Search engine marketing

DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

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Wednesday, July 28, 2021
Software, Social media, Search engine optimization, Search engine marketing, Data management, Technology, Other Communications, Public relations, Investor relations, Marketing, Advertising, Communications, Other Technology, Advertising, Brand, Communication design, Graphic design, Product management, DV, Marketing, Articles

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.

Key Points: 
  • DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.
  • Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences.
  • DoubleVerifys Brand Suitability Tiers enable brands to align their advertising dollars with suitable content, which improves performance, said Mark Zagorski, CEO of DoubleVerify.
  • Our new enhancements further empower advertisers to proactively manage their safety and suitability preferences.

Drips Receives Significant Strategic Growth Investment from Accel-KKR

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Wednesday, July 28, 2021
Mobile, Wireless, Social media, Internet, Search engine marketing, Consumer electronics, Technology, Other Communications, Marketing, Advertising, Audio, Video, Communications, Other Technology, Telecommunications, Private equity firms, Investment, Alternative investment management companies, Kohlberg Kravis Roberts, Accel-KKR, Accel

Drips , the founders of Conversational Texting, today announced it has secured a significant investment from Accel-KKR to fuel the next era of growth of its first-to-market conversational AI platform.

Key Points: 
  • Drips , the founders of Conversational Texting, today announced it has secured a significant investment from Accel-KKR to fuel the next era of growth of its first-to-market conversational AI platform.
  • Drips focus on empowering brands to capture intent and drive meaningful conversations has sparked rapid growth since the company was founded in 2016.
  • This year, Drips will reach nearly three times our 2019 revenues and our strong financial performance is what made this investment possible.
  • With Accel-KKR as our partner, we are positioned to catapult into our next phase of growth and product innovation, said Aaron Christopher (A.C.) Evans, Drips CEO.

Merkle’s Q2 2021 Digital Marketing Report Showcases Strong Rebound Across Channels

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Wednesday, July 28, 2021
Mobile, Wireless, Technology, Marketing, Advertising, Communications, Internet, Social media, Search engine marketing, Retail, Online Retail, Software, Operating systems, Computing, Universal Windows Platform apps, Social media, Instagram, Mobile software, Video software, Facebook, Amazon

Q2 2021 was marked by a strong rebound across channels with year-over-year spikes for Amazon which hosted its first Q2 Prime Day along with other key platforms like Google, Facebook, and Instagram.

Key Points: 
  • Q2 2021 was marked by a strong rebound across channels with year-over-year spikes for Amazon which hosted its first Q2 Prime Day along with other key platforms like Google, Facebook, and Instagram.
  • Facebook spending saw massive growth for Q2 2021 (+68% Y/Y), compared to a relatively flat Q2 2020 increase of 4%.
  • Instagram spend slowed Y/Y growth for Q2 (+4% Y/Y), but saw a strong decrease in CPM (-31% Y/Y).
  • To learn more about the findings within the Q2 2021 DMR, download the full report here .

RxSugar® Finds Sweet Success Following QVC® Appearances

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Tuesday, July 27, 2021
LGBTQ+, Social media, Family, Search engine marketing, Blogging, Consumer, Food, Beverage, Retail, Public relations, Investor relations, Children, Marketing, Advertising, Communications, Food and drink, Foods, Syrup, Sugar substitutes, Condiments, Canadian cuisine, Greek cuisine, Chocolate syrup, Pancake, Sugar

RxSugar, one of the worlds best tasting, plant-based sugar alternatives and syrups, successfully drove strong sales of its RxSugar Swealthy Set comprised of RxSugars Crystal Sugar, Liquid Sugar, Pancake Syrup and Chocolate Syrup during two on-air QVC appearances.

