Economy of Michigan

Global Print Advertising Distribution Market Report 2021: COVID-19 Impact and Recovery to 2030 - ResearchAndMarkets.com

Retrieved on: 
Thursday, July 15, 2021
Advertising, Communications, Gütersloh, Companies, Marketing, Mass media, Societates Europaeae, Communication design, Economy of Michigan, Livonia, Michigan, Valassis, Bertelsmann, Advertising, Transcontinental

The "Print Advertising Distribution Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Print Advertising Distribution Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
  • Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R.
  • The print advertising distribution market covered in this report is segmented by type into newspapers; magazines; posters and banners; others.
  • The revenue of the print advertising distribution market is expected to decline due to mass business closures that are limiting the growth of the market.

Catalina Welcomes Sean Murphy as Chief Data & Analytics Officer

Retrieved on: 
Thursday, July 15, 2021
Articles, Business intelligence, Business, Economy, Economy of Michigan, Livonia, Michigan, Valassis, Business analytics, Analytics

ST. PETERSBURG, Fla., July 15, 2021 /PRNewswire/ --Leading shopper intelligence and omni-channel media provider Catalina has appointed accomplished industry veteran Sean Murphy to the role of EVP, Chief Data & Analytics Officer.

Key Points: 
  • ST. PETERSBURG, Fla., July 15, 2021 /PRNewswire/ --Leading shopper intelligence and omni-channel media provider Catalina has appointed accomplished industry veteran Sean Murphy to the role of EVP, Chief Data & Analytics Officer.
  • As a member of the company's Executive Leadership team, Murphy will report to President and CEO Wayne Powers.
  • With experience spanning the technology, media and marketing sectors, Murphy most recently held a series of senior roles, includingSVP of Analytics, atVericast, the marketing solutions company that owns Valassis and Harland Clarke.
  • While at Vericast, Murphy led the Data Science, Marketing Science and Business Analytics teams, launching a new Insight Consulting Team to expand the company's sales and service strategy.

Vericast Announces High-Impact Enhancements for CTV

Retrieved on: 
Wednesday, July 14, 2021
Technology, Social media, Entertainment, Consumer, Other Communications, Other Technology, Telecommunications, Marketing, Software, Advertising, Other Consumer, Communications, TV and Radio, Data management, Economy of Michigan, Livonia, Michigan, Valassis, Domain driven data mining, LinkedIn, Companies, Human resource management, Michigan

Vericast , a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business.

Key Points: 
  • Vericast , a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business.
  • This powerful approach is what enables Vericast to tap into billions of behavior and location signals to identify high-intent consumers across 120 million households for its Valassis CTV solution.
  • This industry-first approach to creating digital households also allows CTV campaigns to drive real business results.
  • Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Vericast Shares Current Insights Illuminating Consumer Optimism, Anxiety, Resilience

Retrieved on: 
Tuesday, June 8, 2021
Marketing, Advertising, Supermarket, Communications, Specialty, Teens, Fashion, Parenting, Home Goods, Small business, Retail, Restaurant, Bar, Other Consumer, Women, Professional services, Seniors, MEN, Family, Consumer, Online Retail, Discount, Variety, Department Stores, Other Retail, Public relations, Investor relations, Economy of Michigan, Livonia, Michigan, Valassis, LinkedIn, Human resource management, Companies, Industrial and organizational psychology

Vericast , a leading marketing solutions company that delivers actionable insights and operational expertise at scale, shares new insights for marketers from its Valassis line of business that provide a noteworthy glimpse into consumers cautious optimism about the year ahead.

Key Points: 
  • Vericast , a leading marketing solutions company that delivers actionable insights and operational expertise at scale, shares new insights for marketers from its Valassis line of business that provide a noteworthy glimpse into consumers cautious optimism about the year ahead.
  • Of course, there is nuance to this generally positive outlook, with consumers divided along generational lines.
  • Consumers want to be optimistic, but at the same time, theres reticence, said Sarah OGrady, Vice President of Brand Marketing at Vericast.
  • Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set

Retrieved on: 
Tuesday, March 16, 2021
Social media, Search engine marketing, Blogging, Other Communications, Mobile Entertainment, Technology, Advertising, General Entertainment, Communications, Other Consumer, Other Entertainment, TV and Radio, Other Technology, Entertainment, Consumer, Mobile, Wireless, Marketing, Economy of Michigan, Livonia, Michigan, Valassis, CTV Television Network, Michigan, Advertising, Online advertising, Market segmentation

Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands.

