MONOGRAM CAPITAL PARTNERS ACQUIRES MAJORITY STAKE IN TRU FRAGRANCE & BEAUTY
NEW YORK and WILLOWBROOK, Ill., April 2, 2024 /PRNewswire/ -- Monogram Capital Partners, a Los Angeles-based private equity firm that invests in consumer brands and services companies, has acquired a majority stake in Tru Fragrance & Beauty, the global beauty brand builder whose portfolio includes owned, licensed, and exclusive fragrance and beauty brands sold to national beauty and apparel retailers and direct to consumers.
- NEW YORK and WILLOWBROOK, Ill., April 2, 2024 /PRNewswire/ -- Monogram Capital Partners, a Los Angeles-based private equity firm that invests in consumer brands and services companies, has acquired a majority stake in Tru Fragrance & Beauty, the global beauty brand builder whose portfolio includes owned, licensed, and exclusive fragrance and beauty brands sold to national beauty and apparel retailers and direct to consumers.
- Tru represents Monogram's seventh investment in the beauty space in the past five years.
- Oliver Nordlinger, Monogram Co-Founder & Partner, added, "We're incredibly excited to partner with Monte, Eric, and the rest of the Tru team to build on their impressive momentum.
- Willkie Farr & Gallagher LLP and Kilpatrick Townsend & Stockton LLP served as legal advisors to Monogram and Tru, respectively.