Creative

Rollerdrome Now Available on Xbox Series X|S and Windows PC

Retrieved on: 
Tuesday, November 28, 2023

Private Division and Roll7 today announced that Rollerdrome, the imaginative third-person shooter-skater, is now available on Xbox Series X|S and Windows PC.

Key Points: 
  • Private Division and Roll7 today announced that Rollerdrome, the imaginative third-person shooter-skater, is now available on Xbox Series X|S and Windows PC.
  • View the full release here: https://www.businesswire.com/news/home/20231128191068/en/
    Private Division and Roll7 today announced that Rollerdrome, the imaginative third-person shooter-skater, is now available on Xbox Series X|S and Windows PC.
  • Rollerdrome is available for digital download for $29.99 on Xbox Series X|S and Windows PC.
  • It is available to play now with Xbox Game Pass for console, PC, and cloud.

Keytalk AI signs an agreement with Microsoft Korea and Kyobo Book Centre to encourage creators and support a creative ecosystem with Generative AI

Retrieved on: 
Monday, December 18, 2023

SEOUL, South Korea, Dec. 18, 2023 /PRNewswire-PRWeb/ -- Keytalk AI signed an agreement with Microsoft Korea and Kyobo Book Centre to collaborate on lowering the barrier to entry for local IP content creators using generative AI.

Key Points: 
  • The goal of the agreement is to leverage Microsoft Azure OpenAI Service to enable a platform for literary and creative creators.
  • SEOUL, South Korea, Dec. 18, 2023 /PRNewswire-PRWeb/ -- Keytalk AI signed an agreement with Microsoft Korea and Kyobo Book Centre to collaborate on lowering the barrier to entry for local IP content creators using generative AI.
  • The goal of the agreement is to leverage Microsoft Azure OpenAI Service to enable a platform for literary and creative creators.
  • Through this, Keytalk AI will focus on the core areas of planning, building, and operating the global story idea platform "Lewis" with the support of Microsoft Korea.

OAAA UNVEILS FIRST ROUND OF SPEAKERS FOR THE 2024 OOH MEDIA CONFERENCE

Retrieved on: 
Wednesday, December 13, 2023

NEW YORK, Dec. 13, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, has opened registration and announced the first round of speakers for its annual OOH Media Conference taking place at the Omni La Costa Resort in Carlsbad, Calif., April 29-May 1, 2024. 

Key Points: 
  • Senior executives from across the OOH industry, as well as the larger marketing and media ecosystem, will gather next spring to explore the current era of transformation for the OOH industry and the importance of collaboration to further the industry's growth.
  • "It is a pivotal time for the OOH industry.
  • We've navigated through challenging times and built a solid foundation for an even healthier, faster growing industry," said Anna Bager, President & CEO, OAAA.
  • Notable speakers announced to date include:
    Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
    The OOH Media Conference will ultimately have dozens more speakers representing all aspects of the industry on its stages, including several tracks of curated programming, workshops and networking sessions.

Wpromote Launches Meta Creative Accelerator, First-to-Market App Unlocking AI-Powered Creative Performance

Retrieved on: 
Tuesday, December 12, 2023

EL SEGUNDO, Calif., Dec. 12, 2023 /PRNewswire/ -- Wpromote is releasing Creative Accelerator, a new proprietary app in Wpromote's proprietary marketing intelligence platform, Polaris .

Key Points: 
  • EL SEGUNDO, Calif., Dec. 12, 2023 /PRNewswire/ -- Wpromote is releasing Creative Accelerator, a new proprietary app in Wpromote's proprietary marketing intelligence platform, Polaris .
  • The new app unlocks a first-to-market advantage exclusive to Wpromote clients: a one-of-a-kind solution testing new creative themes against broad audiences on Meta that marketers can then scale to drive significant performance improvements.
  • Creative Accelerator was designed to work in tandem with Creative Insights, another Polaris app that reports on ad-level performance in Meta, isolating and tracking client performance gains driven by Creative Accelerator.
  • The Wpromote product team will be expanding Creative Insights reporting across all social, programmatic, and video media platforms to drive omnichannel creative testing recommendations in the near future.

Frito-Lay Unveils My Joy® Campaign to Celebrate Rising Creators

Retrieved on: 
Tuesday, December 12, 2023

PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Today, Frito-Lay announced My Joy, a new advertising campaign that showcases unique stories of joy through the lens of rising creators. Featuring a mosaic of cultures, identities, and talents, My Joy aims to inspire creators from all backgrounds to share their joy and authentic selves.

Key Points: 
  • PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Today, Frito-Lay announced My Joy , a new advertising campaign that showcases unique stories of joy through the lens of rising creators.
  • Featuring a mosaic of cultures, identities, and talents, My Joy aims to inspire creators from all backgrounds to share their joy and authentic selves.
  • The spot features five Joy Creators sharing what My Joy means to them while doing what they love.
  • "It's important for me to show other creators that joy has no limits, no matter what your background is.

THE LIVING LUXE DESIGN SHOW PRESENTED BY JENNAIR BRINGS IN A NEW ERA OF CANADIAN LUXURY APRIL 19-21, 2024

Retrieved on: 
Tuesday, December 12, 2023

TORONTO, Dec. 12, 2023 /CNW/ - The Living Luxe Design Show (LLDS) is set to enhance Toronto's cultural landscape with its return in 2024, taking center stage in an unparalleled, grand-scale exhibition.

Key Points: 
  • TORONTO, Dec. 12, 2023 /CNW/ - The Living Luxe Design Show (LLDS) is set to enhance Toronto's cultural landscape with its return in 2024, taking center stage in an unparalleled, grand-scale exhibition.
  • "As a brand that is committed to pushing boundaries and redefining luxury, JennAir is thrilled to partner with Living Luxe as the presenting sponsor of their 2024 Design Show.
  • Lori brings a tour-de-force of forward-thinking design inspiration that truly encapsulates the essence of luxury design.
  • Industry Expert Discussions on the JennAir Stage:
    Industry experts will grace the stage, including a fascinating discussion on Disrupting Design with JennAir.

Signaling a New Era of Human-Computer Interaction, D-ID Launches Digital Agents, a Natural User Interface (NUI) Product

Retrieved on: 
Tuesday, December 12, 2023

WILMINGTON, Del., Dec. 12, 2023 /PRNewswire/ -- D-ID, the leading platform for the generation of digital humans, announced today the limited release of D-ID Agents - a breakthrough in human-computer interaction akin to face-to-face human conversation. D-ID Agents is a no-code method of producing interactive digital humans to sell, support and teach on websites, presentations and apps and create a more natural and engaging customer experience.

Key Points: 
  • D-ID Agents is a no-code method of producing interactive digital humans to sell, support and teach on websites, presentations and apps and create a more natural and engaging customer experience.
  • With the growth of LLMs and rapid adoption of generative AI innovations, digital-native consumers are increasingly demanding a more natural and intuitive way to interact with applications.
  • NUI is the natural progression from TUI (Textual User Interface) and GUI (Graphical User Interface) and is a new way to facilitate interaction with devices of all kinds, on human terms.
  • "The NUI platform is changing this by enabling companies to develop interfaces that facilitate natural, face-to-face conversations with customers.

OAAA ANNOUNCES 82ND OBIE AWARDS JURY

Retrieved on: 
Monday, December 11, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership. Their collective experience and award-winning careers make them the perfect group to gauge what creative excellence looks like in the OOH advertising space today," said Anna Bager, President & CEO of OAAA. "We expect to see entries that have leaned more heavily into emerging tech and taken more creative risks -- putting innovation front and center. I look forward to seeing what campaigns and executions rise to the top of the heap."

Key Points: 
  • WASHINGTON, Dec. 11, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution.
  • Their collective experience and award-winning careers make them the perfect group to gauge what creative excellence looks like in the OOH advertising space today," said Anna Bager, President & CEO of OAAA.
  • Craft awards will be given in categories that include Copywriting, Digital Design, Photography, and more.
  • To learn more about the OBIE Awards and to enter, visit obieawards.org.

SRW Agency Co-founder, Strategy Veteran Kate Weidner Takes On Newly Created Role of Chief Strategy Officer

Retrieved on: 
Monday, December 11, 2023

CHICAGO, Dec. 11, 2023 /PRNewswire/ -- SRW Agency, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, announced co-founder and CEO Kate Weidner's transition into its newly created Chief Strategy Officer role. In this role, Weidner will focus keenly on developing and deploying the strategic framework across the agency's portfolio of food, beverage and better-for-you brands..

Key Points: 
  • CHICAGO, Dec. 11, 2023 /PRNewswire/ -- SRW Agency , an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, announced co-founder and CEO Kate Weidner 's transition into its newly created Chief Strategy Officer role.
  • Weidner is leading strategy on those accounts with a team deeply experienced in the wellness and food and beverage industries.
  • SRW's PR, Media, Influencer, and Creative teams will also ladder up to Weidner in this new role.
  • Kate Weidner has been with SRW since its inception and has played a critical role in the agency's success.

Swiss Heritage Meets French Haute Maroquinerie in HEIGS' Debut Collection

Retrieved on: 
Saturday, December 9, 2023

PARIS, Dec. 9, 2023 /PRNewswire/ -- HEIGS is a Swiss luxury fashion house founded in 2021, specialising in meticulously crafted leather goods and home objects.

Key Points: 
  • At the center stands Heidi, the allegory of a Swiss mountain girl who sets to embark on a safari across the globe.
  • The brand carefully blends Swiss artisan design and French craftsmanship to achieve a refined, sophisticated and quiet luxury.
  • The debut bag collection features two timeless yet versatile made-to-order styles: "En Suisse" and "À Zurich."
  • Each undergoes 153 intricate steps of haute maroquinerie, resulting in handmade bags with peerless elegance and ease.