Key Points: 
  • Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands.
  • In the past year, more than one-third of consumers have made a purchase based on a CTV ad.
  • We can help brands connect personalized, memorable ads to the right consumer using intelligence from Illumis, our proprietary, owned marketing platform.
  • Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Retrieved on: 
Thursday, February 11, 2021
Marketing, Retail, Communications, Other Retail, Articles, Concurrent computing, Business process, Economy of Michigan, Livonia, Michigan, Valassis, Consumer behaviour, Domain driven data mining, Insight, Marketing, Streaming media, Consumer

Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021.

Key Points: 
  • Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021.
  • Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.
  • The extreme events of the past year led to dramatic shifts in consumer behavior, said Carrie Parker, SVP of Marketing at Vericast.
  • Additional findings from the survey include:
    More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.

Industry Awards Recognize Power of Solutions and Technology

Retrieved on: 
Tuesday, January 26, 2021
Marketing, Advertising, Communications, Search engine marketing, Other Communications, Economy of Michigan, Livonia, Michigan, Valassis, LinkedIn, Domain driven data mining, Companies, Economy of the United States, Michigan

Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Key Points: 
  • Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.
  • Illumis , by Valassis, has been named a technology winner in the product category of the 2021 BIG Innovation Awards , presented by the Business Intelligence Group.
  • This annual business awards program recognizes organizations, products and people around the world that are bringing new ideas to life.
  • Follow Vericast on LinkedIn and Twitter to learn how its solutions influence purchasing and transaction behavior for the 70,000 businesses it serves directly.

Cloud4Wi Named Top 5 Marketing Vendor in the OnCon Icon Awards

Retrieved on: 
Tuesday, January 26, 2021
Economy of Michigan, Livonia, Michigan, Valassis, Michigan

NEW YORK, Jan. 26, 2021 /PRNewswire-PRWeb/ -- Cloud4Wi , the industry's leader in location-based customer insights technology, announced that it was named a Top 5 Marketing Vendor in the OnCon Icon Awards.

Key Points: 
  • NEW YORK, Jan. 26, 2021 /PRNewswire-PRWeb/ -- Cloud4Wi , the industry's leader in location-based customer insights technology, announced that it was named a Top 5 Marketing Vendor in the OnCon Icon Awards.
  • Presented by OnConferences, an organization that provides insights and education on marketing, HR, and legal, the OnCon Icon Awards honor the top marketers and marketing vendors in the entire world.
  • Cloud4Wi is delighted to be a winner alongside other amazing marketing companies, including Cheetah Digital, Tealium, Valassis and WalkMe.
  • The full list of this year's winners can be found on the OnCon Icon Awards website .

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Retrieved on: 
Tuesday, October 6, 2020
Marketing, Advertising, Communications, Social media, Search engine marketing, Economy of Michigan, Livonia, Michigan, Valassis, Influencer marketing, Michigan

We are also setting new industry benchmarks for influencer media due to our approach and optimization practices.

Key Points: 
  • We are also setting new industry benchmarks for influencer media due to our approach and optimization practices.
  • Using the power of Illumis , Valassis Influencer Marketing goes beyond organic reach to engage consumers through programmatic paid social ads.
  • Successfully scaling its solution beyond social media in multichannel campaigns, Valassis identifies the channels a brands target audience prefers and adapts the influencer content.
  • Hampton Farms, the leading roaster of in-shell peanuts in the United States, realized a seven-fold return on ad spend with the Valassis influencer marketing solution.

Valassis Survey Analyzes the Growing Power of Influencer Marketing Today

Retrieved on: 
Thursday, September 24, 2020
Marketing, Communications, Social media, Search engine marketing, Other Communications, Economy of Michigan, Livonia, Michigan, Valassis, Influencer marketing, Clipper Magazine, Public sphere, Policy, Internet celebrity, Articles

Valassis , a Vericast business and the leader in marketing technology and consumer engagement, today released new proprietary consumer research, examining the increasing power of influencer marketing in todays climate.

Key Points: 
  • Valassis , a Vericast business and the leader in marketing technology and consumer engagement, today released new proprietary consumer research, examining the increasing power of influencer marketing in todays climate.
  • Influencers humanize brands, providing a unique opportunity to make a genuine connection with consumers, said Sinead Norenius-Raniere, vice president, influencer marketing and paid social, Valassis.
  • Valassis surveyed 1,000 consumers to understand their engagement with influencers and the impact of influencer marketing.
  • NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand.