Creative

Reese's Fans Scream 'YES!' for Caramel Big Cup in Big Game Ad

Retrieved on: 
Monday, February 5, 2024
Shaq's Fun House, Funhouse, Chocolate, Candy, News, US1, MVP, Friends, Big Game, Love, Hershey's Chocolate World, City, The Hershey Company, Creative, Sport, DoorDash, Tea

HERSHEY, Pa., Feb. 5, 2024 /PRNewswire/ -- As the #1 candy brand in the US1, Reese's knows a thing or two about perfection. When the news broke that Reese's brand was changing its iconic peanut butter cups, fans were left screaming, "NOOOOOOOOOOO!" And who could blame them? No one likes it when something perfect changes. But what if you perfected perfection? Enter Reese's Caramel Big Cup.

Key Points: 
  • "We're returning to the Big Game this year to show the world exactly how passionate our fans are for Reese's."
  • To help prep for the Big Game, Reese's and DoorDash will be delivering Reese's Caramel Big Cups directly to your door.
  • From February 5 through February 11, fans in select cities will get their hands on a free Reese's Caramel Big Cup with every DashMart order on DoorDash.
  • You can grab Reese's Caramel Big Cup at Hershey's Chocolate World in the New York-New York Hotel & Casino.

$20,000 Awarded to Visionary Creators Transforming Representation in the Disability Community

Retrieved on: 
Thursday, February 1, 2024
PTSD, Disability, Life, Senior, Getty, Photography, Domestic violence, Verizon Communications, Disability studies, Beauty, Trauma, Getty Images, Immersion, Creative, Creativity, Empowerment, Sport, Portrait, Medical imaging

NEW YORK, Feb. 01, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, together with Verizon, have today announced the recipients of a $20,000 creative grant aimed at highlighting the diversity, strength, and beauty of the disability community through the lens of joy and empowerment.

Key Points: 
  • This lack of representation, especially in significant life moments, underlines the urgency for authentic portrayals that resonate with the diverse realities of the disability community.
  • "Stereotypes surrounding the physical beauty and capabilities of the disability community impact the way they are perceived at every level," said Dr. Rebecca Swift, Senior VP of Creative at Getty Images.
  • "Verizon proudly collaborates with Getty Images on the Disability Collection, celebrating positive depictions of disability in everyday life.
  • Shimoda believes in the power of art to raise awareness about critical issues and create a sense of community.

JOE'S JEANS ANNOUNCES PARTNERSHIP WITH STYLIST DANI MICHELLE AS CREATIVE DIRECTOR

Retrieved on: 
Thursday, February 1, 2024
Partnership, LOS, LTD, Knowledge, Vogue, Harper's Bazaar, NYLON, Bazaar, InStyle, Photography, Publication, Beauty, Female, Creative

LOS ANGELES, Feb. 1, 2024 /PRNewswire/ -- Joe's Jeans, the premium denim lifestyle brand, announces a partnership with internationally-known stylist Dani Michelle as Creative Director for the Brand. Michelle's client roster includes Hailey Beiber, Kendall Jenner, Behati Prinsloo, Maren Morris and more. Michelle, known for her feminine yet edgy style and international fanbase, has been featured in various publications, including Vogue, InStyle, Glamour, The Hollywood Reporter, NYLON, and Harper's Bazaar.   

Key Points: 
  • LOS ANGELES, Feb. 1, 2024 /PRNewswire/ -- Joe's Jeans, the premium denim lifestyle brand, announces a partnership with internationally-known stylist Dani Michelle as Creative Director for the Brand.
  • Michelle, known for her feminine yet edgy style and international fanbase, has been featured in various publications, including Vogue, InStyle, Glamour, The Hollywood Reporter, NYLON, and Harper's Bazaar.
  • "She has a natural passion for denim and we know she will bring a uniquely creative perspective and influence to Joe's."
  • "I remember when Joe's first hit the market, and it's an honor to now be working with them in a creative capacity.

Clinch Announces Integration with Google Ad Manager's Creative Transcoding API

Retrieved on: 
Thursday, February 1, 2024
Partnership, Workflow, Mac (computer), Integration, Business development, Creative, DAI, Seamless, Aircraft flight control system

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today its integration with Google Ad Manager's Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.

