Brand

Consumers Trust Amazon Is Using Their Data Responsibly, Beating Out Apple, Google & Banks, According to New SmarterHQ Survey

Retrieved on: 
Monday, March 4, 2019
Technology, Consumer electronics, Mobile, Wireless, Search engine marketing, Social media, Communications, Marketing, Research, Science, World Wide Web, Publishing, Terms of service, Digital rights, Human rights, Identity management, Law, Marketing, Internet privacy, Amazon, Brand, Privacy

According to the report, Privacy & Personalization: Consumers share how to win them over without crossing the line, Amazon has earned the most trust from todays consumers by a landslide48% of consumers trust Amazon to use their data responsibly, beating out banks, Apple, Google, other big brand stores, airlines and hotels.

Key Points: 
  • According to the report, Privacy & Personalization: Consumers share how to win them over without crossing the line, Amazon has earned the most trust from todays consumers by a landslide48% of consumers trust Amazon to use their data responsibly, beating out banks, Apple, Google, other big brand stores, airlines and hotels.
  • This sentiment is strongest among Millennials and Generation Z, who trust Amazon 2.1x more than their banks.
  • Digital marketers today face the challenge of confronting consumers who are increasingly skeptical of whether they can trust brands with their data and wonder if their personal information will be used wisely, said Michael Osborne, President & CEO of SmarterHQ.
  • Amazon Alexa, Google Home) are 16% less protective of their data privacy and 12% more trusting of companies collecting and using their data.

Nutty Goodness Appoints Christopher West as CEO

Retrieved on: 
Monday, March 4, 2019
Health, Fitness & Nutrition, Retail, Food, Beverage, Product management, Brand, Communication design, Graphic design, Marketing, Market economics), Articles

Nutty Goodness, the category-pioneering fruit and nut brand, announces today that Christopher West is appointed CEO, effective immediately.

Key Points: 
  • Nutty Goodness, the category-pioneering fruit and nut brand, announces today that Christopher West is appointed CEO, effective immediately.
  • As CEO, Mr. West is responsible for global operations, sales, marketing, and product development.
  • In his previous roles with the company, Chris grew Nutty Goodness into a national brand, said Benjamin Ludzker, Co-Founder of Canongate Capital.
  • Mr. West joins Nutty Goodness from CSWESTINTL, the boutique operations consultancy and investment platform that he founded in 2008.

Emson wins Advertiser of the Year at 2019 AdSphere™ Awards

Retrieved on: 
Sunday, March 3, 2019
Marketing, Communication design, Market economics), Microeconomics, Brand, Advertising, Lead generation, Direct response television, Emson

NEW YORK, March 3, 2019 /PRNewswire/ -- Emson has been named as the winner of the highly coveted Advertiser of the Year award by the 2019 AdSphere Awards.

Key Points: 
  • NEW YORK, March 3, 2019 /PRNewswire/ -- Emson has been named as the winner of the highly coveted Advertiser of the Year award by the 2019 AdSphere Awards.
  • In addition to the Advertiser of the Year award, Emson, has also been awarded Best of Category for the Short Form Granite Rock/Stone Campaign in the Household space.
  • The AdSphere awards recognize top advertisers and brands across a wide range of industry categories representing all facets of the Brand/Direct and Direct Response Television industry.
  • The AdSphere Awards recognizes top DR advertisers and brands across Brand/DR, Lead Generation, Short-Form Product, and Long-Form industry classifications.

Creating Powerful Plans During Changing Times

Retrieved on: 
Friday, March 1, 2019
Business, Articles, Economy, Business process, Distribution, Sales, Brand, T3

The curriculum covers all vital aspects of building and expanding a real estate brokerage business.

Key Points: 
  • The curriculum covers all vital aspects of building and expanding a real estate brokerage business.
  • It specifically targets growing brokerage revenue by recruiting the agents that best match each company; improving profitability by increasing agent sales; creating powerful branding and marketing programs; and leveraging lead generation and conversion for more sales.
  • But timing is everything and the rewards are huge," says T3 Sixty, President Jack Miller.
  • The company has an established and proven team of management consultants and the largest full-time team dedicated exclusively to this industry.

Strong Roots Success Case Study 2019: Creative Frozen Vegetable Brand Catering to Multiple Consumer Trends - ResearchAndMarkets.com

Retrieved on: 
Friday, March 1, 2019
Retail, Food, Beverage, Marketing, Films, Communication design, Product management, Brand management, Convenience foods, Advertising, Product design, Frozen, Brand

The "Success Case Study: Strong Roots - Creative frozen vegetable brand catering to multiple consumer trends" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Success Case Study: Strong Roots - Creative frozen vegetable brand catering to multiple consumer trends" report has been added to ResearchAndMarkets.com's offering.
  • "Success Case Study: Strong Roots", is part of the Successes and Failures research.
  • It examines the details of and reasons behind the success of Strong Roots frozen vegetables in Ireland and the UK.
  • A start-up must identify influential consumer trends and create its new brand with clear attributes catering to these trends to overcome the strength of existing products.

