Nielsen's The Gauge Finds Streaming Captures Nearly 32% of Total TV Viewing in May, a Third Consecutive Record-Breaking Month For the Digital Format
NEW YORK, June 16, 2022 /PRNewswire/ -- In May, streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN). This follows the two most recent record-breaking months for streaming usage, April and March 2022, when streaming captured 30.4% and 29.7% of total TV viewing, respectively, and marks the largest month-to-month increase in share for streaming with a gain of 1.5 share points versus April.
- With the release of these programs, Disney+ captured 2.5% of total TV viewing on May 27, and Netflix claimed 9.0% on May 28.
- Broadcast and cable viewing both declined in May, as viewing volume fell 3.5% for each category versus April.
- The drama genre led with the largest share of broadcast viewership for the month, with procedural crime dramas representing about one-third of broadcast viewing.
- While cable news viewing in May was down 4.2% from April, it represented the largest portion of cable's share at 17%.