Key Points: 
  • Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving Calls for a Seamless Viewing Experience
    NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today its integration with Google Ad Manager's Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.
  • This integration enables fully transcoded creatives to be available directly in Google Ad Manager's Creative Repository without the need to transcode in real time when requested, and ready to serve via Dynamic Ad Insertion.
  • Key benefits of Clinch's integration with Google Ad Manager's Creative Transcoding API include:
    Ensures a quality user/viewing experience.
  • "In Clinch's ad response, a Google Media ID is included, and transcoded assets sourced from Google Ad Manager's Creative Repository are then retrieved for dynamic ad insertion, streamlining the entire workflow."

ARI WEISS LAUNCHES INDEPENDENT ADVERTISING AGENCY QUALITY EXPERIENCE

Retrieved on: 
Tuesday, January 30, 2024
Attention, JPMorgan Chase, Gonda, Droga5, The New York Times, Verizon Communications, Leddy, Linearity, Smirnoff, DDB, Microsoft, Meta, Art, CCO, CSO, Partner, Creative, Creativity, Culture, Omnicom Group, Advertising

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).
  • Quality Experience is built on the core belief that "Experience is everything and everything is an experience."
  • "We're not talking just experiential marketing; at Quality Experience, we believe all aspects of advertising should be looked at as experiences.
  • But, if you create a quality experience for consumers by treating every interaction as an opportunity, you earn their attention, affinity, and loyalty."

HKTDC Education & Careers Expo opens today

Retrieved on: 
Thursday, January 25, 2024
Convention center, Grand Bauhinia Medal, Creative, Ministry of Labour, University, Consulate, Service provider, Employment, HKSAR, Development Bureau, Female, Insurance, Vocation, Student, Innovation, Construction, Overseas, Education, Exhibition, Civil service, HKCEC, Aviation, Electricity, Chemical oxygen demand, Vincent Ng, HKTDC, Tutoring

HONG KONG, Jan 25, 2024 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), the 33rd HKTDC Education & Careers Expo runs from today until 28 January (Thursday to Sunday) at the Hong Kong Convention and Exhibition Centre (HKCEC).

Key Points: 
  • HONG KONG, Jan 25, 2024 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), the 33rd HKTDC Education & Careers Expo runs from today until 28 January (Thursday to Sunday) at the Hong Kong Convention and Exhibition Centre (HKCEC).
  • The Expo assembles over 800 institutions from 17 countries and regions, offering comprehensive information on studies, training, and career opportunities.
  • The Expo is divided into Education and Careers Zones, with over 100 events featured, covering Arts & Culture, Innovation & Technology, Greater Bay Area Opportunities, and Aviation & Maritime.
  • I would like to thank our partners for their support of this year's Education & Careers Expo.

Super League Aligns Team to Super Serve Rapidly Expanding Roster of Partners Committing Sizable Budgets to the 3D Web

Retrieved on: 
Thursday, January 25, 2024
Synthetic media, Learning, Creative, Digital, Generation Z, Super League, Partnership, Chair, Generative, SLE, Acceleration, Vision, Marketing, Program management, Growth, Sales

“Super League has consistently been the torchbearer in guiding brands through the intricacies of 3D engagement, empowering them to ignite business growth among the younger demographics.

Key Points: 
  • “Super League has consistently been the torchbearer in guiding brands through the intricacies of 3D engagement, empowering them to ignite business growth among the younger demographics.
  • Our organizational transformation mirrors the evolution of the market we thrive in - a market on the brink of redefining the digital realm.
  • Through learning and evolution, Super League focused on optimizing the company’s workflows, enhancing internal and external communications, and curating its team structure and responsibilities.
  • That is also how we will exceed our own ambitious goals and further cement Super League’s position as strategic leaders in the immersive web.”

