Gap Champions Originality In New Spring Campaign Starring GRAMMY® Award-winning Artist Tyla
NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Gap, the iconic American fashion brand, is proud to debut its Spring 2024 campaign featuring linen as a canvas for original style. The campaign serves as a celebration of self-expression and individuality through fashion, music and dance.
- Starring GRAMMY® Award-winning artist Tyla, the campaign embraces Gap's roots as a pop culture brand working with artistic originals across fashion and music.
- Tyla, the 22-year-old sensation born and raised in South Africa, is making waves with her recent Billboard Hot 100 hit "Water."
- "It's an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them," said Tyla.
- Gap's Spring 2024 campaign launches across digital media, out-of-home, video, social and Gap brand channels today, February 27.