Nielsen: TV Viewing Surged in November, Powered by Sports and Streaming Content, according to The Gauge
NEW YORK, Dec. 15, 2022 /PRNewswire/ -- Nielsen's latest report from The Gauge, the media measurement company's monthly snapshot of total TV and streaming usage in the U.S., revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January. The Gauge reported five days in November with over 100 billion minutes of TV viewing, including Thanksgiving Day (November 24) when audiences spent nearly 106 billion minutes in front of television screens. Thanksgiving ranked as the No. 2 most-watched day of TV so far in 2022, second to Sunday, January 16 which racked up over 107 billion minutes that were largely driven by three NFL Wild Card games.
- Overall TV usage climbed 7.8% from October, and viewing volume was up for all categories across The Gauge on a monthly basis.
- From a streaming platform perspective, Netflix, HBO Max and YouTube all achieved double-digit viewing increases in November, up 13.1%, 12.2% and 11.8%, respectively versus October.
- YouTube TV accounted for 15.4% of YouTube viewing (1.4 share points), and Hulu Live made up 12.0% of Hulu viewing (0.5 share points).
- Broadcast news viewing was also up 14.6% compared with October, and viewing to the drama genre declined by over 12%.