Build-A-Bear and Cinemark Announce First-Time Collaboration to Release New Holiday Film 'Glisten and the Merry Mission' in Theaters Across the Country
ST. LOUIS , Sept. 27, 2023 /PRNewswire/ -- In a first-time deal of its kind for the company, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE: BBW), with Foundation Media Partners, announces a collaboration with Cinemark Holdings, Inc. (NYSE: CNK) to exclusively release the company's new animated feature film Glisten and the Merry Mission in Cinemark theaters across the country starting November 3. The first trailer for Glisten and the Merry Mission, which can be seen at Build-A-Bear® | Merry Mission Movie (buildabear.com) highlights the heartfelt and exciting story reminding everyone that "Christmas is all about believing."
- "Cinemark is excited to work with Build-A-Bear Entertainment on this special theatrical film release for Glisten and the Merry Mission," said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer.
- The feature is enhanced with original music including a special holiday song by Ms. Warwick produced by Grammy winner Damon Elliot.
- The film is based on a storyline inspired by Build-A-Bear Workshop's multi-year best-selling plush, the Merry Mission collection, which includes the enchanted snow deer, Glisten.
- Tickets for the film will be available starting October 12 at Cinemark.com and on the Cinemark app.