ironSource Aura Releases Smart TV Engagement Solution for Mobile Operators and Pay TV Providers
SAN FRANCISCO, Sept. 29, 2020 /PRNewswire-PRWeb/ -- ironSource Aura , the leading engagement platform for mobile carriers and OEMs, announced today its new customer engagement solution for Pay TV providers.
- SAN FRANCISCO, Sept. 29, 2020 /PRNewswire-PRWeb/ -- ironSource Aura , the leading engagement platform for mobile carriers and OEMs, announced today its new customer engagement solution for Pay TV providers.
- The unique solution transforms the TV experience, empowering users to customize their TVs with their preferred content and services during the initial setup process, and throughout the lifetime of their Pay TV subscription.
- By doing so, it provides Pay TV providers with premium, ongoing engagement opportunities with their subscribers, enabling them to elevate their brand and generate new and new recurring continuous revenue streams.
- "We've developed a solution that combines Aura's proven strength in content distribution and engagement with Pay TV providers' needs," explains Benbasat.