Brand

HAVAS CREATIVE BRINGS IN INDUSTRY EXPERTS TO CHALLENGE THE STATUS QUO IN SEASON TWO OF "ADVERTISING WILL SAVE US" PODCAST

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Thursday, September 28, 2023
Advertising, AeroFarms, Ad Age, Marketing, Creativity, Havas Creative, Brand, CHIEF, NPR, Entrepreneurship, AI, Reputation, News, Film industry, Spotify, Apple, Food

The new season aims to continue the conversation by harnessing the power of advertising to help people and the planet.

Key Points: 
  • The new season aims to continue the conversation by harnessing the power of advertising to help people and the planet.
  • The new season digs into the issues and shows how the power of advertising, creativity, and ideas can make an impactful difference in the world.
  • "We're excited for listeners to join these honest conversations about how major brands are influencing society, whether positively or negatively," said Lucey.
  • "Advertising Will Save Us" is releasing six new conversations covering a wide range of topics.

Dstillery Integrates its Cutting-Edge Targeting Solutions with Basis Technologies

Retrieved on: 
Thursday, September 28, 2023
Partnership, DSP, PMP, ChatGPT, Brand, Business, Privacy, Basis Technology, Strategic partnership, Publication, Automation, Data science, Sales, Online shopping, Basis, AI

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Basis Technologies, a global programmatic advertising and media automation provider. The partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Basis Technologies , a global programmatic advertising and media automation provider.
  • The partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.
  • "By establishing a more extensive partnership with Basis Technologies, Dstillery brings our award-winning data science to a broader market, enabling advertisers to achieve more efficient campaigns."
  • Dstillery leads the industry in leveraging data science and AI to create the most innovative audience targeting solutions.

Los Cabos Debuts Professional Athlete Diana Flores as Its First-Ever Destination Brand Ambassador

Retrieved on: 
Wednesday, September 27, 2023
Yoga, Heart, Brand, NFL, LOS, Partnership, Travel, Mental health, Life, Wellness, Denmark national flag football team, Culture, Tourism

LOS CABOS, Mexico, Sept. 27, 2023 /PRNewswire/ -- Today, Los Cabos Tourism Board announced Diana Flores, the Captain and Quarterback of Mexico's World Champion Women's National Flag Football Team, as the first-ever Brand Ambassador for Los Cabos. Marking the beginning of a new era for Los Cabos, this partnership comes as the next phase in the destination's Wellness Champions campaign – an initiative to reinvent itself as a holistic wellness-forward destination and Mexico's top destination for luxury wellness travel.   

Key Points: 
  • LOS CABOS, Mexico, Sept. 27, 2023 /PRNewswire/ -- Today, Los Cabos Tourism Board announced Diana Flores, the Captain and Quarterback of Mexico's World Champion Women's National Flag Football Team, as the first-ever Brand Ambassador for Los Cabos.
  • As a global traveler, professional athlete, and NFL and IFAF Global Flag Football Ambassador, Diana understands that wellness is a way of life.
  • Through this partnership, Diana will share with the world how she finds wellness in Los Cabos to achieve a mind-body-soul balance like nowhere else.
  • "Being born and raised in Mexico, it is an honor to represent my home country as the first-ever brand ambassador for a destination I hold so close to my heart," said Diana Flores, Los Cabos' new Brand Ambassador.

LEA & PERRINS®, Inventor of Worcestershire Sauce, Launches First Innovation in Over a Decade with New Ready-To-Drink Bloody Mary Mix

Retrieved on: 
Wednesday, September 27, 2023
Restaurant, Bar, Food, Beverage, Wine & Spirits, Retail, Supermarket, Partnership, Worcestershire sauce, Seed, Onion, Meal, Multimedia, Bloody, LEA, Brand, Bloody Mary, Ice, Lea, Bloody Mary (cocktail), Hunger, Cucumber, BLT, Liquor, Grocery store, Soft drink

While the average brunch goer focuses on the unexpected and adventurous garnishes, true Bloody Mary connoisseurs know Worcestershire sauce has always been the key ingredient.1 Today, LEA & PERRINS®, the inventor of Worcestershire Sauce, launches its first innovation in more than a decade: a ready-to-drink Bloody Mary mix.