Federal Award to Help Make North Dakota the “Epicenter of AgTech” Supporting Innovation, Jobs, and Economic Growth

Retrieved on: 
Monday, January 29, 2024
Education, White House, Federal Government, Public Policy, Government, Agriculture, Natural Resources, University, Diffusion, Tribal colleges and universities, Research, Cloud computing, Biotechnology, Create, FARMS, Workforce, ARS, Growth, AGCO, NHSC, Chamber, United Tribes Technical College, NDSU, Food, Montana State University, Food security, Imagination, Bismarck State College, Communication, Tribe, Genomics, Organization, Economic development, Engineering, Good, Nueta Hidatsa Sahnish College, Student, Creative, Phoenix International Holdings, Farmer, Data science, AI, Engine, Investment, University of North Dakota, Resilience, Machine learning, NDSCS, Multimedia, Partnership, Intelligence, NSF, Veteran, AG, Private sector, EDC, Grand, Renewable energy

The competitive award will fund programs that help solve food insecurity and expand economic opportunities for not only more people and organizations, but for increasing the growth of existing crops and introducing new crops to market.

Key Points: 
  • The competitive award will fund programs that help solve food insecurity and expand economic opportunities for not only more people and organizations, but for increasing the growth of existing crops and introducing new crops to market.
  • The award highlights the state’s talent pool in AgTech and recognizes the unique collaborative partnership that came together to show how North Dakota feeds the world.
  • Encourage involvement and investment from the private sector, non-profit organizations, and the broader North Dakota agricultural community.
  • The NSF Engines: North Dakota Advanced Agriculture Technology Engine is supported by the U.S. National Science Foundation under Award #2315315.

Igloo and Sanrio® Celebrate the 50th Anniversary of Hello Kitty® With Limited-Edition Collection

Retrieved on: 
Friday, January 26, 2024
Children, Online Retail, Technology, Licensing (Entertainment), Specialty, Entertainment, Retail, Home Goods, Consumer, Teens, Food Tech, Senior, Multimedia, Playboy Playmate, Creative, Partnership, Igloo, Hello, Collection, Temperature, Life, Toy

Today, Igloo and Sanrio® released a limited-edition collection celebrating 50 years since Hello Kitty, the globally loved pop culture icon, made her debut in 1974!

Key Points: 
  • Today, Igloo and Sanrio® released a limited-edition collection celebrating 50 years since Hello Kitty, the globally loved pop culture icon, made her debut in 1974!
  • The all-new Hello Kitty 50th Anniversary Cooler Collection, featuring a Little Playmate cooler and stainless steel 16-ounce can, are available now.
  • View the full release here: https://www.businesswire.com/news/home/20240126971194/en/
    The limited edition Igloo and Sanrio® Hello Kitty 50th Anniversary Collection, featuring a Little Playmate cooler and stainless steel 16-ounce can.
  • Igloo’s limited-edition Hello Kitty 50th Anniversary Cooler Collection includes a personal-sized 7-quart Little Playmate cooler and a stainless steel 16-ounce can with advanced temperature retention — both showcasing specially designed pastel-gradient artwork and 50th anniversary marks commemorating Hello Kitty and this momentous occasion in Sanrio’s history.

Wynn Las Vegas Debuts Big Game Weekend Programming

Retrieved on: 
Monday, January 29, 2024
Encore Las Vegas, Creative, Gronk Beach, Music, Skating, Baby boomers, Gin and Juice, Dance, City, Usher, CBS, Kygo, Wynn, Shaquille O'Neal, Allegro, CBS Sports Network, Afrojack, Coming Home, Party, Name, Sport, RARE, Flipper's Roller Boogie Palace, Shaq's Fun House, Lil Wayne, Boomer Esiason, Funhouse, Salon, ABH, Friends, Nightclub

LAS VEGAS, Jan. 29, 2024 /PRNewswire/ -- Wynn Las Vegas announces an impressive lineup of programming anchored by the Big Game, which kicks off Friday, Feb. 9 through the main event on Sunday, Feb. 11. Festivities range from celebrity-centric nightlife events, an all-star podcast studio lineup, and exclusive pop-up activations.

Key Points: 
  • "Having the Big Game in Las Vegas has brought an unparalleled excitement to the city," said Steve Weitman, President of Wynn Las Vegas.
  • Big Game Weekend programming includes:
    The iconic Flipper's Roller Boogie Palace coming to Encore Beach Club with an after party that celebrates the release of "Coming Home'' by Usher.
  • In addition, Wynn Las Vegas is offering limited room reservations for Big Game Weekend with a minimum stay of three nights, beginning Friday, Feb. 9.
  • For more information on activities at Wynn during Big Game Weekend, please visit wynnlasvegas.com/experiences/ big-game-2024-watch-party .