Brand

ReserveBar Joins SmartGift's Network of Leading Brands for Instant Gift Delivery of Premium Spirits, Champagne and Wine

Retrieved on: 
Thursday, January 16, 2020
Information science, Product management, Marketing, Brand, Communication design, Graphic design, Information retrieval, Personalization

ReserveBar is the premiere online destination for premium, ultra-premium and luxury spirits and is dedicated to personalization, upscale packaging and fast and reliable delivery.

Key Points: 
  • ReserveBar is the premiere online destination for premium, ultra-premium and luxury spirits and is dedicated to personalization, upscale packaging and fast and reliable delivery.
  • "We went live within a week on December 21, with a fully customized experience that reflects our premium branding.
  • "ReserveBar is a fantastic addition to our network of leading brands.
  • Its award-winning Send with SmartGift product is used by consumers across leading brands to make every gift perfect.

Toyota and Porsche Win Overall Brand Honors in ALG’s Annual Canadian Residual Value Awards That Recognize Vehicles That Best Hold Their Value

Retrieved on: 
Thursday, January 16, 2020
Companies, Automotive industry, Motor vehicles, Porsche, Volkswagen Group, Toyota, Brand

Toyota achieves the top spot in the Mainstream Brand category, Porsche wins the top spot in the Luxury Brand segment.

Key Points: 
  • Toyota achieves the top spot in the Mainstream Brand category, Porsche wins the top spot in the Luxury Brand segment.
  • The 2020 Canadian Residual Value Awards were given to the winners ahead of the Montreal Auto Show during the week of January 13, 2020.
  • (NASDAQ: TRUE ) today announced the winners of ALGs 2020 Canadian Residual Value Awards (RVA), ranking Toyota and Porsche as the top Mainstream Brand and Premium Brand, respectively.
  • Below is the full list of 2020 ALG Canadian Residual Value Awards winners:

Duni Group Changes and Strengthens its Sales and Marketing Organization and Focuses on Two Brands

Retrieved on: 
Thursday, January 16, 2020
Business, Articles, Marketing, Duni, Brand, Sales

This means that as of 2020, the Group will focus on two main brands: Duni and BioPak.

Key Points: 
  • This means that as of 2020, the Group will focus on two main brands: Duni and BioPak.
  • To differentiate the Group from the Duni brand, a new identity is being created under the name of Duni Group.
  • Duni Group has now decided to initiate trade union negotiations on a new sales and marketing organization.
  • Each region will have the commercial responsibility for local sales and marketing of Duni and BioPak brands to all customer groups.

A New Kind of Content and Media Strategy for the Always On World We Live In

Retrieved on: 
Wednesday, January 15, 2020
Marketing, Communication design, Microeconomics, Market economics), Marketing strategy, Merchandising, Retail, Brand

With that in mind, Always On has created a multi-pronged approach to helping companies produce relevant content and deliver effective media reach across the spectrum, without breaking the bank.

Key Points: 
  • With that in mind, Always On has created a multi-pronged approach to helping companies produce relevant content and deliver effective media reach across the spectrum, without breaking the bank.
  • "Our exclusive, market-tested buying strategy doubles a marketer's effective media exposurecombining digital strength with the power of traditional platforms," stated Rick Thrasher, Always On Strategy Manager.
  • Ironically, "traditional" media remains quite effective for retail brands, restaurants, CPG, insurance and automotive.
  • Always On is a creative content and media company located in Orange County, CA.

New Survey Reveals the Most Popular Unicorn Brands

Retrieved on: 
Wednesday, January 15, 2020
Marketing, Advertising, Communications, General Entertainment, Tobacco, Other Travel, Specialty, Lodging, Science, Travel, Fashion, Retail, Mobile Entertainment, Finance, Software, Consulting, Banking, Internet, Professional services, Entertainment, Technology, Teens, Children, Other Science, Research, Online Retail, Other Consumer, Social media, Women, Search engine optimization, Search engine marketing, Blogging, MEN, Family, Consumer, Home Goods, Mobile, Wireless, Other Communications, Public relations, Investor relations, Articles, Economy, Websites, Neologisms, Unicorn, Valuation, Entrepreneurship, Millennials, Startup company, Reddit, Airbnb, Brand

A new study breaks down the most popular, so-called unicorn brands among U.S. consumers, comparing company valuation, company growth rate and consumer demographics.

Key Points: 
  • A new study breaks down the most popular, so-called unicorn brands among U.S. consumers, comparing company valuation, company growth rate and consumer demographics.
  • Unicorn companies are defined as privately held startups valued at least $1 billion.
  • Many popular brands today, like Uber and Spotify, were labeled unicorns before going public.
  • Airbnb and Reddit compete for the top spot across demographic segments, with Airbnb most popular among women and Generation X, and Reddit most popular among men, millennials and baby boomers.

