Pennsylvania Lottery

Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas

Retrieved on: 
Sunday, October 22, 2023

NEW YORK, Oct. 22, 2023 (GLOBE NEWSWIRE) -- Optimove, the leading Customer-Led Marketing Platform, today announced it has appointed Shai Frank as Senior Vice President of Product and General Manager of the Americas.

Key Points: 
  • NEW YORK, Oct. 22, 2023 (GLOBE NEWSWIRE) -- Optimove, the leading Customer-Led Marketing Platform, today announced it has appointed Shai Frank as Senior Vice President of Product and General Manager of the Americas.
  • With significant company growth driven by pioneering product development initiatives, Optimove has established itself as the bellwether company, setting new industry standards in Customer-Led Marketing.
  • Shai Frank's expertise and deep understanding of Customer-Led Marketing make him the perfect candidate to lead this charge in the Americas.
  • Shai Frank, newly appointed Senior Vice President of Product and GM for the Americas, shared his enthusiasm, saying, “I am humbled to be chosen to help drive Optimove's expansion efforts in the Americas.

Pennsylvania Skill, Powered by Pace-O-Matic, Congratulates Pennsylvania Gaming Industry on Record Yearly Profits -- Again

Retrieved on: 
Tuesday, August 22, 2023

HARRISBURG, PA, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Pennsylvania Skill, powered by Pace-O-Matic (POM), once again is congratulating the Pennsylvania gaming industry on breaking more revenue records.

Key Points: 
  • HARRISBURG, PA, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Pennsylvania Skill, powered by Pace-O-Matic (POM), once again is congratulating the Pennsylvania gaming industry on breaking more revenue records.
  • The Pennsylvania Gaming Control Board (PGCB) recently reported yet another increase in annual revenue for the gaming industry.
  • Pennsylvania casino revenues also grew 11.5% during the first six months of 2023, according to the American Gaming Association (AGA), the industry’s trade group.
  • “Once again, we are congratulating Pennsylvania’s gaming industry on record profits,” said POM’s Chief Public Affairs Officer, Mike Barley.

NeoGames signs agreement with Scientific Games to supply its NeoGames Studio content to the Pennsylvania Lottery

Retrieved on: 
Tuesday, August 15, 2023

LUXEMBOURG, Aug. 15, 2023 (GLOBE NEWSWIRE) -- NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has signed an agreement with Scientific Games to deliver its premium NeoGames Studio content to the Pennsylvania Lottery.

Key Points: 
  • LUXEMBOURG, Aug. 15, 2023 (GLOBE NEWSWIRE) -- NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has signed an agreement with Scientific Games to deliver its premium NeoGames Studio content to the Pennsylvania Lottery.
  • NeoGames Studio, the Company's in-house games studio, holds a 17-year track record of providing lotteries with a constant flow of premium eInstant games, having created over 250 games since its inception.
  • Drew Svitko, Executive Director of the Pennsylvania Lottery, said: “We are delighted to be able to add the successful and innovative NeoGames Studio portfolio to our iLottery online platform.
  • This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers.

9Rooftops Retains Pennsylvania Lottery as Agency of Record Relationship Celebrates 20 Years

Retrieved on: 
Tuesday, July 11, 2023

9Rooftops , an integrated marketing agency known for breakthrough creative that gets results, announced today the continuation of its agency-of-record relationship with the Pennsylvania (PA) Lottery after a competitive review.

Key Points: 
  • 9Rooftops , an integrated marketing agency known for breakthrough creative that gets results, announced today the continuation of its agency-of-record relationship with the Pennsylvania (PA) Lottery after a competitive review.
  • “We’ve been honored and grateful for our role in helping the Pennsylvania Lottery succeed and grow,” Kevin Meany, CEO, 9Rooftops, said.
  • Promoting the launch of the PA Lottery Online gaming platform , which helped modernize the Lottery and generate new funds to benefit older Pennsylvanians.
  • Moreover, as we have done, we will continue to provide ongoing and detailed insights that help the Pennsylvania Lottery grow in an environment of unprecedented competition."

CLEAR COALITION URGES LAWMAKERS TO OPPOSE SO-CALLED "SKILL GAMES"

Retrieved on: 
Monday, June 26, 2023

HARRISBURG, Pa., June 26, 2023 /PRNewswire/ -- Leaders of the CLEAR Coalition announced their opposition to legislation that would allow so-called "skill games" across Pennsylvania.

Key Points: 
  • HARRISBURG, Pa., June 26, 2023 /PRNewswire/ -- Leaders of the CLEAR Coalition announced their opposition to legislation that would allow so-called "skill games" across Pennsylvania.
  • A copy of their letter to lawmakers is below.
  • Every $1 pumped into a skill machine comes at the expense of a vulnerable Pennsylvanian who needs the support of these programs.
  • If you would like to discuss this matter further, please contact CLEAR Coalition spokesperson Danielle Gross.

Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack

Retrieved on: 
Monday, November 14, 2022

NEW YORK, Nov. 14, 2022 /PRNewswire/ -- Optimove, the first Customer-Led Marketing Platform, today announced new integrations with social networks TikTok and Snapchat. The integrations expand clients' digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.  

Key Points: 
  • NEW YORK, Nov.14, 2022 /PRNewswire/ --Optimove, the first Customer-Led Marketing Platform, today announced new integrations with social networks TikTok and Snapchat.
  • The integrations expand clients' digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages.
  • TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.
  • Marketing teams can now create, orchestrate, and measure digital advertising campaigns on TikTok and Snapchat directly via the Optimove Platform.

Optimove Launches Direct Access to Optimove Data in Snowflake

Retrieved on: 
Tuesday, October 18, 2022

NEW YORK, Oct. 18, 2022 /PRNewswire/ -- Optimove, the first Customer-Led Marketing Platform, today announced that it now offers secure and direct access to Optimove data to customers across the Snowflake Data Cloud. The new offering expands Optimove's partnership with Snowflake and builds on previous capabilities.

Key Points: 
  • The integration provides joint customers with direct access to live Optimove data within their Snowflake accounts, further eliminating data silos and enhancing sharing of governed data across business ecosystems
    NEW YORK, Oct. 18, 2022 /PRNewswire/ --Optimove, the first Customer-Led Marketing Platform, today announced that it now offers secure and direct access to Optimove data to customers across the Snowflake Data Cloud.
  • Optimove, already Powered by Snowflake, is now leveraging Snowflake's Secure Data Sharing, to give clients direct access to Optimove's unified and enriched customer data, such as daily snapshots of customer activity and purchase history.
  • This new integration enables clients to benefit from:
    Direct access to secure, governed data:consumes customer data enriched by Optimove directly within the Data Cloud.
  • "Companies are turning to Snowflake to mobilize data with near unlimited scale, concurrency, and performance," said Erik Holt, VP, Global Channels at Optimove.

One in two U.S. holiday shoppers steadfastly brand loyal - will only shop at stores frequented in the past: Optimove Survey

Retrieved on: 
Wednesday, September 21, 2022

The survey found U.S. holiday shoppers, overall, will budget less on holiday gifts in 2022. Twice as many will spend less (35%) than respondents who plan to spend more (17%). Most will start their shopping journey early, with more than half saying Halloween will initiate their purchasing. Further, consumers are open to early offers from familiar brands -- 69% of respondents want early offers from preferred retailers. Just 41% of respondents said they are willing to wait for Black Friday/Cyber Monday sales.  

Key Points: 
  • NEW YORK, Sept. 21, 2022 /PRNewswire/ -- One in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past.
  • The survey found U.S. holiday shoppers, overall, will budget less on holiday gifts in 2022.
  • According to Pini Yakuel, CEO of Optimove, "These results underscore that brand loyalty is a huge bonus for retailers.
  • The survey of 514 U.S. consumers revealed several other key insights about shoppers as they approach the 2022 holiday season.

Optimove Raises Commitment to Security and Privacy; Completes SOC 2 Type II Compliance

Retrieved on: 
Tuesday, September 6, 2022

NEW YORK, Sept. 6, 2022 /PRNewswire/ -- Optimove, the leading CRM Marketing platform, today announced it has completed an independent examination for Service Organization Control (SOC) 2 Type II Compliance. The compliance validates Optimove as a trusted and highly secure technology and demonstrates its commitment to its customers' enterprise security practices and standards.

Key Points: 
  • The compliance validates Optimove as a trusted and highly secure technology and demonstrates its commitment to its customers' enterprise security practices and standards.
  • There are two types of SOC 2 reports, and Optimove now complies with Type II, which details the operational efficiency of its systems.
  • Optimove, which holds an ISO 27001 certification since 2017, completed the SOC2 Type II audit for security, availability, processing integrity, and confidentiality in June 2022.
  • The company's SOC2 Type II report outlines security processes and controls Optimove has implemented and offers to its customers.

Pennsylvanians Against Gaming Expansion: Illegal 'Skill' Games Cost Older Pennsylvanians $650 Million

Retrieved on: 
Monday, August 22, 2022

HARRISBURG, Pa., Aug. 22, 2022 /PRNewswire/ -- A new analysis by the Pennsylvania Lottery shows that so-called skill games, which the Pennsylvania State Police, Office of Attorney General and the Pennsylvania Gaming Control Board maintain are illegal gaming devices, have led to an estimated loss of $650 million in Pennsylvania Lottery scratch sales.

Key Points: 
  • HARRISBURG, Pa., Aug. 22, 2022 /PRNewswire/ -- A new analysis by the Pennsylvania Lottery shows that so-called skill games, which the Pennsylvania State Police, Office of Attorney General and the Pennsylvania Gaming Control Board maintain are illegal gaming devices, have led to an estimated loss of $650 million in Pennsylvania Lottery scratch sales.
  • The report, which is an update to previous Lottery analyses of the impact of skill games, states that:
    "In the following report, we show detailed analyses that estimate more than $650 million in Pennsylvania Lottery scratch sales have been lost to unregulated Games of Skill machines across the Commonwealth.
  • It is time, once and for all, to tighten state law and shut these machines down," said Pete Shelly, spokesman for Pennsylvanians Against Gaming Expansion.
  • They also are bringing crime to communities across the state, and they drain revenue from programs for seniors that the Pennsylvania Lottery funds," Shelly said.