Comscore Awarded New US Patent for Household Device Identification
RESTON, Va., Sept. 16, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Device Identification System and Methods."
- RESTON, Va., Sept. 16, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Device Identification System and Methods."
- This patent, which was accepted by the USPTO on the very first round, covers Comscore's method of using household router meters to anonymously identify individuals within a household.
- The invention will enable Comscore to draw even more precise, granular insights into consumer behavior for its best-in-class digital and cross-platform measurement.
- Comscore's continued commitment to research and innovation is reflected by the numerous U.S. patents it has been granted over the last five years, including a recent patent for device co-location identification.