Search engine marketing

RollWorks Announces ABM App on Salesforce AppExchange, The World's Leading Enterprise Apps Marketplace

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Monday, April 15, 2019
Technology, Software, Search engine marketing, Search engine optimization, Communications, Advertising, Marketing, Public relations, Investor relations, Marketing, Market economics), Microeconomics, salesforce.com, Digital marketing, Account-based marketing, ABM, Product marketing, Engagio

RollWorks, a division of AdRoll Group, today publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns.

Key Points: 
  • RollWorks, a division of AdRoll Group, today publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns.
  • Built on the Salesforce Platform, the RollWorks ABM App is currently available on AppExchange at: https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000EJH...
    The pressure on B2B marketers to drive measurable revenue impact is higher than ever.
  • The RollWorks ABM App makes it easier for marketers to leverage prospect and customer data in Salesforce to run targeted digital marketing campaigns.
  • Specific features of the RollWorks ABM App include:
    Audience management Sync account and contact data from Salesforce to RollWorks to define target audiences.

Communication Strategies Group is the New CS-Effect

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Monday, April 15, 2019
Search engine marketing, Social media, Communications, Advertising, Marketing, Public relations, Investor relations, Communication design, Product management, Brand, Graphic design, Marketing, Market economics), Articles

Beating these odds, the woman-owned Communication Strategies Group (CSG) has risen as one of the top boutique communications agencies in Chicago as it celebrates its 15th anniversary.

Key Points: 
  • Beating these odds, the woman-owned Communication Strategies Group (CSG) has risen as one of the top boutique communications agencies in Chicago as it celebrates its 15th anniversary.
  • The new brand represents the agencys purpose: to drive change and cause an effect through communications.
  • After 15 years, it was time that our brand caught up with our agencys progress, said Lynda Baldwin, Partner, CS-Effect.
  • The new brand emphasizes the agencys commitment to strategic communications that drive the biggest impact and cause the greatest effect.

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

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Friday, April 12, 2019
Technology, Data management, Software, Other Technology, Search engine marketing, Professional services, Accounting, Banking, Consulting, Finance, Insurance, Other Professional Services, Communications, Advertising, Marketing, Other Communications, Marketing, Customer, Business, Economy, Articles

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry.

Key Points: 
  • Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry.
  • The inclusion of this data allows a more precise use of property value as a predictor of wealth and financial behaviors.
  • With P$YCLE Premier, it is now extended to $3 million+, which helps financial services clients better understand key distinctions in high affluent segments.
  • Claritas has nearly 50 years of experience in providing its clients with unparalleled insight into the American consumer.

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

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Thursday, April 11, 2019
Supply chain management, Search engine marketing, Retail, Communications, Advertising, Marketing, Online advertising, Ads.txt, Data analysis, Internet fraud, World Wide Web, IAB, Interactive Advertising Bureau

These specifications were created by the IAB Tech Labs OpenRTB Working Group and build on the momentum towards transparency, brand safety, and trust in the digital advertising ecosystem brought by the ads.txt and app-ads.txt specifications.

Key Points: 
  • These specifications were created by the IAB Tech Labs OpenRTB Working Group and build on the momentum towards transparency, brand safety, and trust in the digital advertising ecosystem brought by the ads.txt and app-ads.txt specifications.
  • I encourage everyone to provide feedback to the Tech Lab, and adopt as soon as the specs are finalized.
  • The two specs will also take centerstage in discussion at the upcoming IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain event in New York City on May 6th, 2019.
  • Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London.

Gartner Survey Shows Accelerating Privacy Regulation Returns as the Top Emerging Risk Worrying Organizations in 1Q19

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Thursday, April 11, 2019
Technology, Data management, Internet, Software, Security, Small business, Search engine marketing, Search engine optimization, Social media, Professional services, Accounting, Banking, Consulting, Finance, Human resources, Insurance, Legal, Other Professional Services, Communications, Marketing, Publishing, Information governance, Privacy law, Law, Privacy, Terms of service, Digital rights, Human rights, Identity management, Internet privacy, Medical privacy, Information privacy

Sixty-four percent of respondents indicated that accelerating privacy regulation was a key risk facing their organizations.

Key Points: 
  • Sixty-four percent of respondents indicated that accelerating privacy regulation was a key risk facing their organizations.
  • An increasingly fragmented data privacy regulatory landscape, with new privacy laws also recently enacted in Australia and Japan, have complicated the path to full privacy compliance for many organizations.
  • In addition to being rated the top risk this quarter, accelerating privacy regulation was also rated as a risk with very rapid velocity, meaning that the risk would have high organizational impact if it were to materialize.
  • A number of other emerging risks cited in the survey may also be contributing to executive unease around accelerating privacy regulation.

CyberLink Ranks Among Top 20 Vendors in Latest NIST Face Recognition Test

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Thursday, April 11, 2019
Technology, Consumer electronics, Online Retail, Hardware, Internet, Software, Audio, Video, Blogging, Search engine marketing, Social media, Retail, Communications, Marketing, Public relations, Investor relations, Face recognition, Biometrics, CyberLink, Face Recognition Vendor Test, Surveillance, Automatic identification and data capture, FRVT, Facial recognition system, Artificial intelligence, Learning

CyberLink Corp (5203.TW) today announced that it has ranked among the worlds top 20 vendors in facial recognition based on its FaceMe Facial Recognition Engine , and third fastest among the top 20 vendors in the latest Face Recognition Vendor Test (FRVT) 1:1 evaluation conducted by the U.S. National Institute of Standards and Technology (NIST)1.

