Cyber Monday

Monetate Helps Drive $4.8 Billion in Overall Sales During Cyber Week; Predict Higher YoY Spend in December

Retrieved on: 
Tuesday, December 5, 2023

During Cyber Week 2023, Monetate’s client base, tracking over 800M customer sessions, reached $4.8B in total sales, a 10.1% YoY growth.

Key Points: 
  • During Cyber Week 2023, Monetate’s client base, tracking over 800M customer sessions, reached $4.8B in total sales, a 10.1% YoY growth.
  • Cyber Monday delivered the biggest YoY growth of the five-day event, clocking in a 12.7% increase compared to 2022.
  • As the numbers are tracking now, Monetate is predicting that YoY spend will also be higher in December as we finish out the year.
  • “The peak period, particularly Cyber Week, is like the Super Bowl to our clients,” explained Monetate CEO Brian Wilson.

Newegg Announces Dealcember Sale, Holiday Gift Guide and Deals Throughout December

Retrieved on: 
Tuesday, December 5, 2023

In addition, Newegg has released an online holiday gift guide to help customers find the perfect tech gifts for friends, family and loved ones this holiday season.

Key Points: 
  • In addition, Newegg has released an online holiday gift guide to help customers find the perfect tech gifts for friends, family and loved ones this holiday season.
  • Gift list categories include gifts for gamers, gifts for the home, gifts for foodies, gifts for the outdoors, top tech gifts, gift cards and toys.
  • Newegg’s Extended Holiday Returns policy makes it easy to return eligible products through Jan. 31, 2024, for a refund or replacement.
  • “Newegg is known by its loyal customers as the best destination to buy technology products all year long, and especially during the holiday season,” said Kevin Lin, Senior Director of Product Management for Newegg.

Naples Soap Company Reports Record Sales and Dramatic Increases Throughout the Thanksgiving Holiday Sales Weekend Shattering National Averages

Retrieved on: 
Tuesday, December 5, 2023

Specifically, Black Friday in store sales set an all time one day sales record increasing 63% over last year.

Key Points: 
  • Specifically, Black Friday in store sales set an all time one day sales record increasing 63% over last year.
  • The remainder of the increase is due to same store sales also rising 14% over last year.
  • Naples Soap significantly outperformed the national average for Black Friday sales across all retailers, which only increased 7.5% over last year according to Adobe Analytics as reported by CNBC.
  • Founded in 2009 by Deanna Wallin , Naples Soap Company is a supplier of more than 400 bath, body and personal care products.

Consumers Shop More on Black Friday But Businesses Earn More on Cyber Monday, Bloomreach Peak Holiday Shopping Results Find

Retrieved on: 
Tuesday, December 5, 2023

We’re pleased to have been there to support our customers through another incredible peak shopping season, with 100% uptime and no disruptions to service.

Key Points: 
  • We’re pleased to have been there to support our customers through another incredible peak shopping season, with 100% uptime and no disruptions to service.
  • We look forward to seeing how they’ll top these results next year.”
    Cyber Week 2023 Results and Trends:
    Shopping starts earlier.
  • Bloomreach customers saw a 7% increase YoY in site traffic on Thanksgiving day, proving that consumers did not need to wait for Black Friday to start their shopping.
  • To learn more about consumer trends and e-commerce performance throughout the year, join Bloomreach for its quarterly Commerce Pulse events.

Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff

Retrieved on: 
Wednesday, November 29, 2023

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday.
  • View the full release here: https://www.businesswire.com/news/home/20231129784487/en/
    Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff - From Black Friday through Cyber Monday, Zeta reports 100% uptime as more enterprise brands rely on the AI-powered platform to increase consumer engagement, conversions, and business growth.
  • (Photo: Business Wire)
    Proceeding the holiday weekend, Zeta’s intelligence predicted that this year’s holiday season – Black Friday through Cyber Monday in particular – would be poised for higher amounts of consumer spending, as reported in the 2023 Zeta Holiday Shopping Trends Report .
  • As we reflect on this record-breaking activity for the Zeta Marketing Platform, this shows that Zeta is the right choice for organizations who want the highest return on investment and to stay ahead of their competitors.”
    View source version on businesswire.com: https://www.businesswire.com/news/home/20231129784487/en/

MEDIA ALERT: ICSC’s 2023 Post-Thanksgiving Weekend Survey Shows Resilient Consumer Spending As 195 Million Americans Shopped Over the Weekend

Retrieved on: 
Wednesday, November 29, 2023

Our Post-Thanksgiving Weekend Survey revealed that consumers turned out to shop both in-store and online.

