Retail Order Values Increased by 22% for Businesses Giving Back in 2021 Says State of Social Impact Report
CHICAGO, May 18, 2022 /PRNewswire/ -- ShoppingGives, the social impact commerce platform that creates purposeful and profitable relationships between brands and nonprofits, today released data from its 2022 State of Social Impact Report with Coresight Research. The report features analysis of 1,646 eCommerce and Direct-to-Consumer (DTC) brands on the state of impact in two consecutive years (2020 and 2021).
- The report features analysis of 1,646 eCommerce and Direct-to-Consumer (DTC) brands on the state of impact in two consecutive years (2020 and 2021).
- "ShoppingGives' mission of connecting cause with commerce, facilitating actionable giving, and social impact to nonprofits is directly reflected with the findings in this report," said ShoppingGives CEO Ronny Sage.
- Key findings from the report include:
Support for international causes fueled growth for brands in 2021: the average order value (AOV) for businesses who give back grew by 22% in 2021. - While we witnessed unprecedented levels of giving in 2020, there was a significant continued trend of increased generosity in 2021.