News Consumption in April Boosts Cable's Share of TV, according to Nielsen's Latest Report of The Gauge™
This gain for cable also represents the first back-to-back share increase for the category since the inception of The Gauge in May 2021.
- This gain for cable also represents the first back-to-back share increase for the category since the inception of The Gauge in May 2021.
- Year-over-year, time spent watching cable content was down 12.0% in April 2023, and the category has lost 5.3 share points.
- At 23.1% share of total TV, broadcast viewing was down 2.7% in April and the category lost 0.2 share points on the month.
- Offsetting April's dip in streaming consumption were the FAST (free ad-supported TV) offerings of Tubi TV and Pluto TV.