Bonide Expands into Pet Care Line with the Release of FLEE Brand of Products

Retrieved on: 
Wednesday, January 15, 2020
Marketing, Brand, Communication design, Graphic design, Product management, Retail, Market economics), Microeconomics

ORISKANY, N.Y., Jan. 15, 2020 /PRNewswire/ -- Bonide Products (A member of the ADAMA Group) announces it has retained the exclusive marketing and distribution rights to the FLEE brand of flea control products.

Key Points: 
  • ORISKANY, N.Y., Jan. 15, 2020 /PRNewswire/ -- Bonide Products (A member of the ADAMA Group) announces it has retained the exclusive marketing and distribution rights to the FLEE brand of flea control products.
  • The announcement comes just one year after Control Solutions Inc. (A member of the ADAMA Group) acquired Bonide Products Inc.
  • In retaining the rights to market the FLEE brand of products, Bonide can expand its reach offering affordable pet care products, while also utilizing its extensive retail footprint to leverage the innovation pipeline of CSI.
  • "The FLEE brand will allow us to expand our offerings to the U.S. retail market by offering our customers a complete line of affordable pet care products," said Jim Van Handel, President and CEO of Bonide Products.

Generation Z to Brands: We’re Low-Key Looking for Commitment

Retrieved on: 
Wednesday, January 15, 2020
Marketing, Advertising, Communications, Public relations, Investor relations, Demographics, Generation Z, Brand, Marketing, Business, Articles

Gen Z is clearly looking for some of the stability and predictability they are missing in their daily lives to be delivered by brands.

Key Points: 
  • Gen Z is clearly looking for some of the stability and predictability they are missing in their daily lives to be delivered by brands.
  • Those that deliver, garner initial support from Gen Z, but to sustain that support, Gen Z wants a two-way relationship with brands.
  • Gen Z wants more than a brand fling they buy into, they want two-way commitment, said Markevics.
  • Gen Z sees company and brand as virtually the same and they follow business executives at a higher rate than any other generation.

The Future of Digital Marketing, 2019: Technologies Changing the Digital Marketing Ecosystem

Retrieved on: 
Wednesday, January 15, 2020
Marketing, Market economics), Microeconomics, Brand

Digital Practices Have Brought Brands Closer to Customers, Giving Brands an Opportunity to Understand Consumer Psyche

Key Points: 
  • Digital Practices Have Brought Brands Closer to Customers, Giving Brands an Opportunity to Understand Consumer Psyche
    Marketing Functions Have Turned Highly Data-Centric, Forcing Marketing Teams to Revamp their Resource Mix
    Brands Have Been Able to Gain Granular Level of Insights on the Likes, Dislikes, and Preferences of Customers
    Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Beacon Roofing Supply Updates Branding to Beacon Building Products

Retrieved on: 
Wednesday, January 15, 2020
Online Retail, Retail, Residential Building & Real Estate, Manufacturing, Commercial Building & Real Estate, Construction & Property, Other Manufacturing, Marketing, Product management, Business, Microeconomics, Brand management, Services marketing, Customer experience, Beacon, Brand, Beacon Roofing Supply

Beacon (Nasdaq: BECN) announced today that its 40 brands across the U.S. and Canada that sell exterior products will now be named Beacon Building Products.

Key Points: 
  • Beacon (Nasdaq: BECN) announced today that its 40 brands across the U.S. and Canada that sell exterior products will now be named Beacon Building Products.
  • This new name reflects Beacons ability to supply customers with both a broad range of residential and commercial building products and a unique service offering across North America.
  • The new branding supports our commitment to improving the total customer experience by better identifying Beacon as a full-service supplier for building products.
  • The new name and logo will be adopted at over 450 Beacon one-step exterior products branches.

Make-A-Wish® America Taps Team One as Brand Agency of Record

Retrieved on: 
Wednesday, January 15, 2020
CAC 40, Publicis, Creative technology, Brand, Articles, Marketing, Companies

With this appointment, Team One will support strategy and creative for Make-A-Wish on a pro-bono basis.

Key Points: 
  • With this appointment, Team One will support strategy and creative for Make-A-Wish on a pro-bono basis.
  • The team will be based in Los Angeles, led by Executive Creative Director, Kirsten Rutherford, who has a longstanding relationship with the organization.
  • The award recognizes individuals and media organizations for their extraordinary efforts to extend Make-A-Wish stories to the public.
  • Team One is Publicis Groupe's fully integrated media, digital and communications agency dedicated to helping premium brands thrive in the modern media landscape.