Key Points: 
  • RxSugar, one of the worlds best tasting, plant-based sugar alternatives and syrups, successfully drove strong sales of its RxSugar Swealthy Set comprised of RxSugars Crystal Sugar, Liquid Sugar, Pancake Syrup and Chocolate Syrup during two on-air QVC appearances.
  • This success comes after RxSugar won judges over during QVC and HSN s The Big Find product search.
  • RxSugars peerless product family includes RxSugar One Pound Canister, RxSugar Stick Pack Carton, RxSugar Organic Liquid Sugar, RxSugar Organic Pancake Syrup, and RxSugar Organic Chocolate Syrup.
  • RxSugar.

Two Nil Holdings Appoints Michael Lyons as Chief Investment Officer and Managing Director of Juice Media LLC

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Tuesday, July 27, 2021
Marketing, Advertising, Communications, Search engine marketing, Other Communications, Public relations, Investor relations, Lyons

Two Nil Holdings (TNH), an emerging global marketing services network focused on servicing direct-to-consumer brands with strategy, advanced analytics, and media activation, is pleased to announce the appointment of Michael Lyons as Chief Investment Officer and Managing Director of Juice Media LLC, effective immediately.

Key Points: 
  • Two Nil Holdings (TNH), an emerging global marketing services network focused on servicing direct-to-consumer brands with strategy, advanced analytics, and media activation, is pleased to announce the appointment of Michael Lyons as Chief Investment Officer and Managing Director of Juice Media LLC, effective immediately.
  • In his new role, Lyons will oversee all activation and investment efforts across TNHs clientele while leading TNHs investment arm - Juice Media LLC.
  • Prior to joining Juice Media LLC, Lyons worked at Casual Precision where he partnered with TWO NIL LLC to activate clients across OTT/CTV opportunities.
  • In 2014, Lyons co-founded Bliss Point Media where he operated as the Chief Media Officer.

Juliet Shavit to Speak on Grid Edge Innovation at IEEE Power and Engineering Society General Meeting this Week

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Tuesday, July 27, 2021
Other Energy, Utilities, Search engine marketing, Energy, Other Construction & Property, Residential Building & Real Estate, Construction & Property, Other Communications, Publishing, Public relations, Investor relations, Marketing, Communications, Building Systems, Articles, Emerging technologies, Electric power distribution, Institute of Electrical and Electronics Engineers, Smart grid, Electrical grid, Shavit, Home automation

SmartMark Communications, the leader in smart grid customer education, announced today that its president, Juliet Shavit, will be speaking at the IEEE Power and Engineering Society General meeting this week.

Key Points: 
  • SmartMark Communications, the leader in smart grid customer education, announced today that its president, Juliet Shavit, will be speaking at the IEEE Power and Engineering Society General meeting this week.
  • Shavit will be speaking on the panel entitled, Innovation at the Edge of the Grid on July 29, 2021 at 10:00am ET.
  • These applications include such areas as smart homes and buildings, connected communities, and more personalized energy use tools that leverage disaggregated data.
  • Shavit will join a number of industry experts from the U.S. Department of Energy and private industry on the panel.

ZoomInfo Named to 2021 Fortune Best Workplaces for Millennials List

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Tuesday, July 27, 2021
Software, Search engine marketing, Marketing, Data management, Communications, Small business, Professional services, Technology, Demographics, ZoomInfo, Magazines, Articles, Millennials, Fortune, Generation Z, NASDAQ, Periodicals, Draft:Henry Schuck

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, has been named to the 2021 Fortune Best Workplaces for Millennials List .

Key Points: 
  • ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, has been named to the 2021 Fortune Best Workplaces for Millennials List .
  • This was a particularly important recognition for ZoomInfo, said ZoomInfo Founder and CEO Henry Schuck.
  • If you have the drive to become 1% better every single day, you can achieve the career you dream of at ZoomInfo.
  • View the complete 2021 Fortune Best Workplaces for Millennials List .