Key Points: 
  • While the average brunch goer focuses on the unexpected and adventurous garnishes, true Bloody Mary connoisseurs know Worcestershire sauce has always been the key ingredient.1 Today, LEA & PERRINS®, the inventor of Worcestershire Sauce, launches its first innovation in more than a decade: a ready-to-drink Bloody Mary mix.
  • The one-of-a-kind “Bloody Mary Dinner” is an all-in-one cocktail and entrée combination inspired by a deconstructed over-the-top Bloody Mary.
  • "Bloody Mary afficionados know that the secret to a top-notch Bloody Mary is the Worcestershire Sauce,” says Holland Robinson, Brand Marketing Manager, LEA & PERRINS.
  • Sure to please even the most finicky Bloody Mary drinker, it is a flavor bomb in a bottle!”
    The LEA & PERRINS Zesty Bloody Mary Mix is now available for purchase at major grocery and specialty spirit retailers nationwide.

Wondershare FamiSafe 7.0 safeguarding Children with AI

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Wednesday, September 27, 2023
WhatsApp, GPS, Violence, Parent, Android, History, Social media, USD, IOS, Brand, Artificial intelligence, AI, Iris, Screen time, Safety, Satellite navigation device, Toy, Mobile phone

FamiSafe V7.0 leverages Artificial Intelligence and enhanced features to provide comprehensive parental control solutions in the digital age, ensuring the safety and well-being of children online.

Key Points: 
  • FamiSafe V7.0 leverages Artificial Intelligence and enhanced features to provide comprehensive parental control solutions in the digital age, ensuring the safety and well-being of children online.
  • With FamiSafe V7.0, parents gain the ability to establish a secure online environment for their children.
  • The app empowers parents to block inappropriate content like pornography and violence, safeguarding their children from harmful online material.
  • Intelligent AI Assistant: FamiSafe V7.0 introduces an advanced AI assistant that actively monitors children's online behavior, particularly on search engines.

Ric Flair's Cannabis Brand Is Coming To Mississippi: "I'm Healthier Than Ever Now"

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Tuesday, September 26, 2023
Motivation, Fox News, Flair, Cannabis, Brand, Entrepreneurship, Nature Boy, Quality of life, Ric Flair Drip, Health, Partnership, Patient, Drug

CANTON, Miss., Sept. 26, 2023 /PRNewswire/ -- Ric Flair Drip, the cannabis brand by professional wrestling legend Ric Flair and Carma HoldCo, is coming to Mississippi in partnership with Southern Sky Brands, a leading state-certified operator.

Key Points: 
  • CANTON, Miss., Sept. 26, 2023 /PRNewswire/ -- Ric Flair Drip, the cannabis brand by professional wrestling legend Ric Flair and Carma HoldCo, is coming to Mississippi in partnership with Southern Sky Brands, a leading state-certified operator.
  • While on Fox News in March, Ric Flair spoke about his recent return to good health and motivation to start the cannabis brand.
  • Our partnership with Ric Flair, given his journey with cannabis, and Southern Sky Brands, underscores our commitment to medical cannabis patients."
  • "Working with Ric Flair and Carma HoldCo on the Ric Flair Drip brand has been an incredible journey," said Stan Martin, Co-Founder and Director of Southern Sky Brands.

PEET'S INTRODUCES 'DISLOYALTY PROGRAM' ALLOWING CUSTOMERS TO REDEEM REWARDS POINTS FROM RIVAL BRANDS ON NATIONAL COFFEE DAY

Retrieved on: 
Tuesday, September 26, 2023
Customer, The Human Bean, Starbucks, Airport, Peet's Coffee, VP/CSS, Research, Juice, HERE, International Coffee Day, Supermarket, Brand, National Coffee Association, Dutch Bros. Coffee, Coffee bean, Dunkin, Coffee, Nightclub, Peet

EMERYVILLE, Calif., Sept. 26, 2023 /PRNewswire/ -- As coffee lovers are preparing for National Coffee Day on Friday, Sept. 29, Peet's Coffee announced the brand will accept rewards points on the holiday from rival brands with its new Disloyalty Program.

Key Points: 
  • For One Day Only, Customers can Redeem Rewards Points from Coffee Chains like Starbucks, Dunkin', Dutch Bros and More to Claim a Free Drink* on Sept. 29 –
    EMERYVILLE, Calif., Sept. 26, 2023 /PRNewswire/ -- As coffee lovers are preparing for National Coffee Day on Friday, Sept. 29, Peet's Coffee announced the brand will accept rewards points on the holiday from rival brands with its new Disloyalty Program .
  • Coffee loyalists can visit PeetsDisloyalty.com beginning today and follow the steps below to redeem your free drink on National Coffee Day:
    "We know that coffee people can be a bit promiscuous in their hunt for a great cup.
  • So, we wanted to reward them for their loyalty to the drink because, no matter where else you get your coffee, coffee people deserve great coffee," said Jessica Buttimer, VP of Brand Marketing at Peet's.
  • To enjoy your free drink from Peet's, be sure to head over to PeetsDisloyalty.com on National Coffee Day, Sept. 29!

