New GS1 Digital Link Guideline Helps Retail Industry Provide Unlimited, Instantly Updated Product Data to Consumers With a Single Barcode Scan
With a single scan of a two-dimensional (2D) barcode (e.g., QR code or Data Matrix) that's encoded with GS1 Digital Link, consumers can gain access to unlimited and instantly updated, brand-authorized content online, including product data, promotions, ingredients, recipes and more.
- With a single scan of a two-dimensional (2D) barcode (e.g., QR code or Data Matrix) that's encoded with GS1 Digital Link, consumers can gain access to unlimited and instantly updated, brand-authorized content online, including product data, promotions, ingredients, recipes and more.
- GS1 Digital Link leverages Global Trade Item Numbers (GTINs) for product identification, which have been encoded into U.P.C.
- Embedding the GTIN in a 2D data carrier using GS1 Digital Link connects the physical product to the web.
- The GS1 US implementation guideline outlines how to use the GS1 Digital Link standard and incorporate it into existing business processes.