Twitter Tumbles, FOXNews.com Falls to Record-Low Satisfaction Score, ACSI Data Show

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Tuesday, July 27, 2021
Technology, Professional services, Search engine optimization, Search engine marketing, Entertainment, Blogging, Other Communications, Publishing, Public relations, Investor relations, Other Technology, Advertising, Communications, Other Professional Services, Internet, Mobile, Wireless, Data management, Other Entertainment, American Customer Satisfaction Index, Services marketing, Software, Operating systems, Customer satisfaction, ACSI, Satisfaction, US Airways, Twitter, Airlines

Customer satisfaction with each category may be unchanged, but its hard to ignore the negative movement among these well-known players.

Key Points: 
  • Customer satisfaction with each category may be unchanged, but its hard to ignore the negative movement among these well-known players.
  • Twitter takes last place after experiencing the largest decline across all three e-business categories, plummeting 10% to an ACSI score of 61.
  • News and opinion websites hold steady, yet satisfaction with FOXNews.com falls to record low
    Following a 3.9% drop one year ago, user satisfaction with news and opinion websites holds steady at an ACSI score of 74.
  • ACSI and its logo are Registered Marks of American Customer Satisfaction Index LLC.

Conversion Pipeline, LLC Expands Presence to Pittsburgh, PA

Retrieved on: 
Tuesday, July 27, 2021
Digital marketing, Marketing, World Wide Web, Search engine marketing, Search engine optimization, Conversion marketing

FAIRFAX, Va., July 27, 2021 /PRNewswire-PRWeb/ --Conversion Pipeline, LLC a leading Digital Marketing firm, now has a presence in Pittsburgh, PA to provide local support for their Search Engine Optimization, Search Engine Marketing as well as their complete suite of advertising and marketing services.

Key Points: 
  • FAIRFAX, Va., July 27, 2021 /PRNewswire-PRWeb/ --Conversion Pipeline, LLC a leading Digital Marketing firm, now has a presence in Pittsburgh, PA to provide local support for their Search Engine Optimization, Search Engine Marketing as well as their complete suite of advertising and marketing services.
  • We felt now was a great opportunity to offer these local businesses the support needed to help them advertise and market online," said Michael Delpierre, CEO of Conversion Pipeline.
  • This will be led by Conversion Pipeline employee and Pittsburgh area resident, Logan Robins.
  • 2017 Conversion Pipeline was listed by CIO Review Magazine as one of the 20 Most Promising Google Technology Solutions Providers.

Apple Dominates with 59 Percent Revenue Share in Tablet Apps Processors in Q1 2021, Finds Strategy Analytics

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Monday, July 26, 2021
Consumer electronics, General Automotive, Technology, Consumer, Other Retail, Manufacturing, Publishing, Marketing, Advertising, Communications, Retail, Social media, Search engine optimization, Search engine marketing, Blogging, Automotive, Women, Other Technology, Software, Other Manufacturing, MEN, Hardware, Companies, Technology, Computing, Fabless semiconductor companies, MediaTek, Qualcomm, Tablet computer, Apple Inc., Samsung Electronics, Intel

1Q21 Tablet AP Revenue Share (Source: Strategy Analytics)

Key Points: 
  • 1Q21 Tablet AP Revenue Share (Source: Strategy Analytics)
    The tablet AP market grew 33 percent to $761 million in Q1 2021, per Strategy Analytics' Handset Component Technologies ( HCT ) research report, " Tablet Apps Processor Market Share Tracker Q1 2021: MediaTek Maintains Top Unit Share Spot in non-iPad Tablets ".
  • Apple, Intel, Qualcomm, MediaTek and Samsung LSI captured the top-five tablet applications processor (AP) revenue share slots in Q1 2021.
  • Apple maintained its tablet AP market leadership with a 59 percent revenue share in Q1 2021, followed by Intel with 14 percent and Qualcomm with 10 percent.
  • Sravan Kundojjala , author of the report and Associate Director of Handset Component Technologies service at Strategy Analytics, commented, "Strategy Analytics estimates that Apple increased its tablet AP revenue share to 59 percent in Q1 2021 the company's highest share in the past nine years.