Go Pink! Mellow Mushroom Supports Breast Cancer Research

Retrieved on: 
Tuesday, September 26, 2023
Restaurant, Bar, Online Retail, Wine & Spirits, Philanthropy, Oncology, Consumer, Food, Beverage, Fund Raising, Retail, Foundation, Women, Health, Survivor, Culture, Multimedia, Research, Sale, Creativity, Brand, Breast cancer awareness, Mellow Mushroom, Patient, Breast cancer, Mortality, Disease, Liquor, Birth control, Toy

“We want to make an impact in the fight against breast cancer in a very Mellow way,” says Anne Mejia, Vice President of Brand Development at Mellow Mushroom. “Mellow Mushroom’s beverage team crafted a uniquely pink cocktail -- using Casamigos Reposado as its key ingredient -- and our culinary team transformed our popular pretzel munchie into a ‘breast cancer’ ribbon to make a very Mellow impact on this important cause.”

Key Points: 
  • (Photo: Business Wire)
    Starting September 26th and throughout the month of October, Mellow Mushroom will be going pink in a big way:
    Pretzels will be reshaped to represent the pink ribbons associated with Breast Cancer Awareness.
  • “We want to make an impact in the fight against breast cancer in a very Mellow way,” says Anne Mejia, Vice President of Brand Development at Mellow Mushroom.
  • Mellow Mushroom has also created breast cancer ribbon-shaped pretzels to accompany the cocktail.
  • When you enjoy Mellow Mushroom this fall, you'll also be helping to create a world without breast cancer - it's a win-win!”
    Since 1982, Susan G. Komen has donated $1.1B to breast cancer research and supports the more than four million breast cancer survivors and those living with breast cancer in the U.S.

Smith Executives Named Recipients of 2023 Women in Supply Chain Award

Retrieved on: 
Tuesday, September 26, 2023
Demand, Semiconductor, Director of Operations, Brand, Supply & Demand Chain Executive, Smith, Record, Woman, Purchasing, Food, Knowledge, Min-ji, Female, Management, Operation, Supply

HOUSTON, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Smith, a leading global distributor of electronic components and semiconductors, today announces that Minji Hong, President, APAC, and Terry Fu, Vice President of Operations and Counterfeit Detection, Asia, have been named among the winners of the 2023 Women in Supply Chain award from Supply & Demand Chain Executive. The award recognizes female supply chain executives who have proven track records of excellence in the industry and empower other women to achieve more. Jennifer Kabbara, Smith's President, Americas, and Megan Pedigo, Smith's Director of Purchasing – Services and Peripherals, previously received the award in 2021.

Key Points: 
  • This award honors female leaders whose accomplishments, mentorship, and examples set a foundation for women in all levels of the supply chain network
    HOUSTON, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Smith , a leading global distributor of electronic components and semiconductors, today announces that Minji Hong , President, APAC, and Terry Fu , Vice President of Operations and Counterfeit Detection, Asia, have been named among the winners of the 2023 Women in Supply Chain award from Supply & Demand Chain Executive.
  • The award recognizes female supply chain executives who have proven track records of excellence in the industry and empower other women to achieve more.
  • Jennifer Kabbara, Smith's President, Americas, and Megan Pedigo, Smith's Director of Purchasing – Services and Peripherals, previously received the award in 2021.
  • From truck drivers to CEOs, what these winners are doing matters to the future of all supply chains."

Panera Brands Appoints Patrick Grismer to Lead Independent Director and Michael Tattersfield to Board of Directors

Retrieved on: 
Monday, September 25, 2023
Retail, Restaurant, Bar, Food, Beverage, JAB, Lead, IPO, Starbucks, Brand, Krispy Kreme, Partnership, CFO, Growth, Yum! Brands, Chair, Management, Panera Bread

Panera Brands today announced the appointments of Board Member Patrick Grismer to Lead Independent Director and Michael Tattersfield to the Panera Brands Board of Directors, effective immediately.

Key Points: 
  • Panera Brands today announced the appointments of Board Member Patrick Grismer to Lead Independent Director and Michael Tattersfield to the Panera Brands Board of Directors, effective immediately.
  • Mr. Grismer, who joined the Board in 2022, currently Chairs the Board’s Audit Committee, and brings extensive financial experience including nine years as a public company CFO at Starbucks, Hyatt Hotels, and Yum!
  • Mr. Tattersfield will be appointed Chairman of the Board in January 2024 and together with Mr. Grismer will help oversee and support the Panera team.
  • Panera Brands generated more than $4.8 billion in revenue in fiscal year 2022.