Honda Finishes 2018 as the Retail #1 Passenger Car Brand for the First Time
TORRANCE, Calif., Jan. 31, 2019 /PRNewswire/ --With retail passenger car sales totaling 667,762 units in 2018, Honda was the retail best-selling passenger car brand in America in 2018 a first in the brand's 49-year history according to just-released retail sales data from Urban Science.
- TORRANCE, Calif., Jan. 31, 2019 /PRNewswire/ --With retail passenger car sales totaling 667,762 units in 2018, Honda was the retail best-selling passenger car brand in America in 2018 a first in the brand's 49-year history according to just-released retail sales data from Urban Science.
- Leading the charge was the Honda Civic, which continues to dominate as the retail #1 car in America for the third straight year.
- "The Honda Civic and Accord play an outsized role in attracting first-time buyers, young buyers and a growing population of multicultural consumers to Honda."
- Honda's full-year passenger car sales results were boosted by all-time record retail sales of electrified Honda models, led by the Accord Hybrid, Insight compact hybrid sedan and Clarity Plug-In Hybrid.