Marketing Agency Launches New Brand In David-and-Goliath Battle For Its Name

Retrieved on: 
Friday, March 1, 2019
Marketing, Market economics), Microeconomics, Business economics, Brand

RALEIGH, N.C., March 1, 2019 /PRNewswire-PRWeb/ -- Textivia, a Raleigh-based marketing agency, today announced the business' brand shift to 3VE .

Key Points: 
  • RALEIGH, N.C., March 1, 2019 /PRNewswire-PRWeb/ -- Textivia, a Raleigh-based marketing agency, today announced the business' brand shift to 3VE .
  • 3VE offers a unique approach to business and marketing, embodied by a process they call Solve+Move+Evolve.
  • This process involves brand & strategy (Solve), marketing execution & tactics (Move), and revision/insights based on learnings & the resulting growth (Evolve).
  • The agency sought to create a new process and brand more than eighteen months ago.

Navitor Specialty Products (NSP) Adds Acrylic Line in February 2019

Retrieved on: 
Friday, March 1, 2019
Marketing, Market economics), Microeconomics, Merchandising, Retail, Signage, Promotional merchandise, Brand

These offer an ideal signage solution to make sure that desks are properly marked while showing off a signature style.

Key Points: 
  • These offer an ideal signage solution to make sure that desks are properly marked while showing off a signature style.
  • With the clear acrylic stock blending with full color printing it adds a stylish look to these freestanding products.
  • The Full-Color Clear Acrylic Wall Art adds brilliant, crisp color to any interior space.
  • Navitor Specialty Products (NSP) is an innovator in custom digital print signage and and marking products serving resellers in the printing, promotional products, marketing, and retail industries.

Candela Unveils New Corporate Identity at the 2019 American Academy of Dermatology (AAD) Annual Meeting

Retrieved on: 
Friday, March 1, 2019
Marketing, Product management, Market economics), Microeconomics, Syneron Medical, Corporate identity, Technological innovation, Brand

The new corporate identity reflects the unification of the Syneron and Candela brands and is designed to support continued global market growth as a unified single entity.

Key Points: 
  • The new corporate identity reflects the unification of the Syneron and Candela brands and is designed to support continued global market growth as a unified single entity.
  • Established in 1970, Candela, has a long history of technological innovation bringing to market best in class medical aesthetic energy-based devices.
  • Candela's new brand identity will go live today with the launch of its new corporate website www.candelamedical.com , new marketing materials, print, digital and social campaigns.
  • Both devices as part of the entire portfolio of Candela products will be on display at the Candela exhibit (#2137) at the 2019 AAD.

Candela Unveils New Corporate Identity at the 2019 American Academy of Dermatology (AAD) Annual Meeting

Retrieved on: 
Friday, March 1, 2019
Marketing, Product management, Market economics), Microeconomics, Syneron Medical, Corporate identity, Technological innovation, Brand

The new corporate identity reflects the unification of the Syneron and Candela brands and is designed to support continued global market growth as a unified single entity.

Key Points: 
  • The new corporate identity reflects the unification of the Syneron and Candela brands and is designed to support continued global market growth as a unified single entity.
  • Established in 1970, Candela, has a long history of technological innovation bringing to market best in class medical aesthetic energy-based devices.
  • Candela's new brand identity will go live today with the launch of its new corporate website www.candelamedical.com , new marketing materials, print, digital and social campaigns.
  • Both devices as part of the entire portfolio of Candela products will be on display at the Candela exhibit (#2137) at the 2019 AAD.

Jasmin.com Teases New Brand Direction With Launch of First Video Celebrating Women's Rights of Self-Exploration

Retrieved on: 
Friday, March 1, 2019
Communication design, Marketing, Product management, Brand, Graphic design, Design, Market economics), Advertising

The new brand direction will help establish Jasmin as the first brand to truly reflect and embrace the desires of the modern woman.

Key Points: 
  • The new brand direction will help establish Jasmin as the first brand to truly reflect and embrace the desires of the modern woman.
  • The campaign, which aims to inspire women to openly pursue their interests, wants and dreams, invites women to simply ask of themselves, "What if?"
  • Each of the women reaches a similar conclusion, that they are limited only by their own minds and societal constructs.
  • With over 45 million daily users, Jasmin.com's quality and quantity of service makes it a leading brand in its field.