Kitchen Intimidation No More - New Report Reveals More Than Half of Americans Credit Social Media for Their Kitchen Confidence
BOSTON, March 1, 2023 /PRNewswire/ -- A new report from ButcherBox, the leading direct-to-consumer meat and seafood brand, found that social media has positively affected consumers' culinary exploration over the last few years, as more than half of Americans (56 percent) reported increased confidence in the kitchen thanks to these platforms. Of the 88 percent of people that use social media for food inspiration, more than half (52 percent) of those respondents depend on it weekly as they plan their meals.
- Of the 88 percent of people that use social media for food inspiration, more than half (52 percent) of those respondents depend on it weekly as they plan their meals.
- Expanding social media's influence beyond recipes, this new report also found that consumers have leaned into these social resources as their comprehensive food education source.
- According to the report nearly three-quarters of respondents (72 percent) claim using social media for tips outside of cooking and recipes, for things like cooking techniques, skills, and kitchen hacks.
- Nearly 40 percent of Gen X respondents and 20 percent of Baby Boomers report using TikTok for food recipe inspiration.