SlimFast

Better Blend: Smoothie Shop is Dietician Approved

Retrieved on: 
Thursday, February 8, 2024

Better Blend's mission is to make the world a healthier and happier place by making it easy to eat healthy.

Key Points: 
  • Better Blend's mission is to make the world a healthier and happier place by making it easy to eat healthy.
  • Through this growth spurt, Better Blend caught the attention of Loveland, OH dietician, Emily Mobley of Gray Nutrition.
  • Emily's expertise and passion for easy-to-digest nutrition advice made her a perfect fit on the Better Blend team as their in-house dietician.
  • As featured on Better Blend's Dietician Tuesday series, Emily provides Better Blend customers with helpful nutrition tips and further information about the benefits of Better Blend products.

SlimFast Re-energizes Consumers' 2023 New Year's Resolutions with Nationwide "Resolution Reboot" this January

Retrieved on: 
Thursday, January 12, 2023

DOWNERS GROVE, Ill., Jan. 12, 2023 /PRNewswire/ -- With more than 80 percent of Americans1 abandoning their New Year's resolutions by February, SlimFast, part of the Glanbia Performance Nutrition portfolio and a leading global weight management brand for over 45 years, is setting out to support Americans with their resolution goals through its "Resolution Reboot." The brand's "Resolution Reboot" kicks off today with tips, resources and incentives to avoid resolution burnout. In an effort to give consumers a deliciously doable boost to achieve – and maintain – their goals, SlimFast will give away $20,000 worth of motivational prize packages ranging from fitness class memberships, one-on-one consultations with a registered dietitian, spa treatments and products from SlimFast's robust portfolio.

Key Points: 
  • The brand's "Resolution Reboot" kicks off today with tips, resources and incentives to avoid resolution burnout.
  • "Our 'Resolution Reboot' is intended to help consumers reset their intentions during the new year and beyond."
  • "As an industry leader SlimFast has helped millions of Americans manage their weight," continues Lombard.
  • "We are committed to offering a selection of products that support people no matter where they are in their journey.

Scaling Back: 5 ways to manage your weight

Retrieved on: 
Monday, December 5, 2022

These tips from SlimFast consultant and registered dietitian Maryann Walsh show it doesn't take a drastic lifestyle overhaul to make an impact.

Key Points: 
  • These tips from SlimFast consultant and registered dietitian Maryann Walsh show it doesn't take a drastic lifestyle overhaul to make an impact.
  • Many people who struggle with their weight benefit from being more conscious about what they're eating and why.
  • Poor sleep habits affect your weight in numerous ways.
  • They can provide the energy and focus you need between meals and are perfect for those who feel groggy or run-down while fasting.

SlimFast Elevates Brand Refresh with New Campaign Partnering with 80s Fitness Icon Denise Austin

Retrieved on: 
Thursday, November 10, 2022

DOWNERS GROVE, Ill., Nov. 10, 2022 /PRNewswire/ -- For 40 years SlimFast, a leading global weight management brand part of Glanbia Performance Nutrition, has helped millions of Americans manage their weight. Throughout the years, SlimFast has remained an industry leader – beginning with its popular shake mixes in the 80s, to evolving its line to include High Protein, Keto products and most recently, Intermittent Fasting, to meet today's lifestyles and preferences. 

Key Points: 
  • "To honor our past and educate consumers on the SlimFast of 'today' we've partnered with fitness icon Denise Austin and her daughter to showcase simple solutions as a part of the brand's Deliciously Doable approach."
  • To celebrate the SlimFast of today and pay homage to the brand's 1980s origins, 80s fitness icon Denise Austin is joined by her favorite guest her daughter and fitness personality, Katie Austin, and her friends to release the SlimFastloves the 80s ThrowbackFitness Class this November.
  • The class will incorporate then-and-now workout moves, along with fashion and pop-culture surprises as fans move through the decades with SlimFast.
  • In true #FlashBackFriday form, the SlimFastloves the 80s ThrowbackFitness Class will take place onNovember 11 at 9:30 am CST on Denise Austin's YouTube Channel .

Optimum Nutrition Debuts Gold Standard 100% Plant Protein and is Celebrating Fall with the "Gold Standard Goes Plant" Challenge

Retrieved on: 
Thursday, October 20, 2022

DOWNERS GROVE, Ill., Oct. 20, 2022 /PRNewswire/ -- Optimum Nutrition ("ON"), a global leader in sports nutrition and part of Glanbia Performance Nutrition, announces its plant-based offering, Gold Standard 100% Plant Protein powder, made with 100% vegan ingredients. The new formula is expertly crafted with 24 grams of great-tasting, premium plant-based protein to fuel a range of fitness activities.

Key Points: 
  • Optimum Nutrition announces Gold Standard 100% Plant Protein powder, made with 100% vegan ingredients.
  • "With more Americans adopting a plant-based lifestyle or seeking plant-based alternatives, we developed Gold Standard 100% Plant to meet this demand and maintain our 'gold standard' quality that consumers expect from the Optimum Nutrition brand."
  • "I use spinach and the vanilla flavored Optimum Nutrition Gold Standard 100% Plant Protein powder in my morning smoothie to get my greens in early in the day.
  • Optimum Nutrition Gold Standard 100% Plant Protein includes the highest quality of ingredients including pea, brown rice and fava beans.

