Entropik Introduces Ground-breaking Eye Tracking Technology
ATLANTA, Nov. 9, 2021 /PRNewswire/ -- Entropik Tech, the world leader in Emotion AI, today announced the launch of the first multi-platform eye tracking technology that works on both web and mobile devices. Using tracking through web and mobile cameras, the innovative eye tracking technology is accurate, agile, and easy-to-use. Using AI and ML technologies (solving for regular issues like lighting and camera quality), Entropik's eye tracking technology maintains an accuracy rate of over 96%. Moreover, it is built for enterprise-scale integration that enables brands to conduct multiple tests and leverage online respondents across 120 countries.
- Using tracking through web and mobile cameras, the innovative eye tracking technology is accurate, agile, and easy-to-use.
- Using AI and ML technologies (solving for regular issues like lighting and camera quality), Entropik's eye tracking technology maintains an accuracy rate of over 96%.
- Entropik's eye tracking technology will also be available for external integration through web and mobile Software Development Kits (SDKs), enabling developers and companies to measure eye gaze data at an unprecedented scale.
- While maintaining a high accuracy rate, Entropik's software-based eye tracking technology is more affordable and less labor intensive than hardware-driven eye tracking technology.