Key Points: 
  • Our Post-Thanksgiving Weekend Survey revealed that consumers turned out to shop both in-store and online.
  • Two-thirds of consumers say they still have a significant amount of holiday shopping to do, despite shopping over Thanksgiving weekend.
  • About 66% of Thanksgiving weekend shoppers – or 118.8 million people – spent money at a brick-and-mortar store, consistent with 2022 and up 5 percentage points from 2021.
  • Dollar/variety stores (29%), apparel, footwear, and accessory retailers (26%), electronics stores (25%), and health and beauty (24%) saw a rise in popularity.

BigCommerce Customers Start Critical Holiday Shopping Season Strong with 10% Increase in Cyber Week Sales

Retrieved on: 
Tuesday, November 28, 2023

They spent more as well as reflected by a 3% increase in average order value (AOV), compared to Cyber Week 2022.

Key Points: 
  • They spent more as well as reflected by a 3% increase in average order value (AOV), compared to Cyber Week 2022.
  • “Cyber Week closed with a 12% spike in year-over-year sales on Cyber Monday, signaling consumers’ urgency to capitalize on deep discounts before they were gone,” said Brent Bellm, CEO at BigCommerce.
  • “Even with the holiday shopping season and retailer promotions starting earlier, these five days remain critical to retailers’ success.
  • Additional 2023 Cyber Week highlights include:
    Mobile orders accounted for 38% of all Cyber Week orders, a slight increase from last year.

Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come

Retrieved on: 
Tuesday, November 28, 2023

In addition, Amazon Gift Cards make a popular gift for any style, size, and budget, with no fees or expiration dates.

Key Points: 
  • In addition, Amazon Gift Cards make a popular gift for any style, size, and budget, with no fees or expiration dates.
  • Other best-selling items on Amazon during the Black Friday and Cyber Monday holiday shopping event were Hero Cosmetics Mighty Patch Original, Ring Video Doorbell, and BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner.
  • Customers bought millions of Amazon devices, including Fire TV, Echo, and Ring, which were best sellers.
  • For the first time, Prime members purchased great deals directly from Buy with Prime merchants during the Black Friday and Cyber Monday holiday shopping event.

Square and Afterpay Sellers Hit Record-Breaking Black Friday and Cyber Monday With 70M Transactions

Retrieved on: 
Tuesday, November 28, 2023

Over the Black Friday and Cyber Monday weekend, millions of Square and Afterpay sellers across the world set a new record with 70M transactions, up 14% from last year.

Key Points: 
  • Over the Black Friday and Cyber Monday weekend, millions of Square and Afterpay sellers across the world set a new record with 70M transactions, up 14% from last year.
  • All year-over-year data compares the Black Friday through Cyber Monday weekend of 2022 to 2023, and can also be viewed here .
  • Square found 108% more beauty and wellness sellers leaned into the shopping weekend by sending Black Friday and/or Cyber Monday discounts.
  • Buy Now, Pay Later (BNPL) transactions through Afterpay increased 19%, and Square sellers saw their Afterpay transactions grow 47%.

Klaviyo Releases 2023 Black Friday Cyber Monday Data

Retrieved on: 
Wednesday, November 29, 2023

“It’s no longer just about the five days of Black Friday Cyber Monday.

Key Points: 
  • “It’s no longer just about the five days of Black Friday Cyber Monday.
  • It’s about making every customer interaction count and building relationships throughout the season,” said Andrew Bialecki, co-founder and CEO of Klaviyo.
  • The Power of Personalization and AI: During BFCM, 616 million messages sent by Klaviyo customers included AI-personalized product recommendations.
  • Despite Black Friday Cyber Monday coming to a close, Klaviyo remains committed to empowering businesses to thrive throughout the entire year.