GS1 US Celebrates 50 Years of Digital Commerce and Facilitates Collaboration Toward Next-Generation Barcodes to Engage Consumers
However, as consumers demand more and better product information, industry is collaborating to bring barcodes to the next level.
- However, as consumers demand more and better product information, industry is collaborating to bring barcodes to the next level.
- GS1 US has also published a guideline to help the retail industry implement GS1 Digital Link , a standard that allows brands to web-enable barcodes and provide consumers with rich product information.
- GS1 Digital Link embeds the GTIN in a 2D data carrier and connects the physical product to the web.
- This type of collaboration and partnership can advance emerging technologies in ways that will benefit both businesses and consumers all over the world."