Hallmark Media Renews Agreement with Nielsen as Hallmark Channel Becomes the Top Entertainment Cable Network for 2023 and 4Q 2023
NEW YORK, Feb. 8, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three of their networks (Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama). The company will continue to utilize Nielsen's streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.
- The company will continue to utilize Nielsen's streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.
- The announcement comes as Hallmark Channel completed the full 2023 year as the #1 most-watched entertainment cable network among key demographics (#1 most-watched network of the year in Total Day and Weekend Total Day among Households; Total Viewers; Women 25-54; Women and Persons 18+ and 55+).
- Nielsen is at the forefront of providing the most comprehensive view of consumer behavior across both linear and streaming today."
- Entertainment Cable Network Ranks exclude News and Sports; "Original" Program ranks Exclude Repeats; Networks that share feed are weight averaged to daypart based on duration.