Key Points: 
  • CyberLink Corp (5203.TW) today announced that it has ranked among the worlds top 20 vendors in facial recognition based on its FaceMe Facial Recognition Engine , and third fastest among the top 20 vendors in the latest Face Recognition Vendor Test (FRVT) 1:1 evaluation conducted by the U.S. National Institute of Standards and Technology (NIST)1.
  • As a result, FaceMe is now firmly placed amongst the leading AI facial recognition engines globally, and one of the premier solutions in Asia-Pacific.
  • NISTs independent evaluations establish CyberLink as one of the de facto leaders in facial recognition research and development on a global scale, said Dr. Jau Huang, CEO of CyberLink.
  • In this test, CyberLink is ranked number 18 among all team/vendor (vendors submitting 2 algorithms are counted as one team/vendor).

Supermetrics Turns Google’s BigQuery into an Accessible Marketing Analytics Platform

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Wednesday, April 10, 2019
Technology, Data management, Venture capital, Software, Search engine marketing, Search engine optimization, Social media, Professional services, Communications, Marketing, Articles, Web services, Economy, BigQuery, Google, Business intelligence, Social media, World Wide Web, Analytics, LinkedIn

It is now possible to connect data sources like Facebook, Linkedin and Adobe Analytics to BigQuery with just a few clicks.

Key Points: 
  • It is now possible to connect data sources like Facebook, Linkedin and Adobe Analytics to BigQuery with just a few clicks.
  • Supermetrics for BigQuery helps marketers harness the power of BigQuery with minimal technical knowledge and without the dependency on developers.
  • Supermetrics for BigQuery allows us to save time and effort with integration work and data pipeline maintenance.
  • Supermetrics for BigQuery is the latest addition to a line of Supermetrics products that have quickly grown in popularity among data-driven marketers around the world.

Tribe Builder Media Ranked #5 Best Entrepreneurial Company in America by Entrepreneur Magazine

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Wednesday, April 10, 2019
Search engine marketing, Social media, Communications, Advertising, Marketing, Public relations, Investor relations, Publishing, Other Communications, Business, Articles, Economy, Entrepreneurship, Small business

Tribe Builder Media is a hybrid agency that connects the worlds of digital marketing, public relations and experiential marketing.

Key Points: 
  • Tribe Builder Media is a hybrid agency that connects the worlds of digital marketing, public relations and experiential marketing.
  • Tribe Builder goes beyond just pitching the media -- its analytic software features full-fidelity data and comprehensive campaign reporting, so clients can listen, analyze, and optimize its PR campaign/strategy in real-time.
  • Sabrina is a regular contributor to Entrepreneur Magazine herself, and her thought leadership has also been featured in Forbes, Inc., Huffington Post and many other top-tier publications.
  • In addition to growing Tribe Builder Media in 2019, Sabrina has plans to launch an incubator program for emerging minority entrepreneurs, with an emphasis on community development.

At ARF AudiencexScience, MRI-Simmons Experts Will Focus on Elevating Sample Quality, Maintaining Consistency in Audience Segments

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Wednesday, April 10, 2019
Technology, Data management, Internet, Search engine marketing, Communications, Advertising, Marketing, Articles, Academic disciplines, Engineering, Psychometrics, Knowledge, Research, Scientific method, Reliability engineering, Magnetic resonance imaging, Hyatt, g factor

What are the best-in-class methods for maintaining the integrity of audience segments across several platforms?

Key Points: 
  • What are the best-in-class methods for maintaining the integrity of audience segments across several platforms?
  • In two sessions at next weeks ARF AudiencexScience conference , two MRI-Simmons experts will share insights on key aspects of data reliability and audience uniformity.
  • The event is taking place April 15th and 16th at the Hyatt Regency in Jersey City, NJ.
  • Throughout his career, Millman has maintained a focus on quantitative and statistical analysis, survey, research design, and other applied research techniques.

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

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Wednesday, April 10, 2019
Entertainment, TV and Radio, Technology, Data management, Software, Other Technology, General Entertainment, Mobile, Wireless, Search engine marketing, Search engine optimization, Social media, Communications, Advertising, Marketing, Intelligence, Intelligence quotient, Psychometrics, Entertainment, TV and Radio, Technology, Data management, Software, Other Technology, General Entertainment, Mobile, Wireless, Search engine marketing, Search engine optimization, Social media, Communications, Advertising, Marketing, Intelligence, Intelligence quotient, Psychometrics

Kinetiq will serve as the worlds largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.

Key Points: 
  • Kinetiq will serve as the worlds largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
  • Existing investors from 4C and iQ Media, including Jump Capital, Edison Partners, GMH Ventures, Kayne Capital and Civolution Holdings will remain involved.
  • Kinetiqs combined global TV intelligence network will enable broadcasters, brands, agencies and software partners to evaluate and measure TV and video with the same speed, accuracy and agility as digital.
  • Were excited to leverage the unmatched strength of Kinetiqs global TV intelligence network to fuel the media analytics available to brands through the Scope by 4C platform.