Football

• Toyota joined in the action as an inaugural and official automotive partner of the competition.
• Additionally, Toyota extended its ongoing partnership with Boys & Girls Clubs of America, presenting a donation of $80,000 during halftime of the final game.
• "We were delighted to continue our partnership with Concacaf during the inaugural W Gold Cup as we continue engaging in programs that bring soccer to life for communities throughout the U.S.
• Attendees got to see and take photos with the official W Gold Cup trophy displayed during the Fan Zone festivities.

• WOODBURY, Minn., March 11, 2024 /PRNewswire/ -- ETS Performance , a leading provider of innovative youth sports performance training programs, announced today its ranking on the 2024 Midwest Inc.
• The brand placed at #88 on the prestigious list, which honors the fastest-growing privately held companies by region over a two-year period.
• Regional List and all credit goes to the entire ETS Performance team for their hard work and dedication to building our brand," said Jed Schmidt, Partner & CEO of ETS Performance.
• ETS Performance takes pride in offering unique and comprehensive training programs tailored to the needs of young athletes to excel in their respective sports.

• Last year a Melbourne Demons player, Joel Smith, and two Sydney Swans AFLW players were caught with cocaine.
• So how is cocaine considered performance enhancing, and why does it matter when they took it?

What is cocaine and is it performance enhancing?

• Once consumed, cocaine increases the level of a chemical in the brain called dopamine – a messenger molecular that is associated with pleasure and reward.
• A surge in dopamine is responsible for feelings of euphoria, heightened energy, and alertness, which makes cocaine highly sought-after for recreational purposes.
• When used during sport, cocaine is considered to have performance enhancing effects and is prohibited under the World Anti-Doping Code and listed under the Substances of Abuse Category.

Recreational (out of competition) vs performancing-enhancing (in-competition) use

• As a result, instead of a ban from competing, the court gave them 12-month conditional release orders, with no convictions recorded.
• Under the AFL’s anti-doping code, a finding of using cocaine for performance enhancement could come with a four-year ban.
• If he was found to have used it for only recreational purposes, not on game day, the ban would instead just be one or three months.

Can urine testing determine when someone took cocaine?

• Intact cocaine can remain detectable in urine for periods up to 15 days, and BZE can be detectable up to 25 days.
• To determine the date of cocaine use, the concentration of intact drug in the athlete’s urine, and possibly the BZE concentration, need to be considered.
• But there are fundamental flaws in making these comparisons to determine when an athlete took cocaine.

Why is cocaine still considered performance-enhancing?

While it’s unlikely an athlete can genuinely get an athletic edge on their rivals by taking cocaine, it is still on Sports Integrity Australia’s Prohibited List because “all prohibited substances are added to the Prohibited List because they meet two of the three following criteria”:
Athletes really are risking a lot for minimal (if any) athletic reward when they take cocaine – not just the health risks, but the possibility of getting caught with a substance that is extremely unlikely to improve their on-field performances.
Nial Wheate has previously appeared as an expert witness for an athlete accused by Sport Integrity Australia of in-competition cocaine use. Shoohb Alassadi does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
• “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt.
• For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig.
• For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.