points: 
  • Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and decision-making, and a New York Times bestselling author.
  • AMS will support Dr. Alter in complex litigation involving survey evidence and expert witness testimony for matters of deceptive advertising, class actions, and more.
  • WALTHAM, Mass., Aug. 18, 2022 /PRNewswire-PRWeb/ -- Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter , an authority on consumer behavior and decision-making, and a New York Times bestselling author.
  • AMS will support Dr. Alter in complex litigation involving survey evidence and expert witness testimony for matters of deceptive advertising, class actions, and more.

United States Beverage Market Outlook Report 2022: Inflation, Supply Chains, & Trends in Beverage Consumption - ResearchAndMarkets.com

Retrieved on: 
Thursday, July 28, 2022
Food, Beverage, Retail, Drink, Coffee, Behavior, Food, Vaccination, Supermarket, Population growth, Table, Marketing, Industry, Consumer behaviour, Tea, COVID-19, Bottled water

The "U.S. Beverage Market Outlook 2022: Inflation, Supply Chains, & Trends in Beverage Consumption" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "U.S. Beverage Market Outlook 2022: Inflation, Supply Chains, & Trends in Beverage Consumption" report has been added to ResearchAndMarkets.com's offering.
  • U.S. Beverage Market Outlook 2022 focuses on the market for selected packaged beverage products sold to consumers in the United States through retail channels.
  • Combining the publisher's extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2022 is the go-to source for a complete understanding of the U.S. packaged beverage market.
  • This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.

Durham Based Keen Decision Systems Announces 11 Million Dollars in Series B Funding

Retrieved on: 
Thursday, July 21, 2022
Other Consumer, Women, Retail, Parenting, Men, Other Technology, Children, Software, Online Retail, Consumer, Professional Services, Data Management, Technology, Data Analytics, Marketing, Advertising, Communications, Supermarket, Specialty, CEO, Investment, LinkedIn, Consumer behaviour, Software, Marketing, Industry, COVID-19, Company, Efficiency, Entrepreneurship, Growth, Partner, BPV, Awareness, Retail, Other Consumer, Women, Retail, Parenting, Men, Other Technology, Children, Software, Online Retail, Consumer, Professional Services, Data Management, Technology, Data Analytics, Marketing, Advertising, Communications, Supermarket, Specialty

Keen Decision Systems (Keen) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (BPV) to accelerate the industrys first and only decision optimization engine rooted in predictive analytics.

Key Points: 
  • Keen Decision Systems (Keen) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (BPV) to accelerate the industrys first and only decision optimization engine rooted in predictive analytics.
  • Consumer behavior continues to evolve with increased media fragmentation and more tools for marketers to manage.
  • Keen Decision Systems is a Durham, NC-based, software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions about the most effective marketing investments, by channel, investment level and timing.
  • Ballast Point Ventures has raised over $550 million across four Funds and seeks to make initial equity investments ranging in size from $5 million to $15 million.