Glanbia Performance Nutrition - makers of SlimFast and Optimum Nutrition - Hire Horizon Media as AOR

Retrieved on: 
Tuesday, October 11, 2022

NEW YORK, Oct. 11, 2022 /PRNewswire/ -- Following a competitive seven month review, global nutrition company Glanbia Performance Nutrition (GPN) has named Horizon Media agency of record for its portfolio of brands marketed in the U.S., including SlimFast, Optimum Nutrition, and Think!, among others. Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, will be responsible for execution of data-driven media strategies that reach each brand's strategic growth audience and guide personalized connections across their consumer journey. Horizon will direct GPN's media investment, deliver real-time performance analytics, and provide strategic consulting and thought leadership for GPN's in-house integrated marketing and media team.  

Key Points: 
  • Horizon will direct GPN's media investment, deliver real-time performance analytics, and provide strategic consulting and thought leadership for GPN's in-house integrated marketing and media team.
  • Horizon Media will help GPN navigate and optimize strategies for an increasingly digital-first purchase journey and build meaningful relationships with consumers.
  • Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia plc (ISE/LSE: GLAPF), a global nutrition company.
  • Horizon Media , Inc, the largest U.S. media agency according to AdAge Data Center 2022 , delivers data-driven business outcomes for some of the most innovative and ambitious brands.

Glanbia Performance Nutrition (GPN) Donates $50,000 to Feeding Florida to support Hurricane Ian Relief Efforts

Retrieved on: 
Tuesday, October 4, 2022

DOWNERS GROVE, Ill., Oct. 4, 2022 /PRNewswire/ -- Global nutrition company, Glanbia Performance Nutrition (GPN), donated $50,000 to Feeding Florida to support the people and communities affected by the devastating destruction caused by Hurricane Ian.

Key Points: 
  • DOWNERS GROVE, Ill., Oct. 4, 2022 /PRNewswire/ -- Global nutrition company, Glanbia Performance Nutrition (GPN), donated $50,000 to Feeding Florida to support the people and communities affected by the devastating destruction caused by Hurricane Ian.
  • Feeding Florida is the only statewide hunger relief organization that works in partnership with 12Feeding America food banks serving all 67 counties across the state.
  • "Our hearts go out to everyone who has been impacted by Hurricane Ian," said Wendy Davidson, president, Glanbia Performance Nutrition, Americas.
  • If you would like to contribute to the relief efforts, visit https://www.feedingflorida.org/
    Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a global nutrition company.

SlimFast Brings Intermittent Fasting Product Line and Resources to the Masses

Retrieved on: 
Wednesday, September 14, 2022

DOWNERS GROVE, Ill., Sept. 14, 2022 /PRNewswire/ -- While it's reported that more than 12 million U.S. households practice intermittent fasting1, limited products and resources have been available to support the intermittent fasting approach. Enter SlimFast, a leading global weight management brand, that announced today the first-ever nationally distributed intermittent fasting product line*. Designed to help people feel confident and supported throughout their fasting journey, the collection offers products fit for various lifestyles and fasting goals. With a range of protein shake mixes, hydrating electrolyte drink mixes and complete meal bars – each product can support specific phases, whether it's to help curb hunger, provide nutrients or to provide energy and flavor to the fasting cycle.

Key Points: 
  • Enter SlimFast , a leading global weight management brand, that announced today the first-ever nationally distributed intermittent fasting product line*.
  • These new products will meet people exactly where they are and give them simple, smart and satisfying solutions to successfully practice intermittent fasting."
  • The new intermittent fasting line can easily complement the SlimFast Plan or be enjoyed alongside a do-it-yourself weight management approach.
  • For more information on the new SlimFast intermittent fasting product line, as well as other SlimFast products and store locations, please visit slimfast.com .

The New Gold Standard Protein Shake Joins Optimum Nutrition's Gold Standard Product Line Known for the World's Most Popular Protein Powder

Retrieved on: 
Monday, August 29, 2022

DOWNERS GROVE, Ill., Aug. 29, 2022 /PRNewswire/ -- Optimum Nutrition ("ON"), a global leader in sports nutrition, announced today the launch of its new Gold Standard Protein Shake. The ready-to-drink option brings the world's No. 1 selling whey protein powder brand1 – Gold Standard – into a grab-and-go format that proves convenience doesn't have to compromise quality. The new, versatile drink option provides the ON standard of delicious, designed to delight in chocolate and vanilla flavors, and formulated with 24 grams of protein per serving, so consumers can fuel their day with anytime, anywhere nutrition to meet their performance goals without slowing down.

Key Points: 
  • 1 selling whey protein powder brand1 Gold Standard into a grab-and-go format that proves convenience doesn't have to compromise quality.
  • "With the launch of Gold Standard Protein Shake we aim to deliver a convenient ready-to-drink format that offers the gold standard experience our consumers expect from the leading sports protein brand."
  • "The new Gold Standard Protein Shakes have become my go-to when I need to refuel no matter where the day takes me.
  • For over 30 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard 100%Whey, which is universally recognized as the world's No.

Optimum Nutrition® is Building Better Lives Through Community Fitness Equipment Donation to Davante Adams and Justin Jefferson Hometowns

Retrieved on: 
Friday, January 21, 2022

and Saint Rose, La., as part of its Building Better Lives program, which aims to heighten awareness and address disparities in access to fitness.

Key Points: 
  • and Saint Rose, La., as part of its Building Better Lives program, which aims to heighten awareness and address disparities in access to fitness.
  • Through this partnership with Optimum Nutrition, that park is going to have brand new fitness equipment the whole community can use.
  • Optimum Nutrition selected KOMPAN Sport & Fitness as its Building Better Lives equipment partner.
  • Optimum Nutrition announced the Building Better Lives program in May of 2021, rooted in the company's belief in the transformative power of fitness.