Shoppers embrace tickets and travel as holiday shipping deadlines approach
"Online shoppers are especially cognizant of holidays shipping deadlines, which are approaching fast and will impact whether delivery by Christmas Day is possible this year," said David Sykes, Head of US at Klarna.
- "Online shoppers are especially cognizant of holidays shipping deadlines, which are approaching fast and will impact whether delivery by Christmas Day is possible this year," said David Sykes, Head of US at Klarna.
- "Klarna's Cyber Week data shows that more shoppers are embracing intangible products like event tickets, trips and vacations as gifts, since they can be bought in advance and shared easily online.
- We expect growth in this category to continue during the holidays, as shoppers make plans for the new year."
- The intangible items category, which includes event tickets and travel services, saw a 4% increase in share of wallet among all generations during Cyber Week compared to Black Friday week (week ending November 29).