Brand

Tupperware Brands Announces CFO Transition

Retrieved on: 
Wednesday, October 10, 2018
Marketing, Economy, Direct marketing, Tupperware Brands, Market economics), Tupperware, Brand

Tupperware has initiated a search to identify the Company's next CFO and will consider both internal and external candidates with the assistance of Spencer Stuart, a leading executive search firm.

Key Points: 
  • Tupperware has initiated a search to identify the Company's next CFO and will consider both internal and external candidates with the assistance of Spencer Stuart, a leading executive search firm.
  • On behalf of everyone at Tupperware Brands, I thank Mike for his decades of service and I look forward to continuing to work closely with him during the transition."
  • Tupperware Brands Corporation, through an independent sales force of 3.0 million, is the leading global marketer of innovative, premium products across multiple brands utilizing social selling.
  • Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through the Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics and Nuvo brands.

Welcome to Teads, The Global Media Platform

Retrieved on: 
Wednesday, October 10, 2018
Communication design, Brand, Graphic design, Product management, Marketing, Market economics)

To articulate this vision clearly to the marketplace, Teads today is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."

Key Points: 
  • To articulate this vision clearly to the marketplace, Teads today is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."
  • In September 2017, Teads launched its Viewable Display product suite which now represents nearly 20% of the company's annual revenue.
  • The Global Media Platform is the result of Teads' commitment to delivering better advertising outcomes for brands, better monetization solutions for publishers, and better experiences for consumers."
  • Our focus is to provide precision marketing at every step of the purchasing funnel within professionally-produced, brand-safe media.

Global Britain is Perfect Partner for Trailblazing Chinese Brands Post-Brexit, Says International Trade Secretary

Retrieved on: 
Wednesday, October 10, 2018
Brand valuation, BrandZ, Market research, Marketing, Brand, Economy, Business, Millward Brown

Innovative Chinese brands present greater opportunities for strengthening economic UK-China relations post-Brexit, the Secretary of State for International Trade, the Rt.

Key Points: 
  • Innovative Chinese brands present greater opportunities for strengthening economic UK-China relations post-Brexit, the Secretary of State for International Trade, the Rt.
  • The event highlighted findings from the BrandZ Top 100 Most Valuable Chinese Brands 2018 ranking and The Top 50 Chinese Global Brand Builders study.
  • The latter revealed the UK has the most positive attitude towards Chinese brands, with innovation the key factor behind their growth.
  • "Today 14 Chinese brands appear in our BrandZ list of the Top 100 Most Valuable Global Brands compared with just one in 2006.

Influencer Gifting Platform Octoly Strengthens Executive Leadership with Appointment of CEO Eli Curetti, Names Founder Thomas Owadenko President

Retrieved on: 
Wednesday, October 10, 2018
Marketing, Market economics), Microeconomics, Influencer marketing, Electronic Arts, Sales promotion, Brand

Curetti, the former co-founder and CEO of mobile couponing and promotion service Shopmium, will work hand-in-hand with founder and president Thomas Owadenko to continue to strengthen Octoly's presence across the globe.

Key Points: 
  • Curetti, the former co-founder and CEO of mobile couponing and promotion service Shopmium, will work hand-in-hand with founder and president Thomas Owadenko to continue to strengthen Octoly's presence across the globe.
  • "It's become harder than ever for brands to reach consumers directlythe influencer landscape is highly fragmented and scaling programs is often challenging.
  • "Our continued global growth, and year-one success in the US market, speaks to how well our authentic, gifting model works.
  • Octoly operates in 5 countries (France, United States, Germany, Spain and Italy) with flagship offices in Paris and New York.

Auriemma Consulting Group to Speak on Co-Branding Sessions at Mega Event 2018

Retrieved on: 
Wednesday, October 10, 2018
Marketing, Brand management, Geno Auriemma, Product management, Co-branding, Brand, Market economics), Microeconomics

NEW YORK, Oct. 10, 2018 /PRNewswire-PRWeb/ -- Auriemma Consulting Group will have two speaking roles at Airline Information's Mega Event 2018, scheduled for October 31st through November 2nd in Long Beach, CA.

Key Points: 
  • NEW YORK, Oct. 10, 2018 /PRNewswire-PRWeb/ -- Auriemma Consulting Group will have two speaking roles at Airline Information's Mega Event 2018, scheduled for October 31st through November 2nd in Long Beach, CA.
  • Both of Auriemma's speaking roles will discuss how issuers and brand partners can evolve and improve their co-brand programs in the current environment.
  • The panel will focus on how co-brand programs have or will be impacted by new payment regulation, as well as key learnings from post-interchange markets.
  • "But consumer desire for rewards and benefits is greater than ever they will choose co-branded products over and above new alternatives."

Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity

Retrieved on: 
Wednesday, October 10, 2018
Marketing, Market economics), Microeconomics, Global marketing, Marketing resource management, Brand

Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team.

Key Points: 
  • Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team.
  • Simple, whose marketing resource management platform is powered by Microsoft, is moving quickly to establish its brand in the EMEA market, expanding its existing footprint in Australasia and the United States.
  • "The combination of Simple's experience in marketing and Microsoft's technology stack will redefine the marketing execution landscape," Mr Jarrett said.
  • "Marketing has become too fragmented with CMOs now directly owning relationships with up to 50 different technology platforms and sometimes more.

Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity

Retrieved on: 
Wednesday, October 10, 2018
Marketing, Market economics), Microeconomics, Global marketing, Marketing resource management, Brand

Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team.

Key Points: 
  • Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team.
  • Simple, whose marketing resource management platform is powered by Microsoft, is moving quickly to establish its brand in the EMEA market, expanding its existing footprint in Australasia and the United States.
  • "The combination of Simple's experience in marketing and Microsoft's technology stack will redefine the marketing execution landscape," Mr Jarrett said.
  • "Marketing has become too fragmented with CMOs now directly owning relationships with up to 50 different technology platforms and sometimes more.

Amazing Selling Machine Reveals How to Launch a Product to Get Immediate Sales in Amazon Brand Builder Blueprint Series

Retrieved on: 
Wednesday, October 10, 2018
Business, Economy, Software, 3D publishing, Amazon, Brand, Sales, The Amazing Spider-Man

In the fifth lesson, titled "Launch", Mike McClary shared his insider tips for launching and ranking a product to deliver immediate Amazon sales.

Key Points: 
  • In the fifth lesson, titled "Launch", Mike McClary shared his insider tips for launching and ranking a product to deliver immediate Amazon sales.
  • In lesson five of the Brand Builder Blueprint, Mike McClary talked about how Amazon sellers can use the Amazing Selling Machine Rapid Ranking System to get immediate sales by ranking products on Amazon.
  • Amazing Selling Machine (ASM) released the Brand Builder Blueprint free video series this month as they prepare to launch the latest version of the Amazon training course, ASMX.
  • The Brand Builder Blueprint series provides an inside look into the latest strategies Amazing Selling Machine members are using to start and grow an Amazon business.

Watercrest Senior Living Group Announces the Promotion of Rose Pietras to Vice President of Sales and Marketing

Retrieved on: 
Tuesday, October 9, 2018
Economy, Market economics), Microeconomics, Marketing, Brand

VERO BEACH, Fla., Oct. 9, 2018 /PRNewswire/ -- Watercrest Senior Living Group proudly announces the promotion of esteemed associate Rose Pietras to vice president of sales and marketing.

Key Points: 
  • VERO BEACH, Fla., Oct. 9, 2018 /PRNewswire/ -- Watercrest Senior Living Group proudly announces the promotion of esteemed associate Rose Pietras to vice president of sales and marketing.
  • Pietras will lead sales operations and drive the marketing strategy of multiple brands of senior living communities developed, owned, and operated by Watercrest Senior Living Group.
  • A dedicated leader, Pietras has served Watercrest Senior Living Group since 2014, humbly offering her support wherever the need arose.
  • "Rose has been an undeniable asset in shaping our business into what it is today," says Marc Vorkapich , principal and CEO of Watercrest Senior Living Group.

John Galloway Appointed GODIVA's New Chief Marketing And Innovation Officer

Retrieved on: 
Tuesday, October 9, 2018
Food and drink, Annie Young-Scrivner, Food industry, Godiva Chocolatier, Business, PepsiCo, Brand, Lady Godiva, Pepsi

NEW YORK, Oct. 9, 2018 /PRNewswire/ -- GODIVA Chocolatier, the global leader in premium chocolate with sites set on expansion, announced today the appointment of John Galloway as its Chief Marketing and Innovation Officer, effective October 22.

Key Points: 
  • NEW YORK, Oct. 9, 2018 /PRNewswire/ -- GODIVA Chocolatier, the global leader in premium chocolate with sites set on expansion, announced today the appointment of John Galloway as its Chief Marketing and Innovation Officer, effective October 22.
  • He will be responsible for leading the brand's Global Marketing and Innovation team and joins the business' Global Executive Committee.
  • This was followed by a very successful 13-year period with PepsiCo where Galloway held marketing leadership roles for Gatorade, Pepsi and other PepsiCo brands.
  • "John has incredibly valuable knowledge of digital, CRM and experiential marketing," said Annie Young-Scrivner, CEO of GODIVA.